
Investing in Yourself: Fitness Memberships and Wellness Through COVID-19
If you’re reading this article, it’s likely that health and wellness are a crucial priority in your day-to-day life. In recent years, and especially recent months due to the COVID-19 pandemic, the world’s perspective on wellness has shifted, and we’ve begun to enter a new wave. While people used to work out with an emphasis on losing weight and perfecting their body image, Mindbody’s 2020 Wellness Index found that the top motivator for people who work out five or more times a week is to live a long and healthy life.
With the rise of boutique studios and group fitness classes (and now virtual!), came a greater emphasis on community and accountability, all contributing to the new perspective on health and wellness as an investment, rather than a purchase.
What do I mean by that?
Well first, the 2020 Wellness Index showed that 22% of millennials spend over $51/month on fitness. And according to our recent consumer survey, that number isn’t going anywhere. 81.4% said that once they begin attending fitness studios again, they anticipate their spending to either stay the same or increase, with reasons like planning to attend classes more often, wanting to support their studios, and hoping to add new memberships in the future.
Rather than purchasing one fitness class every now and then, it’s clear that people see the value in committing to a routine and making wellness a priority in their lives.
After we discovered this, we wanted to take it one step further. So, we put out an Instagram poll to our followers, asking them about their priorities when it comes to wellness.
Here’s what we found...
A lot of you are willing to cut out alcohol...
Some of you don’t care too much about TV...
A few of you might be a little impractical...
And the most common answers by far were...
And...
Well, there you have it. It’s pretty awesome to see that in a time like this, most of us would prioritize wellness over anything else when it comes down to it, and most of us are willing to make some cuts in order to keep our favorite fitness, wellness, or beauty services. If there’s one good thing that comes out of this pandemic, it’s that we’ve realized (even more) just how much self-care can contribute to a healthy, happy life.
Not quite sold? Explore wellness on Mindbody and decide for yourself!