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fitness in the rent category
Fitness
Published Tuesday Aug 11, 2020 by Sara Lesher

Investing in Yourself: Fitness Memberships and Wellness Through COVID-19

Fitness
COVID-19

If you’re reading this article, it’s likely that health and wellness are a crucial priority in your day-to-day life. In recent years, and especially recent months due to the COVID-19 pandemic, the world’s perspective on wellness has shifted, and we’ve begun to enter a new wave. While people used to work out with an emphasis on losing weight and perfecting their body image, Mindbody’s 2020 Wellness Index found that the top motivator for people who work out five or more times a week is to live a long and healthy life. 

With the rise of boutique studios and group fitness classes (and now virtual!), came a greater emphasis on community and accountability, all contributing to the new perspective on health and wellness as an investment, rather than a purchase.  

What do I mean by that? 

Well first, the 2020 Wellness Index showed that 22% of millennials spend over $51/month on fitness. And according to our recent consumer survey, that number isn’t going anywhere. 81.4% said that once they begin attending fitness studios again, they anticipate their spending to either stay the same or increase, with reasons like planning to attend classes more often, wanting to support their studios, and hoping to add new memberships in the future. 

Rather than purchasing one fitness class every now and then, it’s clear that people see the value in committing to a routine and making wellness a priority in their lives.  

After we discovered this, we wanted to take it one step further. So, we put out an Instagram poll to our followers, asking them about their priorities when it comes to wellness. 

Here’s what we found... 


stats



A lot of you are willing to cut out alcohol... 

 

cutting out alcohol

Some of you don’t care too much about TV... 

 

cutting out cable

A few of you might be a little impractical... 

rent and gas

And the most common answers by far were... 

 

eating out delivery takeout


And... 

 

shopping amazon clothes
 

Well, there you have it. It’s pretty awesome to see that in a time like this, most of us would prioritize wellness over anything else when it comes down to it, and most of us are willing to make some cuts in order to keep our favorite fitness, wellness, or beauty services. If there’s one good thing that comes out of this pandemic, it’s that we’ve realized (even more) just how much self-care can contribute to a healthy, happy life. 

Not quite sold? Explore wellness on Mindbody and decide for yourself!

 

MINDBODY APP CONSUMER SURVEY. MAY 2020.
Sara Lesher
Written by
Sara Lesher
Lifecycle Program Manager
About the author
Spoiled by the San Diego sunshine, Sara’s hobbies include beaching, hiking, concert-going, and brewery-hopping. A former English major, she naturally loves reading and writing… so if you have any book recommendations, let her know. And just between us: she’s committed to health and wellness but loves a good taco (shoutout TJ Tacos in Escondido).
breast cancer awareness month
Fitness
Published Tuesday Sep 27, 2022 by Bree Lewis

October is Breast Cancer Awareness Month—Here’s How You Can Make a Difference

Approximately 12,000 women aged 40 or younger are diagnosed with breast cancer every year*. Fortunately, there are preventative steps that we can take to help protect ourselves and each other—one of the best ones being exercise. That’s right. Not only does exercise help us release endorphins, but just 30 minutes of exercise three to four times per week can help decrease a person’s risk of developing breast cancer by 30–50%*.

This is hope in a statistic. Just by adopting a more healthy, active lifestyle, we could prevent the risk of developing breast cancer, while also inspiring others to reduce their risk as well. Keep A Breast Foundation has made doing just this their mission through their annual fundraising campaign, Fit 4 Prevention.

Every October, studios from all over the globe participate by raising money through donation-based workout classes for the Keep A Breast Foundation (KAB). They have created a national movement dedicated to educating others about breast cancer prevention through fitness and wellness—something Mindbody is extremely passionate about. Participating in your favorite activities, all while supporting, preventing, and spreading awareness about breast cancer awareness? Let’s get moving.

Encourage your favorite studio to sign up for the event

If you want to take a donation-based class at your favorite studio, encourage your favorite studios to sign up to bring your community closer together in a meaningful way. Registering is quick and easy. If you think your local studio may be interested in participating, have them check out KAB’s help page—where they can learn how to register for a donation-based class during the month of October. KAB even has a social media kit available to fitness studios to help them promote their donation-based classes.  

Other ways to help

Can’t find a local studio to take a donation-based class near you? Don’t worry, you can still give your support by donating directly to KAB’s website. Luckily, any time that you are moving your body and spreading the word—you’re doing your part in spreading awareness on how to help prevent breast cancer. That is beyond amazing.

This October, we hope you’ll join us in our plight to support the KAB Foundation and its mission to help prevent breast cancer through cultivating a healthier, more active lifestyle. Through movement, health, and wellness—we can reach great heights, together.

To learn more about the KAB Foundation and its mission and how you can get involved further, visit their website.

* National Cancer Institute

bree lewis headshot
Written by
Bree Lewis
Marketing Content Associate
About the author
Born and raised in a small mountain town just south of Yosemite National Park, Bree is an avid lover of health, wellness, and connecting to the outside world around us. As a Cal Poly English major alumn, she has a knack for books, writing, and all things words. In her free time, she enjoys being outside, drinking craft beers, and keeping life jazzy!