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Times are strange right now, as you all know. We’ve all heard the phrase “new normal” about a million times already, and all the while, things are still changing every day. If you asked me a few months ago what I’d be writing about right now, I would never have guessed I’d be interviewing someone about what it’s like to get a haircut.
Nonetheless, we’re all doing our best to band together and help each other out right now. You may have noticed salons and spas offering messages of support, video tutorials for DIY beauty, and now, waitlists and announcements of reopening their doors. But as we all know, this isn’t the “old normal” anymore, and there will be changes.
Here’s what you can expect to be different when you finally head back into the salon or spa:
As salons and spas begin to reopen, they’ll likely have to make changes due to new social distancing requirements. When you enter the space, you’ll probably see a complete rearrangement. Stations will be separated by at least six feet, and some might even be removed to allow for more space. Salons that don’t have that much space to spare are putting in temporary walls or partitions.
On top of that, there may be fewer appointments scheduled at the same time (and definitely no walk-ins) to limit the number of people in the building. Say goodbye to waiting rooms and lobbies—you’ll likely be asked to wait outside or in your car until the exact start time of your appointment to prevent too many people crowding the front.
In addition to their increase in space, salons and spas will likely up their cleaning standards and procedures. We surveyed active consumers on the Mindbody app and learned that among the many changes beauty and wellness businesses can make upon reopening, following rigorous sanitization guidelines is the most important. You’ll probably see social posts or confirmation emails that outline new cleaning protocols, and you may notice some signage hanging around the building to reassure that the areas have been disinfected. Employees, and even guests, will be wearing masks and/or gloves, and you may even get a spritz of hand sanitizer at the door. According to Salon 124 Group, getting these supplies is turning out to be one of the largest obstacles for reopening.
In between each appointment, they’ll thoroughly disinfect the area before the next client arrives. Not only that, but each time you move to a new station (like from shampoo to haircut), they may also wipe down the station as soon as you get up to make sure it’s clean for the next guest.
After a good haircut, we all want to check ourselves out. And now that we’re all more cautious of germs and bacteria, we also want to literally check ourselves out at the end of our appointments. Out of the various fitness, beauty, and wellness businesses on our platform, consumers feel most comfortable returning to hair salons, and 62.7% said hair cutting, coloring, styling, barbering, or blow-drying would be the first beauty service they book once restrictions are lifted. An extra, important layer of comfort can be added in the form of contactless payments.
Many salons and spas will likely be incorporating some sort of contactless checkout process to limit touch points. They may end up taking your payment information at check-in via text and removing the front desk, so you don’t have to interact with another person face-to-face.
All-in-all, you can expect changes—and lots of them. Whether it’s increased retail offerings, curbside pickups, virtual consultations, at-home appointments, or video tutorials, many salons and spas are getting creative with how they offer support to their clients. Above all, they want to help us feel beautiful, confident, and somewhat normal during this time—and for that, we’re so thankful.
Want to hear about a real salon experience firsthand? One of our own got her hair done at a reopened salon in Georgia—here’s how it went.
Are you a salon owner yourself? Check out the Reboot Kit for Salons, Spas, & Wellness Businesses for extensive info and advice on how to prepare for reopening.
Ah, 2020—the year that truly put our sanity to the test. On top of that, something that most people use to navigate through a tough time has essentially been stripped away from us—our normal workout routines. I don’t know about you, but even skipping a week at the gym can send me into a tailspin. But several months of sheltering in place and being forced to adapt to this new normal?
That’s a different story.
While I think we can all say we’re grateful that fitness studios were quick to offer virtual classes when COVID-19 hit—there is something about constantly working out by ourselves that may trigger some of us to hit pause on our workout routines and start turning towards less robust habits. *Reluctantly raises hand*
The other day I came across a stat that really set off some alarms. According to a recent study, Americans are spending an additional two hours each day on their couch since March 2020. As of recently, I can say I’m totally guilty of a little too much R&R. While an evening of Netflix and wine once sounded like heaven on earth for most of us, I think it’s safe to say the repetition of this is starting to get kind of old. Also, Schitt’s Creek is over now, so I really don’t have any excuse to not dedicate my free time to jumping back into my at-home workouts.
I started pondering what made dial back my fitness routine in the first place? Was it a lack of motivation? No, not really. Screen fatigue? I think my Netflix history outlined above would tell you that’s a solid ‘no.’ Then it hit me—the thing that motivated me to stay on top of my fitness goals was being around other people with the same goals. Pre-COVID, going to my favorite spin studio and the local yoga hot spot was how I typically spent my social hour during the workweek. I realized the best way to amp up my at-home workout routine was to re-connect with my workout buddies and start doing virtual classes together to create that sense of community I craved.
If you’re also experiencing some form of live stream lull when it comes to your workouts, then getting a virtual workout buddy may be exactly what you need. Here’s why:
Just like in-person workouts, making plans to sweat it out with one of your friends motivates you to show up and be your best self. According to the Mindbody Wellness Index, 25% of the folks we surveyed said they found it difficult to hold themselves accountable to their workout goals on their own—and an additional 20% of people said a lack of support was responsible for missed workouts.
Everybody enjoys a little friendly competition, right? Maybe you have a friend who is a powerhouse at virtual HIIT—try signing up for a class with them to help you take your workout to a whole new level.
Getting a workout sesh in with a friend is the perfect time to try a new exercise such as virtual yoga or virtual barre. Trying something new can be scary—I get it. But by trying a new type of exercise with a friend, you can both give each other a confidence boost by acting as each other’s personal hype man.
Look, we’re all craving human interaction these days—and I know I’m not the only one who is missing weekly happy hours with friends. Luckily, fitness studios are getting creative with their virtual offerings post-workout, too! When we asked members of our MindbodyOne Community how they are keeping things interesting for their students in the virtual space, they said they are hosting monthly virtual wine dates to share fitness stories and personal victories. Not only do you get to drink wine, but you and your buddy get to meet other like-minded people at the same time.
As 2020 winds down (thank goodness), you have a unique opportunity to reconnect with your friends and take your workout sessions to the next level with a virtual workout buddy. So, why not start now? Book a virtual fitness class and encourage your friends to show up for you and themselves today.