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Rachel Blumberg
Fitness
Published Thursday Jan 02, 2020 by Brittany Raine

Good Vibrations: How PLATEFIT’s Founder Rachael Blumberg Is Shaking Up the Fitness World (Literally) 

Fitness
Expert Advice
Motivation

Something is shaking up the fitness scene in the City of Angels—and trust us, it’s not your average sweat session. It’s a studio called PLATEFIT, and it’s our favorite futuristic fitness phenomenon.  

Backed by science (and loved by celebrities), PLATEFIT’s high intensity, vibrating boutique workout classes are the brainchild of founder and trainer to the stars, Rachael Blumberg. With her love for health, wellness, and sports, Rachael has made "vibration fitness” mainstream, thanks to the Power Plate—a medical-grade device that utilizes harmonic vibrations. Her strengthening, toning, and detoxifying 27-minute classes are not only making waves in the wellness industry but have enabled her to open five studios in the cutthroat LA fitness scene.  

So how did Rachael make science trendy and super sweat-worthy? We sat down with her to find out what powers her “vibe vision” on (and off) the Power Plate.  
 


What inspired you to blend science with whole-body wellness when starting PLATEFIT? 


What inspired me to blend science with fitness was this incredible medical device, the Power Plate that changed my body and health. I was personally seeing results in as little as six sessions. By using the Power Plate, I was sleeping better and felt healthier. I knew this was something very special, and I wanted to bring it to everyone.  
 
 


Platefit jumping

The Power Plate looks like a futuristic fitness device. What exactly is vibrating plate fitness – and can it really make a difference?  


The Power Plate can totally make a difference on your body... and mind. You’ll be stronger in every element of your being. Our Signature 27-minute PLATEFIT classes heal and elongate the body, detoxify the system, and help you vibrate higher (aka good vibes). Vibration training is more than physical fitness, it’s a way to better health. We utilize the science of vibration to wake up your cells, increase circulation, drain and detoxify the lymphatic system, reduce inflammation, and accelerate recovery time. The body’s response to vibration increases serotonin and HGH and reduces cortisol—leaving you feeling high and living more vibrantly. The science behind the machine is incredible. It forces muscle contractions 30-50 times a second. That’s over 900 contractions in 30 seconds! Not only are the classes taking place in a fun and encouraging environment, but the results are real.  
 


Currently, your studios are located in the greater-Los Angeles area – and we’ve read about a few famous people who swear by your workout. Can we expect any celebrity sightings at a PLATEFIT class?  


Yes, that is a possibility. You never know who you might see sweating it out on a Power Plate next to you! Right now, we have clients like Teddi Mellencamp Arroyave from The Real Housewives of Beverly Hills, who attends PLATEFIT classes frequently. 

 

Platefit med ball

 

Tell us more about PLATEFIT’s under-30-minute class model. 


It’s one word: effective. The classes are 27 minutes because the vibration accelerates muscle contractions—meaning you do more (and get more results) in a shorter period of time. Just think of it this way: a 30 second Power Plate plank is equal to a 2-minute plank on the ground. Phew!  

 

Do you have advice for a first-timer at PLATEFIT? And what’s the best class to begin with?  


Be ready for something totally different, but totally fun! A workout on a Power Plate will change the way you look (and feel) about fitness. If it’s your first time at PLATEFIT, our signature PLATEFIT – Vibration Training class is the way to start. Don’t forget your grip socks! The best advice that I can give is to expect a “weird/different” experience. Remember, you are working out on a vibrating platform. At PLATEFIT, we suggest three sessions to feel comfortable and really acclimate your body. After three sessions, people get hooked. The body’s response to vibration is addictive.   

 

How are we going to feel after class? We’re thinking sweaty and sore. Do you have any post-Power Plate recovery tips?  


You’re going to feel accomplished after class, and your muscles will be tired—but in the best way possible. Like any post-workout routine, hydration and recovery are key. Try taking a RecoveryFIT/Detox - Vibration Therapy recovery class. The therapeutic vibrations help to open your body and get you that deep stretch that you crave. You are going to feel incredible after and expect to sleep really well! 

Platefit stepping

 

What other types of exercises compliment a PLATEFTIT workout routine?  


All types! However, we recommend yoga for our clients to help with muscle recovery.

Now that we’ve officially kicked off a new year – and a new decade – do you have any words of wellness wisdom for those of us looking to begin (or stay inspired) on our wellness journey?  


My philosophy is straightforward and simple: stay consistent, be kind to yourself, and sweat! It does the body good! Also, don’t be afraid to ask for help.  

Finally, what’s your secret to success, finding balance – and keeping your well-being in check? 


My well-being stays in check through healthy eating, working out, meditation, and journaling. My mental focus is in gratitude as I believe it beats being negative, no matter where you are in your life and on your wellness journey.  
 

Brittany Raine MINDBODY
Written by
Brittany Raine
Consumer Content Program Manager
About the author
A free-spirited farmgirl from New York, Brittany traded her job as a journalist and newspaper editor for the San Diego sunshine. Brittany now leads the curation of all creative content. There are rumors she was Middle Earth's warrior elven queen in a past life.
what is wellness
Wellness
Published Wednesday Oct 06, 2021 by Denise Prichard

What is Wellness?

Expert Advice
Wellness

To say the last year and a half was tough would be an understatement. In fact, it will probably go down as one of the most difficult times for our modern generation. In one of the many social polls we conducted during the pandemic, some of you described this time as a sheer “dumpster fire” or “like stepping on a Lego.” And to be honest, I couldn’t agree more.

Luckily, we’ve been able to get back to some form of normalcy in our lives and wellness routines over the last several months. As vaccines became available to the public, wellness businesses welcomed fitness fanatics, haircut seekers, and massage lovers back to in-person wellness experiences. And thank goodness for that—my roots and horrible posture from working from my bed were both getting wildly out of control. This girl needed a good massage and cupping session stat.

If there’s one thing we learned from the pandemic, it’s that our wellness routines are as personal as they are important. During shelter-at-home, those routines looked a bit different. For many, it meant taking a new approach to the “typical” wellness services we count on—I’m looking at you DIY haircuts, at-home waxing sessions (ouch!), and virtual swerking classes.

Now that we can leave our humble abodes to take advantage of in-person experiences again, the word “wellness” has seemingly taken on a new meaning.

Recently, we conducted another one of our famous social polls to see what wellness means to you, our Mindbody community, now that we're slowly but surely getting back to our regularly scheduled programming. We also tapped some of our most influential Mindbody business owners about the ever-evolving wellness landscape.

Here’s what you all had to say.

Wellness is more important to you than ever

According to our annual Mindbody Wellness Index, 60% of Americans say they’re more focused on their health and wellness since COVID. Consumers are now realizing they need to take greater care of themselves to optimize and preserve their health. When we asked you on Instagram how important wellness is, a whopping 98% said it was more important than ever. When it comes to how you’re practicing wellness, though, the answers were all over the board. Many of you pointed to journaling, practicing breathwork, and daily workout routines (cycling and yoga topped the list) as being the activities that help you keep your chill throughout the week.

I’m also happy to report that over 50% said you tend to feel more blessed than stressed on a daily basis—which is more than likely a big improvement. Let’s be honest, a year ago I would’ve bet a billion dollars that 99.9% of us knew no other feeling than anxiety—am I right? But even with the stress in our lives dwindling, many of you are still experiencing burnout at the end of a long work week (guilty!). But instead of succumbing to a bottle of wine for relief (please, that was so 2020), you’re unwinding by going to your favorite workout classes—with hot yoga, barre, and Pilates as your faves.

What wellness means to the pros

Let’s be honest, we should credit the business owners in this space for helping us reignite our spark when it comes to our wellness routines, right? Thanks to them, we’ve been inspired to prioritize the activities that help us feel our best. In turn, we thought it’d be interesting to learn what wellness means to them—and how that definition has changed over the past eighteen months.

Here’s what they had to say.

“Wellness is living in balance—mind, body, spirit. Highs and lows. It all ebbs and flows and we can navigate it a bit better when we take time to move, breath and remember who we are, and how we are connected to this big, beautiful world.” - Jess Pierno, Founder, Owner, and Chief Inspiration Officer of Yoga Heights

“Wellness is a true balancing of the mental, physical, and spiritual. It has definitely evolved over the years for me—from something that I just thought was about exercising and eating a healthy diet—to also incorporating balancing and healing internally and spiritually.” - Stefanie Patterson, Owner, Indianapolis Salt Cave and Halotherapy Center

“My sense of wellness has evolved from staying healthy and motivated, mind/body/spirit... to being more gentle with myself, less demanding. Accepting my limitations, taking time for resting, and gaining real clarity about what's important. I care less about what people think of me—difficult as a performer and as a business owner with so many demands on me—and more about getting quiet and tapping into the divine source inside of me that helps me discern my next move. In this way, I know my motives are as pure as possible and I'm not getting distracted—not that I don't make mistakes! Those are necessary, that's how we learn!” - Johanna Krynytzky, Owner, Hip Expressions Belly Dance Studio

“My studio name reminds us that we are constantly evolving. The past 18 months have certainly shown us that! Wellness to me means doing your best on any given day to make sure that you are taking care of yourself as best you can. It leads to resilience. Diet, exercise, sleep, a sense of community, and some form of faith. It all matters. Setbacks happen all the time, and every day is a chance to start again. We strive to be 'cheerleaders' for our clients when we sense that things are coming out of balance in their lives. So many have been with us for 18 years and are friends—they are our community and we all watch out for each other.” - Mo Wolfe, Owner and Founder, Evolution Pilates

Putting wellness into action

I think we can all agree that there isn’t one true definition of wellness anymore. To some of us, it means getting that hot yoga sesh in daily, and to others, it means carving out time to treat ourselves to a massage or manicure. As long as you’re actively pursuing wellness—whatever that means to you—you're on the right track.

Our MO has always been about connecting the world to wellness—a term that's seen a lot of change lately. Whether you’re fully embracing the in-person experience or still delighted by the convenience of practicing at-home wellness, the Mindbody app makes it easy for you to book experiences that help you feel like YOU again.

denise prichard
Written by
Denise Prichard
Senior Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.