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Who else is calling 2020, “The year that forced me to show the world that I’m not actually a natural blonde?” Good. So it’s not just me.
I think I speak for us all when I say that we're hoping beyond hope that 2021 will be the year that we tap back into some form of normalcy when it comes to our beauty and wellness routines. Personally, I won’t let my bangs blind me anymore, and I’ll nix these gray hairs that I didn’t even know I had. Seriously, you guys—WTF?! Being in your thirties is kind of humbling when you don’t have your colorist to lean on every 8 to 12 weeks.
In the age of COVID-19, we donned hats to hide our questionable hairdos and even started seeing a perk to the mask mandate since it helped hide our lady mustaches on our weekly grocery store runs. (It’s a real thing, guys. Sorry not sorry.)
Wellness and beauty businesses continue to adapt to the new normal, providing us with services that not only beautify and relax us—but keep us healthy and safe. So, let’s welcome 2021 with open arms and vow to get back to our beauty routines.
These are the beauty, salon, and spa trends we can all get excited about in 2021.
Are you one of the 46% of Americans feeling stressed or extremely stressed right now? Same. Where’s my massage and cupping session to turn a nightmare day into a blissful dream? Before COVID hit, 42% of Americans said they had made time to get a massage. Then came 2020, when 60% of Americans put high-touch services on the back burner in an attempt to keep themselves healthy.
But don’t fret—when folks shunned high-touch services, a door opened for touchless spa treatments. Cryotherapy, compression therapy, salt caves, infrared saunas, IV drips, hyperbaric chambers, and float tanks became effective ways to banish stress from our lives, requiring almost-zero contact with others.
(Note: if you haven’t tried a float spa, book one ASAP. Floating in body-temperature water while listening to your fave music is heaven on earth.)
If getting Kardashian claws was put on hold for the time being (the percentage of Americans getting manicures and pedicures dropped a whopping 55% during the COVID-19 pandemic), I’m happy to report that above-the-mask beauty and grooming services are back. Lash extensions, permanent makeup (including eyebrow tinting and microblading), BOTOX®, fillers, and similar treatments have all become go-to services—which isn’t surprising since our eyes and foreheads are truly having a moment right now.
And the rush to stay on top of our beauty routines isn’t expected to die down anytime soon. With 52% of Americans saying they feel more confident when they get regular beauty and grooming treatments and 41% saying beauty services like facials are a necessity, these numbers are only expected to climb.
And since we’ve been forced to shelter-in-place for an ungodly amount of time, the bright side is it also encouraged a lot of us (20% of Americans to be precise) to focus more on our self-care routines. Is it just me or have any of you been spending A LOT more time on your at-home skincare routine lately? My usual 4-step routine has blossomed into a 7-step routine, AND I sometimes rock a detoxifying mask during Zoom meetings a couple of times a week (camera off, of course... don’t tell my boss. Or do. I’m just doing me). Any excuse I can find to take care of myself just feels good and offers a bit of normalcy in my life amid this chaos.
So, what do these trends mean for you? 2021 is shaping up to be the year we all get back to our regularly scheduled programming of our favorite beauty and wellness services. If you feel ready to get finally get that trim and balayage, then book that appointment. Or if you’re feeling up to trying something new is the spa space, then book that touchless spa treatment.
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Want an even more in-depth look into the beauty and wellness trends you can expect to see in 2021? Check out this blog.