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Who else is calling 2020, “The year that forced me to show the world that I’m not actually a natural blonde?” Good. So it’s not just me.
I think I speak for us all when I say that we're hoping beyond hope that 2021 will be the year that we tap back into some form of normalcy when it comes to our beauty and wellness routines. Personally, I won’t let my bangs blind me anymore, and I’ll nix these gray hairs that I didn’t even know I had. Seriously, you guys—WTF?! Being in your thirties is kind of humbling when you don’t have your colorist to lean on every 8 to 12 weeks.
In the age of COVID-19, we donned hats to hide our questionable hairdos and even started seeing a perk to the mask mandate since it helped hide our lady mustaches on our weekly grocery store runs. (It’s a real thing, guys. Sorry not sorry.)
Wellness and beauty businesses continue to adapt to the new normal, providing us with services that not only beautify and relax us—but keep us healthy and safe. So, let’s welcome 2021 with open arms and vow to get back to our beauty routines.
These are the beauty, salon, and spa trends we can all get excited about in 2021.
Are you one of the 46% of Americans feeling stressed or extremely stressed right now? Same. Where’s my massage and cupping session to turn a nightmare day into a blissful dream? Before COVID hit, 42% of Americans said they had made time to get a massage. Then came 2020, when 60% of Americans put high-touch services on the back burner in an attempt to keep themselves healthy.
But don’t fret—when folks shunned high-touch services, a door opened for touchless spa treatments. Cryotherapy, compression therapy, salt caves, infrared saunas, IV drips, hyperbaric chambers, and float tanks became effective ways to banish stress from our lives, requiring almost-zero contact with others.
(Note: if you haven’t tried a float spa, book one ASAP. Floating in body-temperature water while listening to your fave music is heaven on earth.)
If getting Kardashian claws was put on hold for the time being (the percentage of Americans getting manicures and pedicures dropped a whopping 55% during the COVID-19 pandemic), I’m happy to report that above-the-mask beauty and grooming services are back. Lash extensions, permanent makeup (including eyebrow tinting and microblading), BOTOX®, fillers, and similar treatments have all become go-to services—which isn’t surprising since our eyes and foreheads are truly having a moment right now.
And the rush to stay on top of our beauty routines isn’t expected to die down anytime soon. With 52% of Americans saying they feel more confident when they get regular beauty and grooming treatments and 41% saying beauty services like facials are a necessity, these numbers are only expected to climb.
And since we’ve been forced to shelter-in-place for an ungodly amount of time, the bright side is it also encouraged a lot of us (20% of Americans to be precise) to focus more on our self-care routines. Is it just me or have any of you been spending A LOT more time on your at-home skincare routine lately? My usual 4-step routine has blossomed into a 7-step routine, AND I sometimes rock a detoxifying mask during Zoom meetings a couple of times a week (camera off, of course... don’t tell my boss. Or do. I’m just doing me). Any excuse I can find to take care of myself just feels good and offers a bit of normalcy in my life amid this chaos.
So, what do these trends mean for you? 2021 is shaping up to be the year we all get back to our regularly scheduled programming of our favorite beauty and wellness services. If you feel ready to get finally get that trim and balayage, then book that appointment. Or if you’re feeling up to trying something new is the spa space, then book that touchless spa treatment.
Browse Mindbody to find an appointment that fits your schedule!
Want an even more in-depth look into the beauty and wellness trends you can expect to see in 2021? Check out this blog.
For the first time ever, the globe will be watching surfing take center stage at the 2020 (postponed to July 2021) Olympics. People from all over the world will be appreciating the sport, many for the first time.
This symbolizes the surfing community breaking through centuries of negative stereotypes. Though conditions play a big part in the sport, the biggest hurdle the athletes will have to overcome to see success is mental. The winner will be the one who chooses their waves wisely with their understanding of the conditions and ability to intimidate and therefore overcome components. Meanwhile, they will be challenging themselves to emerge from crashing barrels, fly into the air, and land on the shifting surface gracefully. No big deal.
You’ve probably heard the invention of a wave pool, which creates the perfect man-made wave. In 2007, Kelly Slater founded his wave company with a passion to build the perfectly rideable wave at his surf ranch. It was debated whether the Olympics should be held in the ocean or on a manufactured wave, with many differing opinions on what would be right. The decision was made, and the event will take place in the sea, at Tsurigasaki Beach in Japan, about 40 miles east of Tokyo, where the rest of the 2021 games will be hosted.
As you watch, take a moment to reflect on the century of effort for this to happen. This initiative can be traced all the way back to the 1912 summer games that took place in Stockholm. Duke Kahanamoku, known as the father of modern surfing, won three gold medals in swimming, and while accepting his medal, he expressed that it was his dream to see surfing be added. To add fuel to the fire, International Surfing Association, recognized as the surfing world's governing authority by the International Olympic Committee (IOC), began lobbying for the inclusion of surfing in the Olympics in 1955.
Surfing is a multidimensional sport unlike any other. Nothing compares to paddling out to the serene silence that awaits beyond the breaking waves. Once you get out there, you immediately escape the many annoyances ingrained in everyday life—the constant notifications on your phone and laptop, your back-to-back schedule, answering to other people. You’re no longer on the time that your watch reads, you’re on mother nature’s time. You’re also no longer in control of your surroundings. Now, all you can do is surrender and wait for the next set to come, while trying to position yourself for when it does.
The high from catching the perfect wave is so addicting that surfers would fail on one hundred in a row just to catch that one. After you catch that perfect one, you replay it in your mind for the rest of the day.
A successful session is reliant on so many factors of mother nature—a force way bigger than us. For ideal conditions to exist, a good-sized swell must approach from the right direction, the wind must be flowing offshore, and you have to time your session right with the ebb and flow of the tide.
The sport is always teaching you life lessons. It is humbling, even if you’ve been practicing it for many years. One reason why it takes so long to master is that the conditions are going to be different every time you get out there. You might have caught a million yesterday, but today makes you feel like a kook because you can’t land one decent wave.
The community of people that you become a part of when you surf is special. A shared obsession with the ocean that brings you to dive into the water at dawn to get a session in bonds you quick. When you’re out there, you’ll find yourself interacting with people of all ages and backgrounds. People enjoy sharing the stoke of the sport. When you see someone out there teaching somebody new, you’ll encounter them cheering at the top of their lungs when they catch a good wave, and as you look around, you’ll see smiles all across the lineup. The other day, I caught a long wave in to be met with a cheering crowd of locals who frequent the spot that I do. When I got to shore, a local showed me their secret stash of hot packs to access in case I, or someone else, gets stung by a stingray when they aren’t around.
Being out in the ocean and abiding by her rules gives surfers a deep love and connection to nature. It’s common to see sea animals out there, like dolphins, stingrays, and fish. When you have an encounter, it’s a reminder that we are invading their territory. It sucks when you see trash floating in the water, or on the sand in its route to the water. It’s a sad reminder of the negative impact that humans can have on natural environments. It inspires you to pick up trash and advocate for sustainability so that we, as a collective, can take care of the beauty that we are lucky to have access to.
Tune in to see surfing break into the biggest international sporting event in the world beginning on Saturday, July 24th.
Do you live by the ocean? Paddle out with an instructor.
Don't live by the water, but still want to train for your next surf trip? Consider these classes.
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