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Leigh Dole Getting Makeup Done
Beauty
Published Thursday Mar 05, 2020 by Mindbody Team

#WomeninWellness: Leigh Dole, Founder & Director of BLOW BAR CO Australia

Beauty
Expert Advice

Great hair/makeup is more than the sum of its parts. “All of the key milestones of a woman’s life start with hair, makeup, and champagne,” says Leigh Dole, founder of BLOW BAR CO in Australia. “I wanted to create a space that recognised and celebrated these special moments.”  
But the secret to BLOW BAR’s success is layering on that luxurious feel—think bubbly wine and cheese plates—while building a wellness brand where every woman feels welcome. Here’s what Leigh has to say about it. 
 

 

What inspired you to start BLOW BAR CO?   

BLOW BAR CO is Australia’s original blow dry bar—where hospitality meets fashion. No cuts or colours, we’re all about hair styling and makeup in a chic New York bar (yes, you can enjoy a glass of bubbles or cheese plate while getting your hair and makeup done!)  
The concept came about as at the time, over seven years ago, I was a little lost in life. I was going in and out of the industry (I’d been in beauty and fashion since the ripe age of 13!) I was trialling new things, and various setbacks and challenges in varying industries brought me back to my two true passions—fashion/beauty and hospitality. 
All of the key milestones of a woman’s life start with hair, makeup, and champagne, and I wanted to create a space that recognised and celebrated these special moments under one roof. This, coupled with my desire to help women look good and feel good, led to the launch of BLOW BAR CO. 
With venues now open in Bronte, Balmain, and Coogee (and others to open shortly!), BLOW BAR CO is more than a salon, it’s a female sanctuary for women; it’s a home away from home for women to have fun and feel beautiful, confident, and empowered. 
   
 

Woman Drinking Wine and Getting Makeup Done


How has BLOW BAR CO shaped what beauty and wellness look like in Australia?  

BLOW BAR CO is the home of affordable beauty. We want beauty to be accessible, and most importantly, we want Australian women to look and feel beautiful, ALWAYS. 
   


What would you tell someone that has never had a blowout before? What can they expect?  

They can expect to be blown away...!  
Our team of experienced hairstylists and makeup artists will complete a personalised one-on-one consultation with our clients to ensure we're creating the look they are wanting. Or if you’re looking for some inspiration along the away, our creative team can, of course, assist.  


What’s next for you and Blow Bar Co?   

Behind the scenes, you’ll find me rocking high vis! We’re currently working around the clock as we’re finalising an exciting new store launch in Sydney. 
And later this year, we’re expanding outside NSW as we’re heading south and entering the Victorian market (and QLD & SA won’t be far behind!)  
 
 
 

Leigh Dole Blow Me Sign


You run your company, are the director and spokesperson. How do you have time to practice self-care and wellness yourself?  What’s your go-to wellness routine?  

Self-care is incredibly important to me. I’m up at 4 am each morning—it’s my hour of power to complete emails, emails, and more emails with no distractions! 
From 5-6 am I (brisk!) walk the pooch straight to coffee shop—it’s the one-hour no phone rule! It’s so important to have this time each morning where I can establish what I need to focus on in the day whilst enjoying some time to myself! 
After many years in the industry, I’ve learned that if you don’t make time (and that means putting it in the diary!), then it just won’t happen! So always make sure you’re accountable for putting it in your daily schedule!  


What does wellness personally mean to you? What advice would you give readers to start on their own wellness journeys?     

To me, it means looking and feeling good! 
Wellness comes from within, and the important first step is to help yourself—make sure you have time to reflect and manifest on the things you have achieved and what you want to achieve, ensuring positive reinforcement to yourself and your outlook on life.  
 

Wanna try it for yourself? Book a blowout or makeover now!

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Written by
Mindbody Team
Editors & Educators
About the author
We're here to provide you with the latest and greatest, tried and true wellness experiences and advice to help you live life to the fullest. From nourishing recipes and travel tips to finding the perfect sweat routine or wellness regimen—we cover it all. And if we haven't yet, it's definitely on the way.
what is wellness
Wellness
Published Wednesday Oct 06, 2021 by Denise Prichard

What is Wellness?

Expert Advice
Wellness

To say the last year and a half was tough would be an understatement. In fact, it will probably go down as one of the most difficult times for our modern generation. In one of the many social polls we conducted during the pandemic, some of you described this time as a sheer “dumpster fire” or “like stepping on a Lego.” And to be honest, I couldn’t agree more.

Luckily, we’ve been able to get back to some form of normalcy in our lives and wellness routines over the last several months. As vaccines became available to the public, wellness businesses welcomed fitness fanatics, haircut seekers, and massage lovers back to in-person wellness experiences. And thank goodness for that—my roots and horrible posture from working from my bed were both getting wildly out of control. This girl needed a good massage and cupping session stat.

If there’s one thing we learned from the pandemic, it’s that our wellness routines are as personal as they are important. During shelter-at-home, those routines looked a bit different. For many, it meant taking a new approach to the “typical” wellness services we count on—I’m looking at you DIY haircuts, at-home waxing sessions (ouch!), and virtual swerking classes.

Now that we can leave our humble abodes to take advantage of in-person experiences again, the word “wellness” has seemingly taken on a new meaning.

Recently, we conducted another one of our famous social polls to see what wellness means to you, our Mindbody community, now that we're slowly but surely getting back to our regularly scheduled programming. We also tapped some of our most influential Mindbody business owners about the ever-evolving wellness landscape.

Here’s what you all had to say.

Wellness is more important to you than ever

According to our annual Mindbody Wellness Index, 60% of Americans say they’re more focused on their health and wellness since COVID. Consumers are now realizing they need to take greater care of themselves to optimize and preserve their health. When we asked you on Instagram how important wellness is, a whopping 98% said it was more important than ever. When it comes to how you’re practicing wellness, though, the answers were all over the board. Many of you pointed to journaling, practicing breathwork, and daily workout routines (cycling and yoga topped the list) as being the activities that help you keep your chill throughout the week.

I’m also happy to report that over 50% said you tend to feel more blessed than stressed on a daily basis—which is more than likely a big improvement. Let’s be honest, a year ago I would’ve bet a billion dollars that 99.9% of us knew no other feeling than anxiety—am I right? But even with the stress in our lives dwindling, many of you are still experiencing burnout at the end of a long work week (guilty!). But instead of succumbing to a bottle of wine for relief (please, that was so 2020), you’re unwinding by going to your favorite workout classes—with hot yoga, barre, and Pilates as your faves.

What wellness means to the pros

Let’s be honest, we should credit the business owners in this space for helping us reignite our spark when it comes to our wellness routines, right? Thanks to them, we’ve been inspired to prioritize the activities that help us feel our best. In turn, we thought it’d be interesting to learn what wellness means to them—and how that definition has changed over the past eighteen months.

Here’s what they had to say.

“Wellness is living in balance—mind, body, spirit. Highs and lows. It all ebbs and flows and we can navigate it a bit better when we take time to move, breath and remember who we are, and how we are connected to this big, beautiful world.” - Jess Pierno, Founder, Owner, and Chief Inspiration Officer of Yoga Heights

“Wellness is a true balancing of the mental, physical, and spiritual. It has definitely evolved over the years for me—from something that I just thought was about exercising and eating a healthy diet—to also incorporating balancing and healing internally and spiritually.” - Stefanie Patterson, Owner, Indianapolis Salt Cave and Halotherapy Center

“My sense of wellness has evolved from staying healthy and motivated, mind/body/spirit... to being more gentle with myself, less demanding. Accepting my limitations, taking time for resting, and gaining real clarity about what's important. I care less about what people think of me—difficult as a performer and as a business owner with so many demands on me—and more about getting quiet and tapping into the divine source inside of me that helps me discern my next move. In this way, I know my motives are as pure as possible and I'm not getting distracted—not that I don't make mistakes! Those are necessary, that's how we learn!” - Johanna Krynytzky, Owner, Hip Expressions Belly Dance Studio

“My studio name reminds us that we are constantly evolving. The past 18 months have certainly shown us that! Wellness to me means doing your best on any given day to make sure that you are taking care of yourself as best you can. It leads to resilience. Diet, exercise, sleep, a sense of community, and some form of faith. It all matters. Setbacks happen all the time, and every day is a chance to start again. We strive to be 'cheerleaders' for our clients when we sense that things are coming out of balance in their lives. So many have been with us for 18 years and are friends—they are our community and we all watch out for each other.” - Mo Wolfe, Owner and Founder, Evolution Pilates

Putting wellness into action

I think we can all agree that there isn’t one true definition of wellness anymore. To some of us, it means getting that hot yoga sesh in daily, and to others, it means carving out time to treat ourselves to a massage or manicure. As long as you’re actively pursuing wellness—whatever that means to you—you're on the right track.

Our MO has always been about connecting the world to wellness—a term that's seen a lot of change lately. Whether you’re fully embracing the in-person experience or still delighted by the convenience of practicing at-home wellness, the Mindbody app makes it easy for you to book experiences that help you feel like YOU again.

denise prichard
Written by
Denise Prichard
Senior Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.