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Man getting his hair cut by female stylist
Beauty
Published Friday Jan 22, 2021 by Denise Prichard

Trend Report: How Salons and Spas Are Adapting to Keep You Safe in 2021

Who else is calling 2020, “The year that forced me to show the world that I’m not actually a natural blonde?” Good. So it’s not just me. 

I think I speak for us all when I say that we're hoping beyond hope that 2021 will be the year that we tap back into some form of normalcy when it comes to our beauty and wellness routines. Personally, I won’t let my bangs blind me anymore, and I’ll nix these gray hairs that I didn’t even know I had. Seriously, you guys—WTF?! Being in your thirties is kind of humbling when you don’t have your colorist to lean on every 8 to 12 weeks. 

In the age of COVID-19, we donned hats to hide our questionable hairdos and even started seeing a perk to the mask mandate since it helped hide our lady mustaches on our weekly grocery store runs. (It’s a real thing, guys. Sorry not sorry.)  

Wellness and beauty businesses continue to adapt to the new normal, providing us with services that not only beautify and relax us—but keep us healthy and safe. So, let’s welcome 2021 with open arms and vow to get back to our beauty routines.   

These are the beauty, salon, and spa trends we can all get excited about in 2021.

touchless spa treatments
Say goodbye to stress with touchless spa services. 

Are you one of the 46% of Americans feeling stressed or extremely stressed right now? Same. Where’s my massage and cupping session to turn a nightmare day into a blissful dream? Before COVID hit, 42% of Americans said they had made time to get a massage. Then came 2020, when 60% of Americans put high-touch services on the back burner in an attempt to keep themselves healthy.  

But don’t fret—when folks shunned high-touch services, a door opened for touchless spa treatments. Cryotherapy, compression therapy, salt caves, infrared saunas, IV drips, hyperbaric chambers, and float tanks became effective ways to banish stress from our lives, requiring almost-zero contact with others.  

(Note: if you haven’t tried a float spa, book one ASAP. Floating in body-temperature water while listening to your fave music is heaven on earth.)  

above-the-mask beauty treatments
Above-the-mask beauty treatments are still vital. 

If getting Kardashian claws was put on hold for the time being (the percentage of Americans getting manicures and pedicures dropped a whopping 55% during the COVID-19 pandemic), I’m happy to report that above-the-mask beauty and grooming services are back. Lash extensions, permanent makeup (including eyebrow tinting and microblading), BOTOX®, fillers, and similar treatments have all become go-to services—which isn’t surprising since our eyes and foreheads are truly having a moment right now.  

And the rush to stay on top of our beauty routines isn’t expected to die down anytime soon. With 52% of Americans saying they feel more confident when they get regular beauty and grooming treatments and 41% saying beauty services like facials are a necessity, these numbers are only expected to climb.  

And since we’ve been forced to shelter-in-place for an ungodly amount of time, the bright side is it also encouraged a lot of us (20% of Americans to be precise) to focus more on our self-care routines. Is it just me or have any of you been spending A LOT more time on your at-home skincare routine lately? My usual 4-step routine has blossomed into a 7-step routine, AND I sometimes rock a detoxifying mask during Zoom meetings a couple of times a week (camera off, of course... don’t tell my boss. Or do. I’m just doing me). Any excuse I can find to take care of myself just feels good and offers a bit of normalcy in my life amid this chaos.  

So, what do these trends mean for you? 2021 is shaping up to be the year we all get back to our regularly scheduled programming of our favorite beauty and wellness services. If you feel ready to get finally get that trim and balayage, then book that appointment. Or if you’re feeling up to trying something new is the spa space, then book that touchless spa treatment.  

Browse Mindbody to find an appointment that fits your schedule!     

Want an even more in-depth look into the beauty and wellness trends you can expect to see in 2021? Check out this blog. 

denise prichard
Written by
Denise Prichard
Senior Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.
black-owned beauty and wellness businesses
Beauty
Published Sunday Jan 30, 2022 by Denise Prichard

Black-owned Beauty and Wellness Businesses to Know

February is Black History Month—a celebration of the achievements and contributions of African Americans in society.  As the beauty and wellness industry becomes a more welcoming and inclusive space for all, we are taking this opportunity to continue to shine a light on the gap of inclusivity and diversity in our industry, and take action to promote, empower, and honor the Black community that shapes and grows wellness.  

While the beauty industry is making improvements—it's important to showcase and support Black businesses and the creatives in this space every day. To honor them, we're shouting out some of our favorite Black-owned beauty and wellness businesses to support. 

1. Beauty Bin 

Beauty Bin is a full-service day spa and dry bar located in Asheville, NC. With a focus on inclusivity for people of all backgrounds, genders, and races, their MO is to match the outer beauty of every client to their inner beauty. From eyelash extensions and hydrafacials to waxing and massage, Beauty Bin is a one-stop-shop for all the spa services.  
 

2. KIKA Stretch Studio  

The KIKA Method® is a gentle assisted stretching process that loosens up tight muscles freeing your body from pain and stress. By practicing this method, clients can experience decreased muscle tension, increased energy, enhanced flexibility, a substantial reduction in stress, improved posture and relaxation, and increased mental clarity. While its headquarters is located in Las Vegas, NV, they have multiple locations sprinkled throughout the US, including Atlanta, New York City, and Dallas—just to name a few.

3. Kimberly Coleman Salon 

At Kimberly Coleman Salon, their philosophy begins with promoting healthy tresses, elegant sets, unique accouterments, perfect pampering of hands and feet, and precision cuts. Known for working with models and celebrities, they fully appreciate and celebrate the diversity of their clientele which also includes super moms and warrior dads. 

4. Pressed Roots 

Pressed Roots was developed with the simple concept in mind—that everyone deserves access to easy, and quality hair care. What started as a single pop-up shop in Boston, grew to a multi-city pop-up tour, and is now slated to be the largest national hair salon franchise specializing in the care and styling of highly textured hair, they launched their first flagship location in Dallas, TX.  

5. SW3AT  

Jersey City resident, Alyza Brevard-Rodriguez started SW3AT. The company began as a fitness apparel line in 2015 but evolved into a sanctuary catered to health and wellness now known as SW3AT Sauna Studio—the first infrared sauna studio in Jersey City. The healing power of infrared heat therapy is a phenomenal option for holistic health proven to strengthen the immune system and provide relief from joint stiffness and muscle pain. It is also supportive of any fitness program as it aids in weight loss (you can torch up to 900 calories in a 45-minute session) while also detoxifying your body from some of the most harmful toxins. 

6. The TEN Nail Bar 

Kelli Coleman and Anika Jackson opened The TEN Nail Bar in Detroit to address a void in their city. They saw a need for a quality, modern nail bar that could also serve as a fun social space for Detroit’s residents and professionals. They designed the TEN to provide their clients with a #Perfect10 experience—where you can relax, enjoy music, a drink, your friends, a clean and precise manicure, and a much-needed break from all your hectic days. 

7. Bettye O Day Spa 

Located in the beautiful downtown Hyde Park Chicago area, Bettye O Day Spa specializes in first-class treatments. They aim to nurture and relax each of their clients with individualized and innovative therapeutic techniques. From body wraps and massages to facials and hydrotherapy, this day spa promises to be a safe place for healing to occur.  

Looking for more businesses to support? ClassPass has also created a list of Black-owned business to check out all year-round. While both of these lists are a great start to get you familiar with many of the Black-owned businesses either in your neighborhood or around the globe, we have only scratched the surface. We'd love to keep these lists growing.If you have any businesses you'd like to see on this list, click here to submit a Black-owned business we should be highlighting as well! 

denise prichard
Written by
Denise Prichard
Senior Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.