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Rachel Blumberg
Fitness
Published Thursday Jan 02, 2020 by Brittany Raine

Good Vibrations: How PLATEFIT’s Founder Rachael Blumberg Is Shaking Up the Fitness World (Literally) 

Fitness
Expert Advice
Motivation

Something is shaking up the fitness scene in the City of Angels—and trust us, it’s not your average sweat session. It’s a studio called PLATEFIT, and it’s our favorite futuristic fitness phenomenon.  

Backed by science (and loved by celebrities), PLATEFIT’s high intensity, vibrating boutique workout classes are the brainchild of founder and trainer to the stars, Rachael Blumberg. With her love for health, wellness, and sports, Rachael has made "vibration fitness” mainstream, thanks to the Power Plate—a medical-grade device that utilizes harmonic vibrations. Her strengthening, toning, and detoxifying 27-minute classes are not only making waves in the wellness industry but have enabled her to open five studios in the cutthroat LA fitness scene.  

So how did Rachael make science trendy and super sweat-worthy? We sat down with her to find out what powers her “vibe vision” on (and off) the Power Plate.  
 


What inspired you to blend science with whole-body wellness when starting PLATEFIT? 


What inspired me to blend science with fitness was this incredible medical device, the Power Plate that changed my body and health. I was personally seeing results in as little as six sessions. By using the Power Plate, I was sleeping better and felt healthier. I knew this was something very special, and I wanted to bring it to everyone.  
 
 


Platefit jumping

The Power Plate looks like a futuristic fitness device. What exactly is vibrating plate fitness – and can it really make a difference?  


The Power Plate can totally make a difference on your body... and mind. You’ll be stronger in every element of your being. Our Signature 27-minute PLATEFIT classes heal and elongate the body, detoxify the system, and help you vibrate higher (aka good vibes). Vibration training is more than physical fitness, it’s a way to better health. We utilize the science of vibration to wake up your cells, increase circulation, drain and detoxify the lymphatic system, reduce inflammation, and accelerate recovery time. The body’s response to vibration increases serotonin and HGH and reduces cortisol—leaving you feeling high and living more vibrantly. The science behind the machine is incredible. It forces muscle contractions 30-50 times a second. That’s over 900 contractions in 30 seconds! Not only are the classes taking place in a fun and encouraging environment, but the results are real.  
 


Currently, your studios are located in the greater-Los Angeles area – and we’ve read about a few famous people who swear by your workout. Can we expect any celebrity sightings at a PLATEFIT class?  


Yes, that is a possibility. You never know who you might see sweating it out on a Power Plate next to you! Right now, we have clients like Teddi Mellencamp Arroyave from The Real Housewives of Beverly Hills, who attends PLATEFIT classes frequently. 

 

Platefit med ball

 

Tell us more about PLATEFIT’s under-30-minute class model. 


It’s one word: effective. The classes are 27 minutes because the vibration accelerates muscle contractions—meaning you do more (and get more results) in a shorter period of time. Just think of it this way: a 30 second Power Plate plank is equal to a 2-minute plank on the ground. Phew!  

 

Do you have advice for a first-timer at PLATEFIT? And what’s the best class to begin with?  


Be ready for something totally different, but totally fun! A workout on a Power Plate will change the way you look (and feel) about fitness. If it’s your first time at PLATEFIT, our signature PLATEFIT – Vibration Training class is the way to start. Don’t forget your grip socks! The best advice that I can give is to expect a “weird/different” experience. Remember, you are working out on a vibrating platform. At PLATEFIT, we suggest three sessions to feel comfortable and really acclimate your body. After three sessions, people get hooked. The body’s response to vibration is addictive.   

 

How are we going to feel after class? We’re thinking sweaty and sore. Do you have any post-Power Plate recovery tips?  


You’re going to feel accomplished after class, and your muscles will be tired—but in the best way possible. Like any post-workout routine, hydration and recovery are key. Try taking a RecoveryFIT/Detox - Vibration Therapy recovery class. The therapeutic vibrations help to open your body and get you that deep stretch that you crave. You are going to feel incredible after and expect to sleep really well! 

Platefit stepping

 

What other types of exercises compliment a PLATEFTIT workout routine?  


All types! However, we recommend yoga for our clients to help with muscle recovery.

Now that we’ve officially kicked off a new year – and a new decade – do you have any words of wellness wisdom for those of us looking to begin (or stay inspired) on our wellness journey?  


My philosophy is straightforward and simple: stay consistent, be kind to yourself, and sweat! It does the body good! Also, don’t be afraid to ask for help.  

Finally, what’s your secret to success, finding balance – and keeping your well-being in check? 


My well-being stays in check through healthy eating, working out, meditation, and journaling. My mental focus is in gratitude as I believe it beats being negative, no matter where you are in your life and on your wellness journey.  
 

Brittany Raine MINDBODY
Written by
Brittany Raine
Consumer Content Program Manager
About the author
A free-spirited farmgirl from New York, Brittany traded her job as a journalist and newspaper editor for the San Diego sunshine. Brittany now leads the curation of all creative content. There are rumors she was Middle Earth's warrior elven queen in a past life.
black-owned beauty and wellness businesses
Beauty
Published Sunday Jan 30, 2022 by Denise Prichard

Black-owned Beauty and Wellness Businesses to Know

February is Black History Month—a celebration of the achievements and contributions of African Americans in society.  As the beauty and wellness industry becomes a more welcoming and inclusive space for all, we are taking this opportunity to continue to shine a light on the gap of inclusivity and diversity in our industry, and take action to promote, empower, and honor the Black community that shapes and grows wellness.  

While the beauty industry is making improvements—it's important to showcase and support Black businesses and the creatives in this space every day. To honor them, we're shouting out some of our favorite Black-owned beauty and wellness businesses to support. 

1. Beauty Bin 

Beauty Bin is a full-service day spa and dry bar located in Asheville, NC. With a focus on inclusivity for people of all backgrounds, genders, and races, their MO is to match the outer beauty of every client to their inner beauty. From eyelash extensions and hydrafacials to waxing and massage, Beauty Bin is a one-stop-shop for all the spa services.  
 

2. KIKA Stretch Studio  

The KIKA Method® is a gentle assisted stretching process that loosens up tight muscles freeing your body from pain and stress. By practicing this method, clients can experience decreased muscle tension, increased energy, enhanced flexibility, a substantial reduction in stress, improved posture and relaxation, and increased mental clarity. While its headquarters is located in Las Vegas, NV, they have multiple locations sprinkled throughout the US, including Atlanta, New York City, and Dallas—just to name a few.

3. Kimberly Coleman Salon 

At Kimberly Coleman Salon, their philosophy begins with promoting healthy tresses, elegant sets, unique accouterments, perfect pampering of hands and feet, and precision cuts. Known for working with models and celebrities, they fully appreciate and celebrate the diversity of their clientele which also includes super moms and warrior dads. 

4. Pressed Roots 

Pressed Roots was developed with the simple concept in mind—that everyone deserves access to easy, and quality hair care. What started as a single pop-up shop in Boston, grew to a multi-city pop-up tour, and is now slated to be the largest national hair salon franchise specializing in the care and styling of highly textured hair, they launched their first flagship location in Dallas, TX.  

5. SW3AT  

Jersey City resident, Alyza Brevard-Rodriguez started SW3AT. The company began as a fitness apparel line in 2015 but evolved into a sanctuary catered to health and wellness now known as SW3AT Sauna Studio—the first infrared sauna studio in Jersey City. The healing power of infrared heat therapy is a phenomenal option for holistic health proven to strengthen the immune system and provide relief from joint stiffness and muscle pain. It is also supportive of any fitness program as it aids in weight loss (you can torch up to 900 calories in a 45-minute session) while also detoxifying your body from some of the most harmful toxins. 

6. The TEN Nail Bar 

Kelli Coleman and Anika Jackson opened The TEN Nail Bar in Detroit to address a void in their city. They saw a need for a quality, modern nail bar that could also serve as a fun social space for Detroit’s residents and professionals. They designed the TEN to provide their clients with a #Perfect10 experience—where you can relax, enjoy music, a drink, your friends, a clean and precise manicure, and a much-needed break from all your hectic days. 

7. Bettye O Day Spa 

Located in the beautiful downtown Hyde Park Chicago area, Bettye O Day Spa specializes in first-class treatments. They aim to nurture and relax each of their clients with individualized and innovative therapeutic techniques. From body wraps and massages to facials and hydrotherapy, this day spa promises to be a safe place for healing to occur.  

Looking for more businesses to support? ClassPass has also created a list of Black-owned business to check out all year-round. While both of these lists are a great start to get you familiar with many of the Black-owned businesses either in your neighborhood or around the globe, we have only scratched the surface. We'd love to keep these lists growing.If you have any businesses you'd like to see on this list, click here to submit a Black-owned business we should be highlighting as well! 

denise prichard
Written by
Denise Prichard
Senior Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.