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The coronavirus outbreak has forced many fitness studios and gyms to temporarily close their doors. This situation is unfortunate of course for the business, but also for the member community who is still in need of physical activity (especially in our increasingly cooped-up, “shelter-at-home” world). To deal with this troubling situation, many studios and members have arrived at a mutually beneficial arrangement: equipment rentals.
The essence of this idea is actually fairly straightforward: if a studio can’t offer the use of their facilities right now, why not rent out some of their equipment to their clients who are stuck at home? With many retail stores also closing up shop, it’s becoming more and more difficult to find places that sell anything but essentials. For many fitness junkies, renting equipment may be the only option to get their fix for the foreseeable future.
Fitness studios have a couple of options when it comes to loaning out their equipment. They can either charge for the rentals, which keeps things fairly clean and transactional. This provides gyms with a much-needed influx of capital, and customers a no-strings-attached source of workout gear. Studios can also include free equipment rentals as a perk of clients maintaining an active membership with them, which rewards members for their loyalty and maintains a healthy client base for the studio’s longer-term future.
If you’re a member at a gym or studio that offers live-stream workouts, imagine how much more effective and enjoyable that at-home workout would be using the same equipment you’ve grown to know and love during your regular group workouts. Plus, renting equipment could add some much-needed motivation to actually join the streaming workouts and stay active: if you’re going to pay for the equipment (or at the very least go pick it up or have someone deliver it to you) you’re less likely to look at it sitting there and think, “Nah…”
At CrossFit Inferno, Bill Grundler sent out an email to his clients letting them know about the option to rent. He shared what they could rent and how they could supplement: “The checked-out equipment will start with a KB or DB, a band, and a PVC pipe if you need it. Ideally, I would like you to have a heavy object and a light object. I think we can get the light objects around the house, or if you have some small dumbbells at home those would work great.” In his message, Grundler promises that the situation is temporary, but also promises the same hard-core workout his clients have come to expect at his box.
Rentals don’t have to be limited to weights, either. Equipment rental is also a great option for indoor cycling studios and fanatics, making participation in live-streamed spinning classes not just possible, but fun. After days of forced isolation, nothing will feel better than hopping back on the bike with a bunch of familiar faces.
If you’re keen to get started, find out if your gym or studio is offering equipment rentals. They may have posted about it on social media or sent an email to their members. But if not, drop them a line to inquire. Maybe it hasn’t even occurred to them, and your suggestion could become a boon to both the business and other members there. Many studios are even offering delivery and pick-up of the equipment, which definitely sweetens the deal.
Of course, nothing compares to being with your fellow members and trainers at your studio or gym in-person. But for the time being, rentals like this can help you stay connected to your wellness community, at a time when both wellness and community can feel in short supply.
Remember, we are getting through this together, and together we will emerge stronger. To show your local studios support during this time, please visit them on Mindbody.io or in the Mindbody app and find your favorite classes or one you've always wanted to try. Also, tag them on social media, along with @Mindbody, and we will support in any way we can.
February is Black History Month—a celebration of the achievements and contributions of African Americans in society. As the beauty and wellness industry becomes a more welcoming and inclusive space for all, we are taking this opportunity to continue to shine a light on the gap of inclusivity and diversity in our industry, and take action to promote, empower, and honor the Black community that shapes and grows wellness.
While the beauty industry is making improvements—it's important to showcase and support Black businesses and the creatives in this space every day. To honor them, we're shouting out some of our favorite Black-owned beauty and wellness businesses to support.
Beauty Bin is a full-service day spa and dry bar located in Asheville, NC. With a focus on inclusivity for people of all backgrounds, genders, and races, their MO is to match the outer beauty of every client to their inner beauty. From eyelash extensions and hydrafacials to waxing and massage, Beauty Bin is a one-stop-shop for all the spa services.
The KIKA Method® is a gentle assisted stretching process that loosens up tight muscles freeing your body from pain and stress. By practicing this method, clients can experience decreased muscle tension, increased energy, enhanced flexibility, a substantial reduction in stress, improved posture and relaxation, and increased mental clarity. While its headquarters is located in Las Vegas, NV, they have multiple locations sprinkled throughout the US, including Atlanta, New York City, and Dallas—just to name a few.
At Kimberly Coleman Salon, their philosophy begins with promoting healthy tresses, elegant sets, unique accouterments, perfect pampering of hands and feet, and precision cuts. Known for working with models and celebrities, they fully appreciate and celebrate the diversity of their clientele which also includes super moms and warrior dads.
Pressed Roots was developed with the simple concept in mind—that everyone deserves access to easy, and quality hair care. What started as a single pop-up shop in Boston, grew to a multi-city pop-up tour, and is now slated to be the largest national hair salon franchise specializing in the care and styling of highly textured hair, they launched their first flagship location in Dallas, TX.
Jersey City resident, Alyza Brevard-Rodriguez started SW3AT. The company began as a fitness apparel line in 2015 but evolved into a sanctuary catered to health and wellness now known as SW3AT Sauna Studio—the first infrared sauna studio in Jersey City. The healing power of infrared heat therapy is a phenomenal option for holistic health proven to strengthen the immune system and provide relief from joint stiffness and muscle pain. It is also supportive of any fitness program as it aids in weight loss (you can torch up to 900 calories in a 45-minute session) while also detoxifying your body from some of the most harmful toxins.
Kelli Coleman and Anika Jackson opened The TEN Nail Bar in Detroit to address a void in their city. They saw a need for a quality, modern nail bar that could also serve as a fun social space for Detroit’s residents and professionals. They designed the TEN to provide their clients with a #Perfect10 experience—where you can relax, enjoy music, a drink, your friends, a clean and precise manicure, and a much-needed break from all your hectic days.
Located in the beautiful downtown Hyde Park Chicago area, Bettye O Day Spa specializes in first-class treatments. They aim to nurture and relax each of their clients with individualized and innovative therapeutic techniques. From body wraps and massages to facials and hydrotherapy, this day spa promises to be a safe place for healing to occur.
Looking for more businesses to support? ClassPass has also created a list of Black-owned business to check out all year-round. While both of these lists are a great start to get you familiar with many of the Black-owned businesses either in your neighborhood or around the globe, we have only scratched the surface. We'd love to keep these lists growing.If you have any businesses you'd like to see on this list, click here to submit a Black-owned business we should be highlighting as well!