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Man getting his hair cut by female stylist
Beauty
Published Friday Jan 22, 2021 by Denise Prichard

Trend Report: How Salons and Spas Are Adapting to Keep You Safe in 2021

Who else is calling 2020, “The year that forced me to show the world that I’m not actually a natural blonde?” Good. So it’s not just me. 

I think I speak for us all when I say that we're hoping beyond hope that 2021 will be the year that we tap back into some form of normalcy when it comes to our beauty and wellness routines. Personally, I won’t let my bangs blind me anymore, and I’ll nix these gray hairs that I didn’t even know I had. Seriously, you guys—WTF?! Being in your thirties is kind of humbling when you don’t have your colorist to lean on every 8 to 12 weeks. 

In the age of COVID-19, we donned hats to hide our questionable hairdos and even started seeing a perk to the mask mandate since it helped hide our lady mustaches on our weekly grocery store runs. (It’s a real thing, guys. Sorry not sorry.)  

Wellness and beauty businesses continue to adapt to the new normal, providing us with services that not only beautify and relax us—but keep us healthy and safe. So, let’s welcome 2021 with open arms and vow to get back to our beauty routines.   

These are the beauty, salon, and spa trends we can all get excited about in 2021.

touchless spa treatments
Say goodbye to stress with touchless spa services. 

Are you one of the 46% of Americans feeling stressed or extremely stressed right now? Same. Where’s my massage and cupping session to turn a nightmare day into a blissful dream? Before COVID hit, 42% of Americans said they had made time to get a massage. Then came 2020, when 60% of Americans put high-touch services on the back burner in an attempt to keep themselves healthy.  

But don’t fret—when folks shunned high-touch services, a door opened for touchless spa treatments. Cryotherapy, compression therapy, salt caves, infrared saunas, IV drips, hyperbaric chambers, and float tanks became effective ways to banish stress from our lives, requiring almost-zero contact with others.  

(Note: if you haven’t tried a float spa, book one ASAP. Floating in body-temperature water while listening to your fave music is heaven on earth.)  

above-the-mask beauty treatments
Above-the-mask beauty treatments are still vital. 

If getting Kardashian claws was put on hold for the time being (the percentage of Americans getting manicures and pedicures dropped a whopping 55% during the COVID-19 pandemic), I’m happy to report that above-the-mask beauty and grooming services are back. Lash extensions, permanent makeup (including eyebrow tinting and microblading), BOTOX®, fillers, and similar treatments have all become go-to services—which isn’t surprising since our eyes and foreheads are truly having a moment right now.  

And the rush to stay on top of our beauty routines isn’t expected to die down anytime soon. With 52% of Americans saying they feel more confident when they get regular beauty and grooming treatments and 41% saying beauty services like facials are a necessity, these numbers are only expected to climb.  

And since we’ve been forced to shelter-in-place for an ungodly amount of time, the bright side is it also encouraged a lot of us (20% of Americans to be precise) to focus more on our self-care routines. Is it just me or have any of you been spending A LOT more time on your at-home skincare routine lately? My usual 4-step routine has blossomed into a 7-step routine, AND I sometimes rock a detoxifying mask during Zoom meetings a couple of times a week (camera off, of course... don’t tell my boss. Or do. I’m just doing me). Any excuse I can find to take care of myself just feels good and offers a bit of normalcy in my life amid this chaos.  

So, what do these trends mean for you? 2021 is shaping up to be the year we all get back to our regularly scheduled programming of our favorite beauty and wellness services. If you feel ready to get finally get that trim and balayage, then book that appointment. Or if you’re feeling up to trying something new is the spa space, then book that touchless spa treatment.  

Browse Mindbody to find an appointment that fits your schedule!     

Want an even more in-depth look into the beauty and wellness trends you can expect to see in 2021? Check out this blog

denise prichard
Written by
Denise Prichard
Senior Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.
Alicia sokol of barre3
Wellness
Published Tuesday Oct 05, 2021 by Bree Lewis

Community Close-up: Alicia Sokol of barre3

Expert Advice
Mindbody Community
Wellness
Fitness

Alicia Sokol opened her barre3 location in Washington DC after a series of career pivots. As an equity analyst, she never set out to be a fitness instructor or business owner. Through self-reflection, she realized that studio ownership meant she could fully express her values in a meaningful way. She opened her studio to help people find a movement practice that not only feels good but nurtures a supportive community.

As a kid, one thing Sokol struggled with was a sense of belonging—which is precisely why she created a place where simply walking through the door validates acceptance. Alicia's always striving to bring versatility to her community through connecting people from all different backgrounds. She's consistently motivated by what barre3 has brought to individuals—it's a challenging and effective workout, but more importantly, it's the practice of feeling our intuition and following it accordingly.

We recently chatted with Alicia to learn more about her and how she views the world of wellness.

Tell us about yourself. What led you to where you are now?

I was slow to find joy in movement. As a kid, I shied away from sports. I don't have a competitive nature and I was an awkward kid—always picked last in gym class! A friend invited me for a run along Lake Michigan when I was in college—that was the first time I realized the healing power of movement. I felt so alive! I remember thinking: why didn't anyone tell me this was a thing? I have always enjoyed movement that doesn't require hand-eye coordination or special skills. I also tend to enjoy movement that is meditative and allows me to be in nature—running, hiking, swimming, and paddleboarding.

My career path has been a series of pivots. Each opportunity has been a chance to learn about myself. I started my career as an equity analyst at an investment bank—it was what I thought I should do with my undergraduate finance degree. I never set out to own a business. I never set out to be a fitness instructor! But through a series of asking tough questions and connecting with what makes me feel purposeful and alive, this is exactly where I have ended up.

Owning a barre3 studio has allowed me to fully express my values in a way that is meaningful to me. My studio is staffed by kind, wise people who love what we do. We are a place that instantly welcomes anyone who wants to be a part of what we're all about. I'm constantly trying to diversify our community—a wider range of ages, shapes, sizes, goals, experiences, backgrounds. Moving together helps us see that we all crave the same thing—a sense of belonging, a space to express ourselves, to be seen and heard, to know we are loved just as we are. My favorite part of my work has always been teaching barre3 classes. My studio is now 5 1/2 years old, and this is still what I love to do best.

One of the reasons I opened my studio was to help people find a movement practice that felt good and a community that felt supportive.
What inspired you to open your business? What motivates you day-to-day? 

Even though I went to business school, I never set out to be an entrepreneur. When I discovered barre3, I was working as a freelance writer and photographer and exploring a more creative path to my career. I had two small children and I knew it was time to make yet another career pivot. barre3 provided peace at a time in my life when running hurt and I needed both an effective workout and an endorphin release. I fell hard for the workout (tough), the community (kind), and the feeling of being in the studio (better—ways better!).

One of the reasons I opened my studio was to help people find a movement practice that felt good and a community that felt supportive. You don't need to be a dancer. You don't need to be fit or flexible. This workout is truly for any human body. As a kid, I struggled mightily with belonging. I wanted to create a place where simply walking in the door permitted belonging and support. I am always so happy to hear people say, "I've never been able to stick to a workout routine, but this is the first exercise I've really loved! I WANT to do this!"—that was the feeling I was going for.

On a day-to-day basis, I'm motivated by what barre3 has brought to people's lives. Yes, it's a tough and effective workout. But more than that, it's a practice of feeling and responding to our inner voice. It's been a tough couple of years, and for most of us, it would be easier to just go numb. What we are doing in class is permitting ourselves to feel the uncomfortable physical sensations, and in doing so, giving ourselves permission to face the uncomfortable mental work of being human. We all need that. We all struggle at some point. I love to see our community members find love and acceptance of their bodies just as they are. Diet culture has made it difficult for us to do that, and it puts us in a state of constantly trying to change and improve. I love to see people stand a little taller and become more confident in who they are.

I also love to hear when people have been able to use their voices more effectively because of the work they are doing in class, which is all about listening to one's own voice. Over the years the studio has been open, my clients have developed the courage to ask for a promotion, leave a toxic relationship, come out as gay, apply to grad schools, start new businesses, and so much more. When they connect the work they did at barre3 to the courage to do those scary things? Chills. Every time.

What does wellness mean to you? Has it evolved over the past couple of years?

To me, wellness is a continuum rather than a destination—kind of like "balance.” It takes constant attention and continued work. There is no getting there and staying there. When I was younger, I thought of wellness as something that was much more physical—staying active, getting enough sleep, eating nutrient-rich foods, enjoying some treats. But now I see wellness as much more complex—the mental component is substantial.

I have also noticed that when the mental health piece is off-kilter, it impacts the physical! I discovered that when I had a pain in my back "for no reason"—oh, there was a reason. And it had nothing to do with the mechanics of my body and everything to do with sorting out some stressors in my life. That was a serious a-ha moment for me. I am the mother of teen boys (the hardest work I have ever done!) and I think it's important to show them how I process emotions in a very real way. Even just saying "I'm feeling frustrated right now because ___" or "I'm sad because ____" or "I'm angry right now, and I need to _____ to deal with my anger." It makes everyone uncomfortable, to say the least. But I hope they are taking note somewhere deep in their brains and seeing that being able to recognize, sit with, and process our emotions is at the core of our mental health. There is no ticket to overall wellness without that.

If you’re in the DC area, you should definitely check out Alicia’s barre3 location to help you advance your wellness routine. Not in the area? No worries—barre3 offers live stream studio workouts that can be done at home. Or find a studio near you at one of more than 150 locations sprinkled all over the US (in cities like Seattle, New York City, and Austin—just to name a few) and Canada. They even offer a complete virtual membership for folks who prefer to work out at home—so everybody has a chance to get that barre3 experience they are known for. Ready to lengthen and strengthen with Alicia and her team? Book barre3 classes on the Mindbody app.

bree lewis headshot
Written by
Bree Lewis
Marketing Content Associate
About the author
Born and raised in a small mountain town just south of Yosemite National Park, Bree is an avid lover of health, wellness, and connecting to the outside world around us. As a Cal Poly English major alumn, she has a knack for books, writing, and all things words. In her free time, she enjoys being outside, drinking craft beers, and keeping life jazzy!