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The coronavirus outbreak has forced many fitness studios and gyms to temporarily close their doors. This situation is unfortunate of course for the business, but also for the member community who is still in need of physical activity (especially in our increasingly cooped-up, “shelter-at-home” world). To deal with this troubling situation, many studios and members have arrived at a mutually beneficial arrangement: equipment rentals.
The essence of this idea is actually fairly straightforward: if a studio can’t offer the use of their facilities right now, why not rent out some of their equipment to their clients who are stuck at home? With many retail stores also closing up shop, it’s becoming more and more difficult to find places that sell anything but essentials. For many fitness junkies, renting equipment may be the only option to get their fix for the foreseeable future.
Fitness studios have a couple of options when it comes to loaning out their equipment. They can either charge for the rentals, which keeps things fairly clean and transactional. This provides gyms with a much-needed influx of capital, and customers a no-strings-attached source of workout gear. Studios can also include free equipment rentals as a perk of clients maintaining an active membership with them, which rewards members for their loyalty and maintains a healthy client base for the studio’s longer-term future.
If you’re a member at a gym or studio that offers live-stream workouts, imagine how much more effective and enjoyable that at-home workout would be using the same equipment you’ve grown to know and love during your regular group workouts. Plus, renting equipment could add some much-needed motivation to actually join the streaming workouts and stay active: if you’re going to pay for the equipment (or at the very least go pick it up or have someone deliver it to you) you’re less likely to look at it sitting there and think, “Nah…”
At CrossFit Inferno, Bill Grundler sent out an email to his clients letting them know about the option to rent. He shared what they could rent and how they could supplement: “The checked-out equipment will start with a KB or DB, a band, and a PVC pipe if you need it. Ideally, I would like you to have a heavy object and a light object. I think we can get the light objects around the house, or if you have some small dumbbells at home those would work great.” In his message, Grundler promises that the situation is temporary, but also promises the same hard-core workout his clients have come to expect at his box.
Rentals don’t have to be limited to weights, either. Equipment rental is also a great option for indoor cycling studios and fanatics, making participation in live-streamed spinning classes not just possible, but fun. After days of forced isolation, nothing will feel better than hopping back on the bike with a bunch of familiar faces.
If you’re keen to get started, find out if your gym or studio is offering equipment rentals. They may have posted about it on social media or sent an email to their members. But if not, drop them a line to inquire. Maybe it hasn’t even occurred to them, and your suggestion could become a boon to both the business and other members there. Many studios are even offering delivery and pick-up of the equipment, which definitely sweetens the deal.
Of course, nothing compares to being with your fellow members and trainers at your studio or gym in-person. But for the time being, rentals like this can help you stay connected to your wellness community, at a time when both wellness and community can feel in short supply.
Remember, we are getting through this together, and together we will emerge stronger. To show your local studios support during this time, please visit them on Mindbody.io or in the Mindbody app and find your favorite classes or one you've always wanted to try. Also, tag them on social media, along with @Mindbody, and we will support in any way we can.
To put it bluntly—2020 was a real bummer. When we entered the year, we all had that “20/20 vision” mindset of making the year one of travel, joy, discovering new hobbies, and conquering our fitness goals. But come March, that vision became a blurry mess of sheltering-in-place and being forced to throw our normal routines and our aspirations out the window.
Who would have thought that something like getting a haircut would be off-limits? Or that those monthly massages wouldn’t be around to help us unwind? 2020 forced us to get creative, and you blew us away with your stick-to-itiveness.
We recently polled you on Instagram to see which beauty and wellness services you missed the most and how you’ve re-vamped your self-care routines to stay sane during this train wreck of a year. And I must say, as I read your responses in my sweats, rocking the messiest top knot of all time, I definitely felt like I need to take it up a notch when it comes to getting ready for the workday.
Seriously—an alarming number of you have been on point when it comes to sticking to your daily morning routines and actually wearing work clothes while on Zoom calls. Kudos to you!
Curious to see what the takeaways were from our Instagram poll? Keep reading.
According to your responses, you're all sick of your exposed roots and split ends equally, with 51% of you preferring to get a haircut and 49% opting for hair color. The numbers were also pretty close when it came to your nails—with 52% of you opting for a manicure over a pedicure. Due to the pandemic, the state of the beauty industry has been on a rollercoaster of openings and closings—and they need our help and support now more than ever. If you happen to live in an area where you’re able to enjoy beauty services, make sure you show your stylist or nail artist a little bit of extra love when tipping them.
Anybody who knows me will tell you the thing I miss the most is getting a monthly massage—and 71% of you seem to agree. With most of us working from our beds or hunched over our laptops on our couches, our posture (if not our comfort) has taken a serious hit. While most of us either live in an area where massages are off-limits or we just don’t feel safe going in for one quite yet, there are some touchless spa treatments you're ready to try.
Call it wishful thinking, but I was fully expecting most of you to say, “Zoom camera off” as your go-to beauty tip—but I guess that’s just me. Instead, you've all been pretty consistent with your morning routines—working out, showering, and dressing like you're actually going into an office. Some of you are even going the extra mile and putting on a red lip and some earrings. I’m taking notes.
And even though this year’s challenges put a damper on our normal routines, it's inspired us to get creative with our skincare regimen. Some of you have added new serums and masks to your skincare arsenal, while others have tried out at-home facials for that quarantine glow. By far, one of the most popular answers was the incorporation of Gua Sha to help detoxify, brighten, and tighten your skin.
This year was one for the books. But I think it made us realize there is always wellness—and that taking care of ourselves is crucial. If you're in an area where in-house beauty services are an option, book that appointment (if you feel safe to do so). If your only option right now is to stay at home, keep carrying on with your feel-good, at-home routines.
If you're curious to see what some other wellness trends you should take note of in 2021, check out this blog.