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To put it bluntly—2020 was a real bummer. When we entered the year, we all had that “20/20 vision” mindset of making the year one of travel, joy, discovering new hobbies, and conquering our fitness goals. But come March, that vision became a blurry mess of sheltering-in-place and being forced to throw our normal routines and our aspirations out the window.
Who would have thought that something like getting a haircut would be off-limits? Or that those monthly massages wouldn’t be around to help us unwind? 2020 forced us to get creative, and you blew us away with your stick-to-itiveness.
We recently polled you on Instagram to see which beauty and wellness services you missed the most and how you’ve re-vamped your self-care routines to stay sane during this train wreck of a year. And I must say, as I read your responses in my sweats, rocking the messiest top knot of all time, I definitely felt like I need to take it up a notch when it comes to getting ready for the workday.
Seriously—an alarming number of you have been on point when it comes to sticking to your daily morning routines and actually wearing work clothes while on Zoom calls. Kudos to you!
Curious to see what the takeaways were from our Instagram poll? Keep reading.
According to your responses, you're all sick of your exposed roots and split ends equally, with 51% of you preferring to get a haircut and 49% opting for hair color. The numbers were also pretty close when it came to your nails—with 52% of you opting for a manicure over a pedicure. Due to the pandemic, the state of the beauty industry has been on a rollercoaster of openings and closings—and they need our help and support now more than ever. If you happen to live in an area where you’re able to enjoy beauty services, make sure you show your stylist or nail artist a little bit of extra love when tipping them.
Anybody who knows me will tell you the thing I miss the most is getting a monthly massage—and 71% of you seem to agree. With most of us working from our beds or hunched over our laptops on our couches, our posture (if not our comfort) has taken a serious hit. While most of us either live in an area where massages are off-limits or we just don’t feel safe going in for one quite yet, there are some touchless spa treatments you're ready to try.
Call it wishful thinking, but I was fully expecting most of you to say, “Zoom camera off” as your go-to beauty tip—but I guess that’s just me. Instead, you've all been pretty consistent with your morning routines—working out, showering, and dressing like you're actually going into an office. Some of you are even going the extra mile and putting on a red lip and some earrings. I’m taking notes.
And even though this year’s challenges put a damper on our normal routines, it's inspired us to get creative with our skincare regimen. Some of you have added new serums and masks to your skincare arsenal, while others have tried out at-home facials for that quarantine glow. By far, one of the most popular answers was the incorporation of Gua Sha to help detoxify, brighten, and tighten your skin.
This year was one for the books. But I think it made us realize there is always wellness—and that taking care of ourselves is crucial. If you're in an area where in-house beauty services are an option, book that appointment (if you feel safe to do so). If your only option right now is to stay at home, keep carrying on with your feel-good, at-home routines.
If you're curious to see what some other wellness trends you should take note of in 2021, check out this blog.
February is Black History Month—a celebration of the achievements and contributions of African Americans in society. As the beauty and wellness industry becomes a more welcoming and inclusive space for all, we are taking this opportunity to continue to shine a light on the gap of inclusivity and diversity in our industry, and take action to promote, empower, and honor the Black community that shapes and grows wellness.
While the beauty industry is making improvements—it's important to showcase and support Black businesses and the creatives in this space every day. To honor them, we're shouting out some of our favorite Black-owned beauty and wellness businesses to support.
Beauty Bin is a full-service day spa and dry bar located in Asheville, NC. With a focus on inclusivity for people of all backgrounds, genders, and races, their MO is to match the outer beauty of every client to their inner beauty. From eyelash extensions and hydrafacials to waxing and massage, Beauty Bin is a one-stop-shop for all the spa services.
The KIKA Method® is a gentle assisted stretching process that loosens up tight muscles freeing your body from pain and stress. By practicing this method, clients can experience decreased muscle tension, increased energy, enhanced flexibility, a substantial reduction in stress, improved posture and relaxation, and increased mental clarity. While its headquarters is located in Las Vegas, NV, they have multiple locations sprinkled throughout the US, including Atlanta, New York City, and Dallas—just to name a few.
At Kimberly Coleman Salon, their philosophy begins with promoting healthy tresses, elegant sets, unique accouterments, perfect pampering of hands and feet, and precision cuts. Known for working with models and celebrities, they fully appreciate and celebrate the diversity of their clientele which also includes super moms and warrior dads.
Pressed Roots was developed with the simple concept in mind—that everyone deserves access to easy, and quality hair care. What started as a single pop-up shop in Boston, grew to a multi-city pop-up tour, and is now slated to be the largest national hair salon franchise specializing in the care and styling of highly textured hair, they launched their first flagship location in Dallas, TX.
Jersey City resident, Alyza Brevard-Rodriguez started SW3AT. The company began as a fitness apparel line in 2015 but evolved into a sanctuary catered to health and wellness now known as SW3AT Sauna Studio—the first infrared sauna studio in Jersey City. The healing power of infrared heat therapy is a phenomenal option for holistic health proven to strengthen the immune system and provide relief from joint stiffness and muscle pain. It is also supportive of any fitness program as it aids in weight loss (you can torch up to 900 calories in a 45-minute session) while also detoxifying your body from some of the most harmful toxins.
Kelli Coleman and Anika Jackson opened The TEN Nail Bar in Detroit to address a void in their city. They saw a need for a quality, modern nail bar that could also serve as a fun social space for Detroit’s residents and professionals. They designed the TEN to provide their clients with a #Perfect10 experience—where you can relax, enjoy music, a drink, your friends, a clean and precise manicure, and a much-needed break from all your hectic days.
Located in the beautiful downtown Hyde Park Chicago area, Bettye O Day Spa specializes in first-class treatments. They aim to nurture and relax each of their clients with individualized and innovative therapeutic techniques. From body wraps and massages to facials and hydrotherapy, this day spa promises to be a safe place for healing to occur.
Looking for more businesses to support? ClassPass has also created a list of Black-owned business to check out all year-round. While both of these lists are a great start to get you familiar with many of the Black-owned businesses either in your neighborhood or around the globe, we have only scratched the surface. We'd love to keep these lists growing.If you have any businesses you'd like to see on this list, click here to submit a Black-owned business we should be highlighting as well!