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Virtual Yoga Class
Fitness
Published Monday Mar 30, 2020 by Mindbody Team

A Lesson in Connection: This is Twist Yoga in Lake Oswego, Oregon

Yoga
Fitness
Virtual Classes

2020 may not be going at all how we may have expected, we are all finding ways to adapt and move forward.

Fortunately, we live in a digital age where we can remain connected and maintain our well-being online. The silver lining is, even though we can't actually visit our favorite studios right now, we can access them virtually from the comfort (and safety) of our living rooms! Not only that, but with so many studios offering virtual classes, we can venture out and expose ourselves to ones in different cities we typically would never be able to try! 

We’re here to bring you the inside scoop on some *awesome* studios you might like to try (because there's just so damn many!). So, meet Twist Yoga. We (virtually) sat down with Jennifer Pahl, owner of Twist Yoga in Lake Oswego, Oregon, to find out more about her studio, what sets it apart, and how it’s handling the shift from normalcy right now. 
 

Jen Twist Yoga Headshot

Starting at the top, give us an overview of your business! 

Our “How” – Founded in 2013 around the belief that connection fuels happiness, Twist Yoga is a locally-owned yoga studio deeply rooted in community­—a true hub of happiness. In addition to many different styles of yoga and fitness classes, we also offer Yoga Alliance certified teacher training, private lessons, online classes, and workplace wellness solutions.  
 
Our "Why" – At Twist Yoga, connection is at the heart of everything we do. Whether it’s connecting mind to body, breath to movement, or individuals to their community, our mission is to fuel happiness through connection. 
 
We aim for each and every person who visits our studio to walk out feeling lighter, stronger and more connected with themselves and the world around them. 


What sets Twist Yoga apart from other studios?  

We are a true HUB of happiness. Connecting our community to each other and to the best teachers in town, we fuel happiness like no other! We are a small business with one location, locally invested and owned since day one.  
 

Virtual Yoga Side Arm


What makes your business a unique virtual destination?  

We are so fortunate that we launched Twist Yoga Online in 2017. We have over 125 recorded classes that we have had up and running and serving our clients since before the pandemic. Therefore, our students were already experienced with our online classes. Our teachers, as well, were practiced and equipped. Now, we offer two live classes per day streamed via Twist Yoga Online, too. We also had a payment system set up, so we can charge for the online classes and pay our teachers! 


How should someone prepare to take a Twist Yoga virtual class?  What's the most popular one?

Create a little space for yourself, roll out a mat if you have one, and get ready to breathe and move and smile. Our most popular virtual classes are grounding flows.  


What’s the ideal in-home setup and most popular virtual class?  

There isn't one! Pets, kids, limited space... nothing is ideal. If you can carve out a small space, do it. 
Maybe light a candle, play some music, spray some essential oils, or not! Maybe you are still in your pajamas, just ate another cookie, and haven't showered in days. That's ideal, too. Or, maybe you just watch a class and sit there. We want our students to do what is right in that minute. Maybe tomorrow you put on yoga pants and roll out a mat and lay there in savasana for an hour. Awesome!


How do you want people to feel before, during, and after class? 

I'd love them to start class feeling great. But I know in these uncertain times, many feel anxious. 
 
While taking class, they will keep connection, be more grounded, open, and balanced. They will feel a little glimpse of life BC and at the studio. 
 
When they finish, I’d like them to feel compassion for themselves and others. A sense of grounding and peace and accomplishment. Alive. Our goal is to get the body and the mind in the same space at the same time. I want them to feel like THEY CAN DO IT and THEY WILL BE OK. 

 

Twist Yoga Virtual Savasana


How are you attracting people to your classes online and what sets them apart?  

We are offering 3 weeks free if you subscribe by 3/31! Since we have so many recorded and are doing live classes, we really have an edge there compared to people who are just entering the space. 

We also offer 2 months FREE to all first responders, health care workers, and teachers, and we have A LOT of people all over the world taking advantage of this! We also offer our members with class cards to use one punch from their class card to get one month of unlimited online classes. 


During this time of uncertainty, when a community really needs to band together, what is your wellness philosophy? Both personal and across your business?  

Always, always stick to our Core Values to survive and THRIVE!!! 

- Show Respect 
- Inspire Connection 
- Fuel Happiness 
- Be Curiously Authentic 
- Always Be the Student  


How have you been personally practicing wellness during this time? 

Not as much as I should. I am struggling with my home practice because I am so close to it all. 
When I am practicing, I deeply mourn my students and teachers. It’s very emotional right now. I have found that I need more high impact (our Shred Class) so I can get out of my mind for a minute. 


How are you living this out during “stay-at-home" mandates, social distancing, and beyond?  

Lots and lots of virtual meetings, happy hours and games. We have calls with our teachers and staff and are dedicated to staying connected. Personally, I am trying to keep a little normalcy by going into the studio each day to work by myself. It's nice to be in the space and keep the positive energy alive. 

Twist Yoga Iphone

What should Twist Yoga members know about their membership during this time?  

We have personally contacted every one of our monthly and yearly members to let them know what we are doing for them and how they can stay connected. We will add on as much time as needed for our students who were in their intro month when we had to close. All class card expirations will be extended until June 30, 2021. We are committed to their health and wellness, and we will get through this together and open our doors again and be stronger than ever! 


How can consumers support your business during this time?  

YES! They can leave us reviews on Google, Yelp and MB. They can buy mats and other retail at 25% off! They can subscribe to Twist Yoga Online - just $18.99 a month. 


Anything else you’d like to add about the current state of the wellness industry, where we’re headed, our communities, etc.?  

Mindbody ONE is my saving grace in these times. The community created there for business owners is unparalleled and will be one of the main reasons that wellness businesses can and will make it through to the other side. 

 

If you'd like to find more virtual classes to try, browse our inventory on Mindbody, and explore the world of wellness from wherever you are. 

Want to get the word out about your studio's virtual offerings and how the Mindbody Community can support you? Answer our short survey, and we'll be in touch!

Mindbody team logo
Written by
Mindbody Team
Editors & Educators
About the author
We're here to provide you with the latest and greatest, tried and true wellness experiences and advice to help you live life to the fullest. From nourishing recipes and travel tips to finding the perfect sweat routine or wellness regimen—we cover it all. And if we haven't yet, it's definitely on the way.
black-owned beauty and wellness businesses
Beauty
Published Sunday Jan 30, 2022 by Denise Prichard

Black-owned Beauty and Wellness Businesses to Know

February is Black History Month—a celebration of the achievements and contributions of African Americans in society.  As the beauty and wellness industry becomes a more welcoming and inclusive space for all, we are taking this opportunity to continue to shine a light on the gap of inclusivity and diversity in our industry, and take action to promote, empower, and honor the Black community that shapes and grows wellness.  

While the beauty industry is making improvements—it's important to showcase and support Black businesses and the creatives in this space every day. To honor them, we're shouting out some of our favorite Black-owned beauty and wellness businesses to support. 

1. Beauty Bin 

Beauty Bin is a full-service day spa and dry bar located in Asheville, NC. With a focus on inclusivity for people of all backgrounds, genders, and races, their MO is to match the outer beauty of every client to their inner beauty. From eyelash extensions and hydrafacials to waxing and massage, Beauty Bin is a one-stop-shop for all the spa services.  
 

2. KIKA Stretch Studio  

The KIKA Method® is a gentle assisted stretching process that loosens up tight muscles freeing your body from pain and stress. By practicing this method, clients can experience decreased muscle tension, increased energy, enhanced flexibility, a substantial reduction in stress, improved posture and relaxation, and increased mental clarity. While its headquarters is located in Las Vegas, NV, they have multiple locations sprinkled throughout the US, including Atlanta, New York City, and Dallas—just to name a few.

3. Kimberly Coleman Salon 

At Kimberly Coleman Salon, their philosophy begins with promoting healthy tresses, elegant sets, unique accouterments, perfect pampering of hands and feet, and precision cuts. Known for working with models and celebrities, they fully appreciate and celebrate the diversity of their clientele which also includes super moms and warrior dads. 

4. Pressed Roots 

Pressed Roots was developed with the simple concept in mind—that everyone deserves access to easy, and quality hair care. What started as a single pop-up shop in Boston, grew to a multi-city pop-up tour, and is now slated to be the largest national hair salon franchise specializing in the care and styling of highly textured hair, they launched their first flagship location in Dallas, TX.  

5. SW3AT  

Jersey City resident, Alyza Brevard-Rodriguez started SW3AT. The company began as a fitness apparel line in 2015 but evolved into a sanctuary catered to health and wellness now known as SW3AT Sauna Studio—the first infrared sauna studio in Jersey City. The healing power of infrared heat therapy is a phenomenal option for holistic health proven to strengthen the immune system and provide relief from joint stiffness and muscle pain. It is also supportive of any fitness program as it aids in weight loss (you can torch up to 900 calories in a 45-minute session) while also detoxifying your body from some of the most harmful toxins. 

6. The TEN Nail Bar 

Kelli Coleman and Anika Jackson opened The TEN Nail Bar in Detroit to address a void in their city. They saw a need for a quality, modern nail bar that could also serve as a fun social space for Detroit’s residents and professionals. They designed the TEN to provide their clients with a #Perfect10 experience—where you can relax, enjoy music, a drink, your friends, a clean and precise manicure, and a much-needed break from all your hectic days. 

7. Bettye O Day Spa 

Located in the beautiful downtown Hyde Park Chicago area, Bettye O Day Spa specializes in first-class treatments. They aim to nurture and relax each of their clients with individualized and innovative therapeutic techniques. From body wraps and massages to facials and hydrotherapy, this day spa promises to be a safe place for healing to occur.  

Looking for more businesses to support? ClassPass has also created a list of Black-owned business to check out all year-round. While both of these lists are a great start to get you familiar with many of the Black-owned businesses either in your neighborhood or around the globe, we have only scratched the surface. We'd love to keep these lists growing.If you have any businesses you'd like to see on this list, click here to submit a Black-owned business we should be highlighting as well! 

denise prichard
Written by
Denise Prichard
Senior Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.