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Fitness
Published Monday Oct 19, 2020 by Sara Lesher

9 Ways to Support Your Local Studios (Whether They’re Open or Closed)

Fitness

Whether they’re offering classes at a smaller capacity, holding classes outdoors, sticking with live stream, or just out of practice altogether, studios all over the country just aren’t operating how they used to. This means, now, more than ever, they could use our support. If your studios are still closed—or even if they’ve reopened—they’re likely doing everything they can to get back on their feet and bring their communities back together (including you!). Here are some clear (and effective) ways to help the studios you love.  
 

How to Support Local Fitness Studios (whether they’re open or closed):

 

1. Don’t cancel your memberships 

Seriously. Don’t cancel your memberships if you want to support. Studios rely on a steady stream of memberships to keep them running. If you’re financially able, maintain—and take advantage of—your membership (or find the right one to invest in if you don’t have one already!). These days, studios are getting creative and working hard to provide the best possible experience for clients in the studio, outside, or on-screen. By continuing your membership, you’re ensuring the future of the business and showing up for you. That's a win-win. 


2. Harness the (real) power of retail  

Thinking of buying some new yoga pants or a mat? Maybe you want some blocks and bolsters to improve your at-home yoga practice. Before heading online to big brand websites, check and see if your local studios have anything to offer. Often, they’ll have their own websites or photos of retail on their social media accounts, so you can buy it from home or stop by for a visit. Plus, you’ll pretty much be a walking advertisement for the studio—and maybe you’ll meet some new workout buddies wearing it!  

 

3. Continue with live stream 

If you tried out a live stream class during the beginning of the pandemic, odds are, it wasn’t the best (no offense, studios).  But if you had a bad experience and gave up back then—or even a month or two ago—you might want to consider giving it another go. Studios and instructors are improving their live stream classes every day, learning and adapting on the fly to make sure you’re getting the best workout you can with all the benefits. For a lot of studios, this is the only form of classes they can offer right now, and they’re pouring their hearts and souls into it. So, check out the top 5 most-booked virtual classes... maybe it’s time to try something new.  

4. Purchase an intro offer as a gift for a friend 

Have a friend or family member’s birthday, anniversary, or just want to let them know you’re thinking of them? Show how much you care with a gift card for the intro offer at your go-to studio. Most intro offers are between $25-$75, so the price point is just right. Plus, it's a gift that keeps on giving—the recipient will have the opportunity to attend multiple (if not multiple weeks of) classes. Bonus points if you attend class with them—either virtually or in-person. 


5. Shoot them some stars  

How do you find the best new studios (or restaurants, coffee shops, hair salons, etc.) to try? When looking for something new, you may start by browsing around in your area, and then check out the reviews to see what other people have to say about it (see How to Find the Top Yoga Studios and Classes in LA). Reviews are a great way to find out what a specific instructor is like, what you need to know before attending a class, and whether it sounds like what you’re looking for. Many studios also use these reviews to market themselves, sharing them on social media to attract new clients. So, if you have a studio you love, and you want to spread some love, shoot them some stars. They’ll appreciate it.  


6. Follow and share 

With some extra time on your hands, you might’ve been spending a little extra time on social media during the pandemic. And if you’re already there, you might as well use it to help! Most studios have Instagram accounts where they post schedule updates, news on opening/closing, photos of their instructors and awesome retail products, and even sometimes videos you can follow along with. If you want to help your studio gain some attention and attract new clients, follow, like, and share their posts! There’s nothing like an endorsement from a friend to let you know about a new studio, and many of your followers probably live local to you and the studio, so they’re the perfect contenders for new members.  

Or follow us on Instagram to find new studios!  


7. Rent equipment 

If your studio isn’t open for indoor or outdoor workouts, they probably have a lot of equipment laying around that’s not in use right now. And a lot of studios are renting out their unused equipment to those who are interested. If you have the space in your at-home workout room (garage, living room, backyard, whatever), consider renting some equipment to upgrade your space—and your online workouts. 


8. Don’t forget about them 

When we asked our Mindbody community how you all can support them, one answer we got from a studio owner was, “Don’t buy a Peloton when the studio is closed. 😝” In all seriousness though, it’s been quite some time now, and you’re probably getting used to a new routine (that might not involve your pre-COVID studios). If that’s the case, we understand—and your studios do, too. One way you can support the studios you love is simply keeping them in your thoughts and hearts. Remember the community you were once a part of there, try to stay connected through social media and live stream classes, and let them know you haven’t forgotten about them and you hope to come back in as soon as you feel safe.  


9. Remember: we’re all in this together 

The last thing that stood out in the responses from our Mindbody community was the need for us all to adhere to safety protocol. Specifically, wearing masks. Studio owners and staff aren't mandating masks maliciously or out of spite—they’re just trying to keep their spaces as safe as possible so they can protect all of us, slow the spread, and keep their doors open so we can all keep doing what we love. It’s temporary (we hope), and it’s really not that hard. So, please just roll with it—it will make your instructors’ and studio owners’ lives a whole lot easier (and safer). 


All-in-all, our studios need us. And there are so many different ways you can support them besides just going into the studio for a class. So, hop on a live stream, share on social, do all the things to let them know you haven’t forgotten about them—and you still care. 

Sara Lesher
Written by
Sara Lesher
Lifecycle Program Manager
About the author
Spoiled by the San Diego sunshine, Sara’s hobbies include beaching, hiking, concert-going, and brewery-hopping. A former English major, she naturally loves reading and writing… so if you have any book recommendations, let her know. And just between us: she’s committed to health and wellness but loves a good taco (shoutout TJ Tacos in Escondido).
what is wellness
Wellness
Published Wednesday Oct 06, 2021 by Denise Prichard

What is Wellness?

Expert Advice
Wellness

To say the last year and a half was tough would be an understatement. In fact, it will probably go down as one of the most difficult times for our modern generation. In one of the many social polls we conducted during the pandemic, some of you described this time as a sheer “dumpster fire” or “like stepping on a Lego.” And to be honest, I couldn’t agree more.

Luckily, we’ve been able to get back to some form of normalcy in our lives and wellness routines over the last several months. As vaccines became available to the public, wellness businesses welcomed fitness fanatics, haircut seekers, and massage lovers back to in-person wellness experiences. And thank goodness for that—my roots and horrible posture from working from my bed were both getting wildly out of control. This girl needed a good massage and cupping session stat.

If there’s one thing we learned from the pandemic, it’s that our wellness routines are as personal as they are important. During shelter-at-home, those routines looked a bit different. For many, it meant taking a new approach to the “typical” wellness services we count on—I’m looking at you DIY haircuts, at-home waxing sessions (ouch!), and virtual swerking classes.

Now that we can leave our humble abodes to take advantage of in-person experiences again, the word “wellness” has seemingly taken on a new meaning.

Recently, we conducted another one of our famous social polls to see what wellness means to you, our Mindbody community, now that we're slowly but surely getting back to our regularly scheduled programming. We also tapped some of our most influential Mindbody business owners about the ever-evolving wellness landscape.

Here’s what you all had to say.

Wellness is more important to you than ever

According to our annual Mindbody Wellness Index, 60% of Americans say they’re more focused on their health and wellness since COVID. Consumers are now realizing they need to take greater care of themselves to optimize and preserve their health. When we asked you on Instagram how important wellness is, a whopping 98% said it was more important than ever. When it comes to how you’re practicing wellness, though, the answers were all over the board. Many of you pointed to journaling, practicing breathwork, and daily workout routines (cycling and yoga topped the list) as being the activities that help you keep your chill throughout the week.

I’m also happy to report that over 50% said you tend to feel more blessed than stressed on a daily basis—which is more than likely a big improvement. Let’s be honest, a year ago I would’ve bet a billion dollars that 99.9% of us knew no other feeling than anxiety—am I right? But even with the stress in our lives dwindling, many of you are still experiencing burnout at the end of a long work week (guilty!). But instead of succumbing to a bottle of wine for relief (please, that was so 2020), you’re unwinding by going to your favorite workout classes—with hot yoga, barre, and Pilates as your faves.

What wellness means to the pros

Let’s be honest, we should credit the business owners in this space for helping us reignite our spark when it comes to our wellness routines, right? Thanks to them, we’ve been inspired to prioritize the activities that help us feel our best. In turn, we thought it’d be interesting to learn what wellness means to them—and how that definition has changed over the past eighteen months.

Here’s what they had to say.

“Wellness is living in balance—mind, body, spirit. Highs and lows. It all ebbs and flows and we can navigate it a bit better when we take time to move, breath and remember who we are, and how we are connected to this big, beautiful world.” - Jess Pierno, Founder, Owner, and Chief Inspiration Officer of Yoga Heights

“Wellness is a true balancing of the mental, physical, and spiritual. It has definitely evolved over the years for me—from something that I just thought was about exercising and eating a healthy diet—to also incorporating balancing and healing internally and spiritually.” - Stefanie Patterson, Owner, Indianapolis Salt Cave and Halotherapy Center

“My sense of wellness has evolved from staying healthy and motivated, mind/body/spirit... to being more gentle with myself, less demanding. Accepting my limitations, taking time for resting, and gaining real clarity about what's important. I care less about what people think of me—difficult as a performer and as a business owner with so many demands on me—and more about getting quiet and tapping into the divine source inside of me that helps me discern my next move. In this way, I know my motives are as pure as possible and I'm not getting distracted—not that I don't make mistakes! Those are necessary, that's how we learn!” - Johanna Krynytzky, Owner, Hip Expressions Belly Dance Studio

“My studio name reminds us that we are constantly evolving. The past 18 months have certainly shown us that! Wellness to me means doing your best on any given day to make sure that you are taking care of yourself as best you can. It leads to resilience. Diet, exercise, sleep, a sense of community, and some form of faith. It all matters. Setbacks happen all the time, and every day is a chance to start again. We strive to be 'cheerleaders' for our clients when we sense that things are coming out of balance in their lives. So many have been with us for 18 years and are friends—they are our community and we all watch out for each other.” - Mo Wolfe, Owner and Founder, Evolution Pilates

Putting wellness into action

I think we can all agree that there isn’t one true definition of wellness anymore. To some of us, it means getting that hot yoga sesh in daily, and to others, it means carving out time to treat ourselves to a massage or manicure. As long as you’re actively pursuing wellness—whatever that means to you—you're on the right track.

Our MO has always been about connecting the world to wellness—a term that's seen a lot of change lately. Whether you’re fully embracing the in-person experience or still delighted by the convenience of practicing at-home wellness, the Mindbody app makes it easy for you to book experiences that help you feel like YOU again.

denise prichard
Written by
Denise Prichard
Senior Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.