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It’s no lie that the “way we've done things” has been upended in ways unimaginable even four months ago. The expressions have flown around in a myriad of sayings: “the new normal,” “unprecedented times,” “try my quarantinis,” and so on...
The truth of it all is, times are weird. And this has been especially evident within the wellness industry, with salons and spas closing their doors for extended periods of time. We made due during shelter-in-place ordinances, putting the products we bought from our favorite locations to the ultimate use during expert #homebeauty tutorials. But the time has come to put our show of support for our beloved stylists and practitioners into hyper-overdrive.
60% of you told us the first beauty treatment you’re going to book when you can visit your stylists again is a hair color or cut. Can’t say we blame you (our Zoom calls are mostly hats right now). As we all begin to venture back out into the real world and visit our studios for some much-needed maintenance, you’ve no doubt heard of the regulations and guidelines salons are following to ensure your safety. But what about those on the front lines? Your stylists? The magicians turning your mane into the beautiful Bouffants and wavy wonderlands? How are they feeling about your next appointment and having you visit their chair?
We talked to a few on your behalf, and got some real-time feedback. So before you book, pay attention to these tips, and do your part to keep your stylist safe, as well as yourself.
Stylists, like their clients, want to feel safe. They are people too and are often at the whim of their salon owner. They are doing what they can to understand and follow the CDC and State board guidelines and will communicate those to clients.
If you are one of the stylists' first few customers, be patient. Some stylists are still skeptical. It may take observing others putting new protocols into action or trying them out themselves on a few clients to put the stylists at ease and can how thorough and effective they are.
While COVID-19 does add a layer of stress to everything, being on time is so important. We've talked about “the death of the walk-in,” but no-shows and late clients seriously impact the business. Some salons are working staggered shifts, so clients being on-time is very important. Since salons are practicing social distancing, the flow of traffic is extra important. And if a client shows up late, they can really throw the whole salon off schedule—AKA wreak havoc.
For the most part, stylists are no longer double booking and need to serve clients efficiently. That said, although stylists typically appreciate last-minute add-on requests, they may not be able to perform them right now. So again, you need to be patient.
Knowing time is of the essence, and a good deal of you want to get your color done, show up with clean hair. While it doesn’t sound intuitive given you’re visiting a salon, it’s a fact that color reacts better with clean hair, and some salons are not pre-shampooing or even shampooing at all. Don’t hedge your bets, and shampoo before your visit, please.
From owners following all measures to keep their staff safe to stylists doing what they can to make sure you feel comfortable, salons and spas are doing their part to keep you safe as everything starts to reopen across the country/world.
These lessons will help better prepare you for your next hair appointment. But that’s only one side of the coin. What are you doing to make sure your stylist feels safe, too?
February is Black History Month—a celebration of the achievements and contributions of African Americans in society. As the beauty and wellness industry becomes a more welcoming and inclusive space for all, we are taking this opportunity to continue to shine a light on the gap of inclusivity and diversity in our industry, and take action to promote, empower, and honor the Black community that shapes and grows wellness.
While the beauty industry is making improvements—it's important to showcase and support Black businesses and the creatives in this space every day. To honor them, we're shouting out some of our favorite Black-owned beauty and wellness businesses to support.
Beauty Bin is a full-service day spa and dry bar located in Asheville, NC. With a focus on inclusivity for people of all backgrounds, genders, and races, their MO is to match the outer beauty of every client to their inner beauty. From eyelash extensions and hydrafacials to waxing and massage, Beauty Bin is a one-stop-shop for all the spa services.
The KIKA Method® is a gentle assisted stretching process that loosens up tight muscles freeing your body from pain and stress. By practicing this method, clients can experience decreased muscle tension, increased energy, enhanced flexibility, a substantial reduction in stress, improved posture and relaxation, and increased mental clarity. While its headquarters is located in Las Vegas, NV, they have multiple locations sprinkled throughout the US, including Atlanta, New York City, and Dallas—just to name a few.
At Kimberly Coleman Salon, their philosophy begins with promoting healthy tresses, elegant sets, unique accouterments, perfect pampering of hands and feet, and precision cuts. Known for working with models and celebrities, they fully appreciate and celebrate the diversity of their clientele which also includes super moms and warrior dads.
Pressed Roots was developed with the simple concept in mind—that everyone deserves access to easy, and quality hair care. What started as a single pop-up shop in Boston, grew to a multi-city pop-up tour, and is now slated to be the largest national hair salon franchise specializing in the care and styling of highly textured hair, they launched their first flagship location in Dallas, TX.
Jersey City resident, Alyza Brevard-Rodriguez started SW3AT. The company began as a fitness apparel line in 2015 but evolved into a sanctuary catered to health and wellness now known as SW3AT Sauna Studio—the first infrared sauna studio in Jersey City. The healing power of infrared heat therapy is a phenomenal option for holistic health proven to strengthen the immune system and provide relief from joint stiffness and muscle pain. It is also supportive of any fitness program as it aids in weight loss (you can torch up to 900 calories in a 45-minute session) while also detoxifying your body from some of the most harmful toxins.
Kelli Coleman and Anika Jackson opened The TEN Nail Bar in Detroit to address a void in their city. They saw a need for a quality, modern nail bar that could also serve as a fun social space for Detroit’s residents and professionals. They designed the TEN to provide their clients with a #Perfect10 experience—where you can relax, enjoy music, a drink, your friends, a clean and precise manicure, and a much-needed break from all your hectic days.
Located in the beautiful downtown Hyde Park Chicago area, Bettye O Day Spa specializes in first-class treatments. They aim to nurture and relax each of their clients with individualized and innovative therapeutic techniques. From body wraps and massages to facials and hydrotherapy, this day spa promises to be a safe place for healing to occur.
Looking for more businesses to support? ClassPass has also created a list of Black-owned business to check out all year-round. While both of these lists are a great start to get you familiar with many of the Black-owned businesses either in your neighborhood or around the globe, we have only scratched the surface. We'd love to keep these lists growing.If you have any businesses you'd like to see on this list, click here to submit a Black-owned business we should be highlighting as well!