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We’re all missing our stylists right now (just ask my 6-inch grown-out roots). In fact, 89% of Mindbody consumers say they plan on returning to their previous beauty routines—including salon visits—post-shutdown, and they’re most excited to get their hair done.
But, many of us may also be a little apprehensive about re-entering brick and mortar salons as they start to reopen. Although many states are still mandating closures and shelter-in-place, some are slowly starting to allow salons to open their doors—with some new adjustments.
To gain some insights into what "the new normal" looks like, and what you can expect from your first trip back to the salon, we chatted with Amanda Collier, a Mindbody Regional Sales Manager and Georgian resident who just ventured out to her first visit. Follow along as we go through her journey at The Salty Mane, in Alpharetta.
The Salty Mane is a very popular salon, with 15.5k followers on their Instagram account. They offer custom color, haircuts, and hand-tied extensions from a number of super talented stylists. I’ve been going to this salon for years, and I was really excited to see a post on their Instagram saying they’d be reopening as soon as the state government allowed it.
The post on their Instagram notified followers to text the salon to make an appointment, so I did that as soon as I saw it. I received a manual text back asking what services I’d like to book and when—and be quick, because they’d have to move along to the next person. According to the owner, they received over 450 text messages and 45 voicemails in a matter of 30 minutes, as well as a list of 275 clients waiting for treatments.
I received a confirmation email 24 hours later with information about their cancellation and no-show policies, and assurance that stylists would be wearing masks. I texted the salon personally to ask if I had to wear a mask as well, and they said no.
They told us to wait outside in our cars and enter the salon at the exact time of our scheduled appointments. No one was in the waiting room, and I didn’t have to cross paths with other clients or sit next to them while waiting. It was a quick, easy, and efficient process.
I had gone seven months without any hair salon visits due to traveling and then shutdown, so I went with a full foil and haircut. It took a few hours to complete, which is expected. They did double book as usual, and the assistant helped so they could get to both of us; however, we were distanced 10 feet apart per the governor’s orders.
They did not wear gloves, but all the stylists wore masks. It honestly felt like COVID didn’t exist for a bit, and it was just a regular day at the salon. I kind of wish I wore a mask myself for extra precaution, but I did feel safe while I was there.
Every time anyone moved stations, everything was cleaned. So, if I got up to go get my hair washed, they would disinfect the area immediately. It is a huge salon, and I believe stations were already 6 feet apart pre-shutdown, but now they were even more spread apart to the 10-foot legal requirement. I did not feel close to any of the other clients.
It was definitely weird being back in a business—which is only natural—but at the same time, it felt totally normal. I felt safe the entire time, and no one seemed especially nervous or anything like that. The only thing I would do differently if I could redo it would be bringing my own mask, just for that extra layer of safety. But again, it was thoroughly cleaned and disinfected, so it wasn’t a huge deal.
Aside from my stylist and her assistant, the only other person I had to be close to was the front desk associate, as she helped me with checkout at the end. I also had to touch the pin pad to pay, which wasn’t ideal, but also expected.
Totally fine! I felt like I was in a little bubble where COVID didn’t exist. Other than it being a little quieter than normal (probably because of the added distance), it felt like business as usual and a regular day at the salon. I’d totally feel safe and comfortable going back. Plus, my hair looks great.
Well, there ya have it—a real-life in-salon experience.
During shelter-in-place, people have been less likely to prioritize beauty/grooming—78% say it’s either low priority, or something they only sometimes prioritize. But now that businesses are opening up again, it's clear there's high demand for beauty. It's time to feel confident again!
Keep these insights in mind when you see salons start to reopen near you and make your own judgment! It’s all about doing what’s best for you and staying safe, happy, and comfortable (but, please. No more DIY bangs).
Have your own at-home beauty stories to share in the meantime? Tag #HomeBeauty and @mindbody on Instagram for a chance to be featured!
And If you’re curious, check out what it’s like for other salons opening in Georgia.
To put it bluntly—2020 was a real bummer. When we entered the year, we all had that “20/20 vision” mindset of making the year one of travel, joy, discovering new hobbies, and conquering our fitness goals. But come March, that vision became a blurry mess of sheltering-in-place and being forced to throw our normal routines and our aspirations out the window.
Who would have thought that something like getting a haircut would be off-limits? Or that those monthly massages wouldn’t be around to help us unwind? 2020 forced us to get creative, and you blew us away with your stick-to-itiveness.
We recently polled you on Instagram to see which beauty and wellness services you missed the most and how you’ve re-vamped your self-care routines to stay sane during this train wreck of a year. And I must say, as I read your responses in my sweats, rocking the messiest top knot of all time, I definitely felt like I need to take it up a notch when it comes to getting ready for the workday.
Seriously—an alarming number of you have been on point when it comes to sticking to your daily morning routines and actually wearing work clothes while on Zoom calls. Kudos to you!
Curious to see what the takeaways were from our Instagram poll? Keep reading.
According to your responses, you're all sick of your exposed roots and split ends equally, with 51% of you preferring to get a haircut and 49% opting for hair color. The numbers were also pretty close when it came to your nails—with 52% of you opting for a manicure over a pedicure. Due to the pandemic, the state of the beauty industry has been on a rollercoaster of openings and closings—and they need our help and support now more than ever. If you happen to live in an area where you’re able to enjoy beauty services, make sure you show your stylist or nail artist a little bit of extra love when tipping them.
Anybody who knows me will tell you the thing I miss the most is getting a monthly massage—and 71% of you seem to agree. With most of us working from our beds or hunched over our laptops on our couches, our posture (if not our comfort) has taken a serious hit. While most of us either live in an area where massages are off-limits or we just don’t feel safe going in for one quite yet, there are some touchless spa treatments you're ready to try.
Call it wishful thinking, but I was fully expecting most of you to say, “Zoom camera off” as your go-to beauty tip—but I guess that’s just me. Instead, you've all been pretty consistent with your morning routines—working out, showering, and dressing like you're actually going into an office. Some of you are even going the extra mile and putting on a red lip and some earrings. I’m taking notes.
And even though this year’s challenges put a damper on our normal routines, it's inspired us to get creative with our skincare regimen. Some of you have added new serums and masks to your skincare arsenal, while others have tried out at-home facials for that quarantine glow. By far, one of the most popular answers was the incorporation of Gua Sha to help detoxify, brighten, and tighten your skin.
This year was one for the books. But I think it made us realize there is always wellness—and that taking care of ourselves is crucial. If you're in an area where in-house beauty services are an option, book that appointment (if you feel safe to do so). If your only option right now is to stay at home, keep carrying on with your feel-good, at-home routines.
If you're curious to see what some other wellness trends you should take note of in 2021, check out this blog.