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Support Your Local Studios
Fitness
Published Monday Nov 15, 2021 by Bree Lewis

9 Ways to Support Your Local Studios This Small Business Saturday

Fitness

As we approach the holidays, now’s the perfect time to support the businesses you love. Whether it’s opting for a gift card stocking stuffer or something as simple as leaving a review to show your gratitude—supporting your local studios is a great way to spread the holiday cheer.

Here are some clear (and effective) ways to help support the studios you know and love a little extra during the most wonderful time of the year.

 

1. Invest in a membership at your favorite studio

 Studios rely on a steady stream of memberships to keep them running. As the year ends, buying a membership is the best way to show them (and yourself) a little extra love. Not only are you setting yourself up for a wellness-focused 2022, you’re also ensuring the future success of your fave studio. That’s a win-win. Need a little help finding the right membership to invest in? This blog has you covered. 

 
2. Harness the (real) power of retail 

Thinking of buying some new yoga pants or a mat? Or, if you’re still working out from home when you can’t make it to the studio, maybe you want some blocks and bolsters to enhance your practice. Before heading to a store or going online to big-brand websites, see if your local studios have anything to offer. They’ll often have their own websites, photos of retail on their social media accounts, or even discounted prices for items in their studio store for active members. Even something small like making a purchase through your local studio can make a world of difference for them. Plus, you’ll pretty much be a walking advertisement for the studio—and maybe you’ll meet some new workout buddies wearing it!   

 

3. Look into hybrid

With most people traveling or rushing to get everything checked off their list before the end of the year, this season can be chaotic. Fortunately, many studios have embraced the hybrid approach and offer both in-person and virtual classes. This gives you the flexibility to work out with your favorite studios from wherever you’re headed this holiday season. (Yes, that includes an inch from the couch. We see you, post-turkey hangover.) If you’re pressed for time because of seasonal shopping or festivities, live stream and video on demand allow you to squeeze in much-needed movement while still supporting your local studios, too.   

4. Give a friend the gift of wellness

Want to let someone know you’re thinking of them this holiday season? Show how much you care with a gift card for an intro offer at your go-to studio. Or, give the gift of ClassPass. Your loved ones can try classes at studios they’ve always had on their bucket list, and maybe even find their new favorite routine heading into January. Plus, it's a gift that keeps on giving—the recipient will have the opportunity to attend multiple days (if not multiple weeks of) classes. Bonus points if you attend class with them.


5. Shoot them some stars  

How do you find the best new studios (or restaurants, coffee shops, hair salons, etc.) to try? You probably start by browsing around in your area and then check out the reviews to see what other people have to say about it (see How to Find the Top Yoga Studios and Classes in LA). Reviews are a great way to find out what a specific instructor is like, what you need to know before attending a class, and whether or not it sounds like what you’re looking for. Many studios also use these reviews to market themselves—sharing them on social media to attract new clients. So, if you have a studio you love (and you want to spread some love their way), shoot them five stars. They’ll appreciate it.   


6. Follow and share 

Most studios have Instagram accounts where they post new classes, studio updates, photos of their instructors and awesome retail products, and even videos you can follow along with. If you want to help your studio gain some attention and attract new clients, just follow, like, and share their posts! Want to go the extra mile when you’re in-studio? Hop on Instagram before class and snap a photo with your favorite instructor to help promote the studio. Be sure to tag them, the business, and any of your besties sweating it out with you.  

Or follow us on Instagram to find new studios!  

 
7. Refer friends and family  

When it comes to supporting your local studios, bringing in new people is at the top of the list. If you have a local studio you absolutely love, chances are your friends and family will love them, too. Have loved ones in town for the holidays? Invite them to join in on some of your favorite classes. Not only will you get the chance to move and spend time together, but you’ll show your go-to studio some extra support as well.

 
8. Try a holiday-themed class

Studio owners love to revamp their class offerings and schedules during the holidays. It’s a great opportunity for them to spice things up (preferably, with pumpkin) and spread holiday cheer. It’s also a great time to motivate their clients by giving them a head start on any upcoming wellness resolutions. Taking advantage of these holiday-themed classes and challenges spreads morale and cheer (something we could all use). Seeing high attendance numbers motivates your local studio owners and instructors, too.  

 
9. Show your appreciation

Right now, community is so important. Show your studio how much their business—and the sense of community they create—means to you with a hand-written note. It’s a simple act of appreciation that will mean the world to them. Just like they push you to keep going when you’re struggling to make it through a workout (we’ve been there, too many times to count), going out of your way to tell them you see and appreciate their effort can also inspire them to keep pushing through a hard time (2020 and 2021 haven’t been the easiest). After all, the holidays are a time for expressing gratitude, right?


This holiday season, our studios still need us. And there are so many ways we can support them as they continue to rebuild after the last couple of years. So, purchase that membership (because showing up for yourself is always a good idea), bring your loved ones to a class, share on social, and give them a bit of extra love this year. Your support goes a long way in ensuring the future of your favorite studios.

bree lewis headshot
Written by
Bree Lewis
Marketing Content Associate
About the author
Born and raised in a small mountain town just south of Yosemite National Park, Bree is an avid lover of health, wellness, and connecting to the outside world around us. As a Cal Poly English major alumn, she has a knack for books, writing, and all things words. In her free time, she enjoys being outside, drinking craft beers, and keeping life jazzy!
what is wellness
Wellness
Published Wednesday Oct 06, 2021 by Denise Prichard

What is Wellness?

Expert Advice
Wellness

To say the last year and a half was tough would be an understatement. In fact, it will probably go down as one of the most difficult times for our modern generation. In one of the many social polls we conducted during the pandemic, some of you described this time as a sheer “dumpster fire” or “like stepping on a Lego.” And to be honest, I couldn’t agree more.

Luckily, we’ve been able to get back to some form of normalcy in our lives and wellness routines over the last several months. As vaccines became available to the public, wellness businesses welcomed fitness fanatics, haircut seekers, and massage lovers back to in-person wellness experiences. And thank goodness for that—my roots and horrible posture from working from my bed were both getting wildly out of control. This girl needed a good massage and cupping session stat.

If there’s one thing we learned from the pandemic, it’s that our wellness routines are as personal as they are important. During shelter-at-home, those routines looked a bit different. For many, it meant taking a new approach to the “typical” wellness services we count on—I’m looking at you DIY haircuts, at-home waxing sessions (ouch!), and virtual swerking classes.

Now that we can leave our humble abodes to take advantage of in-person experiences again, the word “wellness” has seemingly taken on a new meaning.

Recently, we conducted another one of our famous social polls to see what wellness means to you, our Mindbody community, now that we're slowly but surely getting back to our regularly scheduled programming. We also tapped some of our most influential Mindbody business owners about the ever-evolving wellness landscape.

Here’s what you all had to say.

Wellness is more important to you than ever

According to our annual Mindbody Wellness Index, 60% of Americans say they’re more focused on their health and wellness since COVID. Consumers are now realizing they need to take greater care of themselves to optimize and preserve their health. When we asked you on Instagram how important wellness is, a whopping 98% said it was more important than ever. When it comes to how you’re practicing wellness, though, the answers were all over the board. Many of you pointed to journaling, practicing breathwork, and daily workout routines (cycling and yoga topped the list) as being the activities that help you keep your chill throughout the week.

I’m also happy to report that over 50% said you tend to feel more blessed than stressed on a daily basis—which is more than likely a big improvement. Let’s be honest, a year ago I would’ve bet a billion dollars that 99.9% of us knew no other feeling than anxiety—am I right? But even with the stress in our lives dwindling, many of you are still experiencing burnout at the end of a long work week (guilty!). But instead of succumbing to a bottle of wine for relief (please, that was so 2020), you’re unwinding by going to your favorite workout classes—with hot yoga, barre, and Pilates as your faves.

What wellness means to the pros

Let’s be honest, we should credit the business owners in this space for helping us reignite our spark when it comes to our wellness routines, right? Thanks to them, we’ve been inspired to prioritize the activities that help us feel our best. In turn, we thought it’d be interesting to learn what wellness means to them—and how that definition has changed over the past eighteen months.

Here’s what they had to say.

“Wellness is living in balance—mind, body, spirit. Highs and lows. It all ebbs and flows and we can navigate it a bit better when we take time to move, breath and remember who we are, and how we are connected to this big, beautiful world.” - Jess Pierno, Founder, Owner, and Chief Inspiration Officer of Yoga Heights

“Wellness is a true balancing of the mental, physical, and spiritual. It has definitely evolved over the years for me—from something that I just thought was about exercising and eating a healthy diet—to also incorporating balancing and healing internally and spiritually.” - Stefanie Patterson, Owner, Indianapolis Salt Cave and Halotherapy Center

“My sense of wellness has evolved from staying healthy and motivated, mind/body/spirit... to being more gentle with myself, less demanding. Accepting my limitations, taking time for resting, and gaining real clarity about what's important. I care less about what people think of me—difficult as a performer and as a business owner with so many demands on me—and more about getting quiet and tapping into the divine source inside of me that helps me discern my next move. In this way, I know my motives are as pure as possible and I'm not getting distracted—not that I don't make mistakes! Those are necessary, that's how we learn!” - Johanna Krynytzky, Owner, Hip Expressions Belly Dance Studio

“My studio name reminds us that we are constantly evolving. The past 18 months have certainly shown us that! Wellness to me means doing your best on any given day to make sure that you are taking care of yourself as best you can. It leads to resilience. Diet, exercise, sleep, a sense of community, and some form of faith. It all matters. Setbacks happen all the time, and every day is a chance to start again. We strive to be 'cheerleaders' for our clients when we sense that things are coming out of balance in their lives. So many have been with us for 18 years and are friends—they are our community and we all watch out for each other.” - Mo Wolfe, Owner and Founder, Evolution Pilates

Putting wellness into action

I think we can all agree that there isn’t one true definition of wellness anymore. To some of us, it means getting that hot yoga sesh in daily, and to others, it means carving out time to treat ourselves to a massage or manicure. As long as you’re actively pursuing wellness—whatever that means to you—you're on the right track.

Our MO has always been about connecting the world to wellness—a term that's seen a lot of change lately. Whether you’re fully embracing the in-person experience or still delighted by the convenience of practicing at-home wellness, the Mindbody app makes it easy for you to book experiences that help you feel like YOU again.

denise prichard
Written by
Denise Prichard
Senior Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.