Mindbody

Download the app

The MINDBODY app

Fitness memberships, workout classes, wellness services, beauty appointments and more.

Install
fitness in the rent category
Fitness
Published Tuesday Aug 11, 2020 by Sara Lesher

Investing in Yourself: Fitness Memberships and Wellness Through COVID-19

Fitness
COVID-19

If you’re reading this article, it’s likely that health and wellness are a crucial priority in your day-to-day life. In recent years, and especially recent months due to the COVID-19 pandemic, the world’s perspective on wellness has shifted, and we’ve begun to enter a new wave. While people used to work out with an emphasis on losing weight and perfecting their body image, Mindbody’s 2020 Wellness Index found that the top motivator for people who work out five or more times a week is to live a long and healthy life. 

With the rise of boutique studios and group fitness classes (and now virtual!), came a greater emphasis on community and accountability, all contributing to the new perspective on health and wellness as an investment, rather than a purchase.  

What do I mean by that? 

Well first, the 2020 Wellness Index showed that 22% of millennials spend over $51/month on fitness. And according to our recent consumer survey, that number isn’t going anywhere. 81.4% said that once they begin attending fitness studios again, they anticipate their spending to either stay the same or increase, with reasons like planning to attend classes more often, wanting to support their studios, and hoping to add new memberships in the future. 

Rather than purchasing one fitness class every now and then, it’s clear that people see the value in committing to a routine and making wellness a priority in their lives.  

After we discovered this, we wanted to take it one step further. So, we put out an Instagram poll to our followers, asking them about their priorities when it comes to wellness. 

Here’s what we found... 


stats



A lot of you are willing to cut out alcohol... 

 

cutting out alcohol

Some of you don’t care too much about TV... 

 

cutting out cable

A few of you might be a little impractical... 

rent and gas

And the most common answers by far were... 

 

eating out delivery takeout


And... 

 

shopping amazon clothes
 

Well, there you have it. It’s pretty awesome to see that in a time like this, most of us would prioritize wellness over anything else when it comes down to it, and most of us are willing to make some cuts in order to keep our favorite fitness, wellness, or beauty services. If there’s one good thing that comes out of this pandemic, it’s that we’ve realized (even more) just how much self-care can contribute to a healthy, happy life. 

Not quite sold? Explore wellness on Mindbody and decide for yourself!

 

MINDBODY APP CONSUMER SURVEY. MAY 2020.
Sara Lesher
Written by
Sara Lesher
Lifecycle Program Manager
About the author
Spoiled by the San Diego sunshine, Sara’s hobbies include beaching, hiking, concert-going, and brewery-hopping. A former English major, she naturally loves reading and writing… so if you have any book recommendations, let her know. And just between us: she’s committed to health and wellness but loves a good taco (shoutout TJ Tacos in Escondido).
what is wellness
Wellness
Published Wednesday Oct 06, 2021 by Denise Prichard

What is Wellness?

Expert Advice
Wellness

To say the last year and a half was tough would be an understatement. In fact, it will probably go down as one of the most difficult times for our modern generation. In one of the many social polls we conducted during the pandemic, some of you described this time as a sheer “dumpster fire” or “like stepping on a Lego.” And to be honest, I couldn’t agree more.

Luckily, we’ve been able to get back to some form of normalcy in our lives and wellness routines over the last several months. As vaccines became available to the public, wellness businesses welcomed fitness fanatics, haircut seekers, and massage lovers back to in-person wellness experiences. And thank goodness for that—my roots and horrible posture from working from my bed were both getting wildly out of control. This girl needed a good massage and cupping session stat.

If there’s one thing we learned from the pandemic, it’s that our wellness routines are as personal as they are important. During shelter-at-home, those routines looked a bit different. For many, it meant taking a new approach to the “typical” wellness services we count on—I’m looking at you DIY haircuts, at-home waxing sessions (ouch!), and virtual swerking classes.

Now that we can leave our humble abodes to take advantage of in-person experiences again, the word “wellness” has seemingly taken on a new meaning.

Recently, we conducted another one of our famous social polls to see what wellness means to you, our Mindbody community, now that we're slowly but surely getting back to our regularly scheduled programming. We also tapped some of our most influential Mindbody business owners about the ever-evolving wellness landscape.

Here’s what you all had to say.

Wellness is more important to you than ever

According to our annual Mindbody Wellness Index, 60% of Americans say they’re more focused on their health and wellness since COVID. Consumers are now realizing they need to take greater care of themselves to optimize and preserve their health. When we asked you on Instagram how important wellness is, a whopping 98% said it was more important than ever. When it comes to how you’re practicing wellness, though, the answers were all over the board. Many of you pointed to journaling, practicing breathwork, and daily workout routines (cycling and yoga topped the list) as being the activities that help you keep your chill throughout the week.

I’m also happy to report that over 50% said you tend to feel more blessed than stressed on a daily basis—which is more than likely a big improvement. Let’s be honest, a year ago I would’ve bet a billion dollars that 99.9% of us knew no other feeling than anxiety—am I right? But even with the stress in our lives dwindling, many of you are still experiencing burnout at the end of a long work week (guilty!). But instead of succumbing to a bottle of wine for relief (please, that was so 2020), you’re unwinding by going to your favorite workout classes—with hot yoga, barre, and Pilates as your faves.

What wellness means to the pros

Let’s be honest, we should credit the business owners in this space for helping us reignite our spark when it comes to our wellness routines, right? Thanks to them, we’ve been inspired to prioritize the activities that help us feel our best. In turn, we thought it’d be interesting to learn what wellness means to them—and how that definition has changed over the past eighteen months.

Here’s what they had to say.

“Wellness is living in balance—mind, body, spirit. Highs and lows. It all ebbs and flows and we can navigate it a bit better when we take time to move, breath and remember who we are, and how we are connected to this big, beautiful world.” - Jess Pierno, Founder, Owner, and Chief Inspiration Officer of Yoga Heights

“Wellness is a true balancing of the mental, physical, and spiritual. It has definitely evolved over the years for me—from something that I just thought was about exercising and eating a healthy diet—to also incorporating balancing and healing internally and spiritually.” - Stefanie Patterson, Owner, Indianapolis Salt Cave and Halotherapy Center

“My sense of wellness has evolved from staying healthy and motivated, mind/body/spirit... to being more gentle with myself, less demanding. Accepting my limitations, taking time for resting, and gaining real clarity about what's important. I care less about what people think of me—difficult as a performer and as a business owner with so many demands on me—and more about getting quiet and tapping into the divine source inside of me that helps me discern my next move. In this way, I know my motives are as pure as possible and I'm not getting distracted—not that I don't make mistakes! Those are necessary, that's how we learn!” - Johanna Krynytzky, Owner, Hip Expressions Belly Dance Studio

“My studio name reminds us that we are constantly evolving. The past 18 months have certainly shown us that! Wellness to me means doing your best on any given day to make sure that you are taking care of yourself as best you can. It leads to resilience. Diet, exercise, sleep, a sense of community, and some form of faith. It all matters. Setbacks happen all the time, and every day is a chance to start again. We strive to be 'cheerleaders' for our clients when we sense that things are coming out of balance in their lives. So many have been with us for 18 years and are friends—they are our community and we all watch out for each other.” - Mo Wolfe, Owner and Founder, Evolution Pilates

Putting wellness into action

I think we can all agree that there isn’t one true definition of wellness anymore. To some of us, it means getting that hot yoga sesh in daily, and to others, it means carving out time to treat ourselves to a massage or manicure. As long as you’re actively pursuing wellness—whatever that means to you—you're on the right track.

Our MO has always been about connecting the world to wellness—a term that's seen a lot of change lately. Whether you’re fully embracing the in-person experience or still delighted by the convenience of practicing at-home wellness, the Mindbody app makes it easy for you to book experiences that help you feel like YOU again.

denise prichard
Written by
Denise Prichard
Senior Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.