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Who else is calling 2020, “The year that forced me to show the world that I’m not actually a natural blonde?” Good. So it’s not just me.
I think I speak for us all when I say that we're hoping beyond hope that 2021 will be the year that we tap back into some form of normalcy when it comes to our beauty and wellness routines. Personally, I won’t let my bangs blind me anymore, and I’ll nix these gray hairs that I didn’t even know I had. Seriously, you guys—WTF?! Being in your thirties is kind of humbling when you don’t have your colorist to lean on every 8 to 12 weeks.
In the age of COVID-19, we donned hats to hide our questionable hairdos and even started seeing a perk to the mask mandate since it helped hide our lady mustaches on our weekly grocery store runs. (It’s a real thing, guys. Sorry not sorry.)
Wellness and beauty businesses continue to adapt to the new normal, providing us with services that not only beautify and relax us—but keep us healthy and safe. So, let’s welcome 2021 with open arms and vow to get back to our beauty routines.
These are the beauty, salon, and spa trends we can all get excited about in 2021.
Are you one of the 46% of Americans feeling stressed or extremely stressed right now? Same. Where’s my massage and cupping session to turn a nightmare day into a blissful dream? Before COVID hit, 42% of Americans said they had made time to get a massage. Then came 2020, when 60% of Americans put high-touch services on the back burner in an attempt to keep themselves healthy.
But don’t fret—when folks shunned high-touch services, a door opened for touchless spa treatments. Cryotherapy, compression therapy, salt caves, infrared saunas, IV drips, hyperbaric chambers, and float tanks became effective ways to banish stress from our lives, requiring almost-zero contact with others.
(Note: if you haven’t tried a float spa, book one ASAP. Floating in body-temperature water while listening to your fave music is heaven on earth.)
If getting Kardashian claws was put on hold for the time being (the percentage of Americans getting manicures and pedicures dropped a whopping 55% during the COVID-19 pandemic), I’m happy to report that above-the-mask beauty and grooming services are back. Lash extensions, permanent makeup (including eyebrow tinting and microblading), BOTOX®, fillers, and similar treatments have all become go-to services—which isn’t surprising since our eyes and foreheads are truly having a moment right now.
And the rush to stay on top of our beauty routines isn’t expected to die down anytime soon. With 52% of Americans saying they feel more confident when they get regular beauty and grooming treatments and 41% saying beauty services like facials are a necessity, these numbers are only expected to climb.
And since we’ve been forced to shelter-in-place for an ungodly amount of time, the bright side is it also encouraged a lot of us (20% of Americans to be precise) to focus more on our self-care routines. Is it just me or have any of you been spending A LOT more time on your at-home skincare routine lately? My usual 4-step routine has blossomed into a 7-step routine, AND I sometimes rock a detoxifying mask during Zoom meetings a couple of times a week (camera off, of course... don’t tell my boss. Or do. I’m just doing me). Any excuse I can find to take care of myself just feels good and offers a bit of normalcy in my life amid this chaos.
So, what do these trends mean for you? 2021 is shaping up to be the year we all get back to our regularly scheduled programming of our favorite beauty and wellness services. If you feel ready to get finally get that trim and balayage, then book that appointment. Or if you’re feeling up to trying something new is the spa space, then book that touchless spa treatment.
Browse Mindbody to find an appointment that fits your schedule!
Want an even more in-depth look into the beauty and wellness trends you can expect to see in 2021? Check out this blog.
Picture this... we’re about a year into a global pandemic, it’s dark by 5 p.m. before you even get off work, and it’s a crisp 40-50 degrees outside at night (a bit chilly for an outdoor spin ride). Not only have you watched every show and movie on Netflix, Hulu, and possibly even Disney Plus—you’ve scrolled through every virtual workout class in your general range of fitness. Put simply, you’re bored and craving something that makes you feel alive—that pre-COVID connection and sweat. Something out-of-the-box that feels like the summer of 2016 when you wore real clothes, and the world was your oyster.
Okay, now that I’ve set the scene—this was exactly where I was at, mentally, when I downloaded Mindbody Flex. A part of me wanted to download it as motivation to exercise more, but I also wanted to experience working out virtually with real people and instructors, from all over the US.
So, I’m scrolling through my class options for the day, and I think to myself, “let’s see what’s going on in Miami.” I mean, why not? Miami is the healthiest and happiest city in the US, I was curious. I was immediately blown away by my options. I was expecting yoga, barre, meditation, and sculpt classes, but Tai Chi, sound meditation, self-defense, life coaching, kickboxing—all in one place? All for the same price of one pre-paid pass? I had never seen so many diverse and unique classes in one place. I wanted to take a week's vacation just to try as many as I could. The world, and my choices, felt big for the first time in months.
After a few moments passed and I was able to process all that was in front of me—I had this epiphany moment. I was going to make it my goal to try the most out-of-the-box, fun, and interesting classes. After almost a year of being in my comfort zone, I desperately craved the feeling of switching it up and learning something new. I made this my mission and got to work signing up for classes.
Since the app lets you see workout classes and their times weeks in advance, I was able to plan my classes out for two weeks. I decided on a Barre class with the Dallas Cowboy Cheerleaders, a twerk-aholics class, beginner’s Tai Chi, a sound meditation, and kickboxing to name a few. Even though I wasn’t leaving my house for these workouts, I felt like I was going places. It made me so happy to get that same excited and partially nervous feeling of trying something new, with other people who would also be doing the same thing.
Like a cliché rom-com, the hero of this story fell back in love with her past-love turned enemy. Just like you’d expect. But it reminded me why I loved going to group classes so much in the first place. With livestream real-time workouts I instantly had that feeling of being coached when you go to a new class and step on your mat, bike, or on that machine, you’ve never been on before—whatever that feeling looks like to you. I looked around and saw real people just like me that were about to take that same journey. While I didn’t get to see those people face-to-face, they were there with me. We took those classes together.
I also loved getting to try such a wide variety of classes without signing up for five different memberships or studios. It was a great way to see what clicks for me. I mean, the chances of me getting to fly to Dallas for a single workout with the Dallas Cowboy Cheerleaders? Ambitious, but unlikely. I could start my day and pick a workout that fit my mood. Raining and gloomy? Let’s do a cleansing sound meditation. A case of the Mondays? Time to release some steam with a kickboxing class. The possibilities are endless and personalized to me.
Ab-so-lute-ly, yes. Even if you’re not silently resenting your current virtual workouts and colder weather outdoor classes, I would suggest you try this out. I say this because I believe we could all benefit from that feeling of traveling, getting out of the house, trying something new, and connecting with other people who have the same interests as us. It’s comforting to be reminded that we’re all in this together and the world is still much bigger than the places we’re hunkering down. Workouts can still be riveting, and we can still try new things that get us a bit more out of our comfort zones with each new virtual experience!
I know I’m not the only one who feels like they have fallen into a virtual fitness rut as of late. This is precisely why it’s the perfect time for you to expand your horizons when it comes to your at-home workout routine.