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We’re all missing our stylists right now (just ask my 6-inch grown-out roots). In fact, 89% of Mindbody consumers say they plan on returning to their previous beauty routines—including salon visits—post-shutdown, and they’re most excited to get their hair done.
But, many of us may also be a little apprehensive about re-entering brick and mortar salons as they start to reopen. Although many states are still mandating closures and shelter-in-place, some are slowly starting to allow salons to open their doors—with some new adjustments.
To gain some insights into what "the new normal" looks like, and what you can expect from your first trip back to the salon, we chatted with Amanda Collier, a Mindbody Regional Sales Manager and Georgian resident who just ventured out to her first visit. Follow along as we go through her journey at The Salty Mane, in Alpharetta.
The Salty Mane is a very popular salon, with 15.5k followers on their Instagram account. They offer custom color, haircuts, and hand-tied extensions from a number of super talented stylists. I’ve been going to this salon for years, and I was really excited to see a post on their Instagram saying they’d be reopening as soon as the state government allowed it.
The post on their Instagram notified followers to text the salon to make an appointment, so I did that as soon as I saw it. I received a manual text back asking what services I’d like to book and when—and be quick, because they’d have to move along to the next person. According to the owner, they received over 450 text messages and 45 voicemails in a matter of 30 minutes, as well as a list of 275 clients waiting for treatments.
I received a confirmation email 24 hours later with information about their cancellation and no-show policies, and assurance that stylists would be wearing masks. I texted the salon personally to ask if I had to wear a mask as well, and they said no.
They told us to wait outside in our cars and enter the salon at the exact time of our scheduled appointments. No one was in the waiting room, and I didn’t have to cross paths with other clients or sit next to them while waiting. It was a quick, easy, and efficient process.
I had gone seven months without any hair salon visits due to traveling and then shutdown, so I went with a full foil and haircut. It took a few hours to complete, which is expected. They did double book as usual, and the assistant helped so they could get to both of us; however, we were distanced 10 feet apart per the governor’s orders.
They did not wear gloves, but all the stylists wore masks. It honestly felt like COVID didn’t exist for a bit, and it was just a regular day at the salon. I kind of wish I wore a mask myself for extra precaution, but I did feel safe while I was there.
Every time anyone moved stations, everything was cleaned. So, if I got up to go get my hair washed, they would disinfect the area immediately. It is a huge salon, and I believe stations were already 6 feet apart pre-shutdown, but now they were even more spread apart to the 10-foot legal requirement. I did not feel close to any of the other clients.
It was definitely weird being back in a business—which is only natural—but at the same time, it felt totally normal. I felt safe the entire time, and no one seemed especially nervous or anything like that. The only thing I would do differently if I could redo it would be bringing my own mask, just for that extra layer of safety. But again, it was thoroughly cleaned and disinfected, so it wasn’t a huge deal.
Aside from my stylist and her assistant, the only other person I had to be close to was the front desk associate, as she helped me with checkout at the end. I also had to touch the pin pad to pay, which wasn’t ideal, but also expected.
Totally fine! I felt like I was in a little bubble where COVID didn’t exist. Other than it being a little quieter than normal (probably because of the added distance), it felt like business as usual and a regular day at the salon. I’d totally feel safe and comfortable going back. Plus, my hair looks great.
Well, there ya have it—a real-life in-salon experience.
During shelter-in-place, people have been less likely to prioritize beauty/grooming—78% say it’s either low priority, or something they only sometimes prioritize. But now that businesses are opening up again, it's clear there's high demand for beauty. It's time to feel confident again!
Keep these insights in mind when you see salons start to reopen near you and make your own judgment! It’s all about doing what’s best for you and staying safe, happy, and comfortable (but, please. No more DIY bangs).
Have your own at-home beauty stories to share in the meantime? Tag #HomeBeauty and @mindbody on Instagram for a chance to be featured!
And If you’re curious, check out what it’s like for other salons opening in Georgia.
Kyle House Fitness is Chattanooga’s premier fitness program offering group fitness classes and personal training with the best-certified instructors and trainers in the area. Located on Chattanooga’s thriving Southside, Kyle House Fitness is more than a gym, they pride themselves on building a welcoming and inclusive community. The owners of this gym, Kyle House and Kyle Miller (AKA The Kyles), may sound familiar to you since they recently wrote a blog post for us on how to be an LGBTQIA+ ally in the fitness space.
Since they happen to be one of the most influential duos in the fitness industry, we were eager to sit down and learn more about what wellness means to them. Ready to get to know The Kyles better? Let’s dive in.
We have always had a love for fitness. From an early age, we were both very athletic (swimming, gymnastics, and cheerleading). Once we graduated, we slowly transitioned into training young athletes and then later started working on our careers. Kyle House started personal training at a large gym and began building a solid career as a personal trainer and groups fitness instructor. Kyle Miller started working in marketing and communications ranging from politics, law enforcement, and tech becoming a leading public relations professional. After working in their fields for about 10 years they decided to combine their love of fitness with their experience and built one of the most successful fitness facilities in Chattanooga, Tennessee.
During our time working at other gyms and visiting other facilities that many were either missing qualified and motivating trainers, topnotch customer service, or a workout that was balanced and would lead to results for everyone whether they were casual fitness enthusiasts or hardcore athletes. We are motivated on a day-to-day basis by the idea that we can always be better. The experience can get better, the community can grow stronger, and we can continue to show people that fitness is more than just a way to look good, it's therapy.
Wellness to us has always been about leading a life that is balanced. It's not all fitness, it's not all work, it's not all fun... it's not all healthy food, it's not just junk food—it's about finding a way to reach your own personal goals while still having a healthy relationship with fitness, friends, family, and food—otherwise known as the four Fs.
If you're in the Chattanooga area, you should definitely check out Kyle House Fitness to take your wellness routine to the next level. You can book classes on the Mindbody app or through their KHF app.