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2018 beauty trends
Beauty
Published Tuesday Jun 05, 2018 by Brittany Raine

6 Cool Beauty Trends You’ll Want to Try

Beauty
Skincare

While they say you don’t have to follow the trend to stay stylish, there are a few we’re dying to try. From skincare to hair color, fill your beauty bucket list with six not-so-permanent, easy-to-try fads that will pump up the volume when it comes to self-care. 

 

chrome nails

1- Chrome Nails 

Mirror, mirror on the wall, who has the shiniest nails of all? Chrome nails are nailing it, and we are all about the ultra-shine, especially when it comes to the hologram effect. From au naturel to acrylics, this metallic nail trend will add some extra dimension to your look. 

Our Pick: If you want to get your glam on at home, Revlon Holochrome Nail Enamel Collection meets our must-have super reflective factor. 

 

gloss hair trend

2- Hair Gloss 

Get ready to embrace this Instagram-worthy trend—no commitment requiredIf you’re looking to color your locks sans the permanent processing, try hair gloss. Boosting the natural shine and tone of your tresses while adding subtle color that fades out within a few weeks, gloss is the way to go. And with brands like Redken offering almost every hue of the rainbow, all you need is a few minutes in the chair with your stylist, and you'll be rocking a new look in no time. 

Our Pick: Rose gold is having a really long moment, and we love it! A great color that can be customized to any complexion—especially the strawberry and peach undertonesrose gold will keep your hair glowing. 

 

tinted lip oils

3- Tinted Lip Oils 

Fancier than a balm without the stickiness of a gloss, lip oils are a must-have in our bag. The effortless way to nourish your pucker with a hint of hue, tinted lip oils are the perfect way to brighten your complexion instantly—minimal effort required. With many oils on the market (from Covergirl to Dior), you can choose a color and cost that works for you. 

Our Pick: We are all about the brush-on Burt's Bees® Tinted Lip Oil. Made with a blend of coconut and meadowfoam-seed oils, your lips are sure to stay moisturized with one of these six kissable colors. 

 

lash lift

4- Lash Lift 

An eye-opening experience, this trend is like a perm for your eyelashes. Offering the ultimate damage-free enhancement, it’s all about embracing your natural lashes at a customizable curl level that works for you. With no falsies or extensions in sight, this process utilizes a solution and lotion to keep your lash lift game strong for up to two months.

Our Pick: Wanting to add a little extra drama post-lift? Sephora’s LashCraft Big Volume Mascara gets our vote. Featuring big, smudge-proof volume, the curved brush will easily contour to your luscious lashes.     

watermelon face mask

5- Watermelon Face Masks 

Not just for your backyard BBQ, this summer superfruit is packed full of benefits that can help even the most sensitive skin. Brands like Glow Recipe (who created the seven-time sold-out Watermelon Glow Sleeping Mask) made this moisture-rich fruit a tasty sensation. And with a recently launched $8 Watermelon Glow Jelly Sheet Mask, prepare yourself for serious skin hydration. 

Our Pick: If you can’t get your hands on Glow Recipe, we are huge fans of Basics and Organics Watermelon + White Tea Cleansing Milk. Chock full of natural nourishing ingredients, this formula will gently cleanse while removing even the most stubborn makeup. 

 

pigment eye shadow
6- Pigment Eye Shadow

Out with the old, in with the bold. Celebrities are turning up the voltage when it comes to this trend, and now it’s easier than ever to make your eyeshadow electric. The bright colors are super fun to play with, especially when you're getting ready for a night out on the town. 

Our Pick: Choose bright colors that either make your eye color pop or compliment a piece of your outfit. When it comes to our go-to, we-will-actually-use pigment eyeshadow, we are kind of obsessed with Rihanna’s Killawatt Foil Freestyle Highlighter Duo. The dreamy hues and creamy consistency are easy to apply so you can achieve the amplified color you desire. 
 

Brittany Raine MINDBODY
Written by
Brittany Raine
Consumer Content Program Manager
About the author
A free-spirited farmgirl from New York, Brittany traded her job as a journalist and newspaper editor for the San Diego sunshine. Brittany now leads the curation of all creative content. There are rumors she was Middle Earth's warrior elven queen in a past life.
black-owned beauty and wellness businesses
Beauty
Published Sunday Jan 30, 2022 by Denise Prichard

Black-owned Beauty and Wellness Businesses to Know

February is Black History Month—a celebration of the achievements and contributions of African Americans in society.  As the beauty and wellness industry becomes a more welcoming and inclusive space for all, we are taking this opportunity to continue to shine a light on the gap of inclusivity and diversity in our industry, and take action to promote, empower, and honor the Black community that shapes and grows wellness.  

While the beauty industry is making improvements—it's important to showcase and support Black businesses and the creatives in this space every day. To honor them, we're shouting out some of our favorite Black-owned beauty and wellness businesses to support. 

1. Beauty Bin 

Beauty Bin is a full-service day spa and dry bar located in Asheville, NC. With a focus on inclusivity for people of all backgrounds, genders, and races, their MO is to match the outer beauty of every client to their inner beauty. From eyelash extensions and hydrafacials to waxing and massage, Beauty Bin is a one-stop-shop for all the spa services.  
 

2. KIKA Stretch Studio  

The KIKA Method® is a gentle assisted stretching process that loosens up tight muscles freeing your body from pain and stress. By practicing this method, clients can experience decreased muscle tension, increased energy, enhanced flexibility, a substantial reduction in stress, improved posture and relaxation, and increased mental clarity. While its headquarters is located in Las Vegas, NV, they have multiple locations sprinkled throughout the US, including Atlanta, New York City, and Dallas—just to name a few.

3. Kimberly Coleman Salon 

At Kimberly Coleman Salon, their philosophy begins with promoting healthy tresses, elegant sets, unique accouterments, perfect pampering of hands and feet, and precision cuts. Known for working with models and celebrities, they fully appreciate and celebrate the diversity of their clientele which also includes super moms and warrior dads. 

4. Pressed Roots 

Pressed Roots was developed with the simple concept in mind—that everyone deserves access to easy, and quality hair care. What started as a single pop-up shop in Boston, grew to a multi-city pop-up tour, and is now slated to be the largest national hair salon franchise specializing in the care and styling of highly textured hair, they launched their first flagship location in Dallas, TX.  

5. SW3AT  

Jersey City resident, Alyza Brevard-Rodriguez started SW3AT. The company began as a fitness apparel line in 2015 but evolved into a sanctuary catered to health and wellness now known as SW3AT Sauna Studio—the first infrared sauna studio in Jersey City. The healing power of infrared heat therapy is a phenomenal option for holistic health proven to strengthen the immune system and provide relief from joint stiffness and muscle pain. It is also supportive of any fitness program as it aids in weight loss (you can torch up to 900 calories in a 45-minute session) while also detoxifying your body from some of the most harmful toxins. 

6. The TEN Nail Bar 

Kelli Coleman and Anika Jackson opened The TEN Nail Bar in Detroit to address a void in their city. They saw a need for a quality, modern nail bar that could also serve as a fun social space for Detroit’s residents and professionals. They designed the TEN to provide their clients with a #Perfect10 experience—where you can relax, enjoy music, a drink, your friends, a clean and precise manicure, and a much-needed break from all your hectic days. 

7. Bettye O Day Spa 

Located in the beautiful downtown Hyde Park Chicago area, Bettye O Day Spa specializes in first-class treatments. They aim to nurture and relax each of their clients with individualized and innovative therapeutic techniques. From body wraps and massages to facials and hydrotherapy, this day spa promises to be a safe place for healing to occur.  

Looking for more businesses to support? ClassPass has also created a list of Black-owned business to check out all year-round. While both of these lists are a great start to get you familiar with many of the Black-owned businesses either in your neighborhood or around the globe, we have only scratched the surface. We'd love to keep these lists growing.If you have any businesses you'd like to see on this list, click here to submit a Black-owned business we should be highlighting as well! 

denise prichard
Written by
Denise Prichard
Senior Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.