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Fitness memberships, workout classes, wellness services, beauty appointments and more.
As we all continue to work through the current coronavirus pandemic together, many of your favorite fitness and wellness businesses have had no choice but to temporarily close their doors. Without a chance to offer their usual services or classes, many business owners are struggling with a very important question:
Memberships are critical to the health of a fitness business. It’s a revenue stream that they count on each month to keep the lights on and their teams employed. Now, with many of us unable to visit these locations, a business could decide to suspend all memberships for the time being—but is that the best option? As members, we still need to work out, and there’s plenty of opportunity for the business to help with that. Plus, in these isolating times, fitness studios can provide their members a sense of community right when they need it most.
There are several options studios can consider when it comes to memberships, and there’s a lot that influences which is best for them.
This is likely the best solution from the business’s point of view, but the question remains: how can they provide members the same value they get from their traditional memberships, but in a new way?
Whether a member usually visits once a week or once a day, much of the value of their membership is the sense of belonging that the studio provides. More than ever, people crave this as they cope with isolation at home, and businesses are already working hard to keep their members engaged. They might create a Facebook group for members with daily workouts or encouragement. Some may offer classes or workouts through live or recorded video, and others may be able to offer small-group workouts outside where clients can be spread out.
Many owners are even working to ensure their members have access to the equipment they need for at-home workouts (even if that means delivering their own studio equipment for them to borrow or rent). All of these options provide value to clients. For their part, many members themselves believe in the intrinsic value that small businesses bring to the community and are open to continuing their memberships through this time.
If you are a member somewhere, it’s likely they’ve reached out to share new services they’re offering—but if not, feel free to ask them for updates. This may help you to ultimately decide what you want to do with your membership.
Hint: If you search “virtual” in your area using the Mindbody app, or on Mindbody.io, you'll find that studios, either those you have loved for years or ones you've wanted to try, are adding online classes every day. (Remember: you don't necessarily have to search in just your current area. "Virtual" means maybe checking out a class in NYC right now.)
Some businesses are voluntarily deciding to give members a choice. When Stephanie Stackhouse of SLO Yoga Center emailed her clients to let them know the studio was temporarily closing, she gave members the option of continuing. Stackhouse shared why the support was important and how the studio plans on continuing to provide class through a live stream. She gave two options members could click on: “Yes, continue my billing in support of Yoga Center” or “No thank you, please suspend my membership for now.”
If you are a member at a studio and have decided to continue your membership, reach out to the owner to let them know why—and what their studio means to you. They could likely use a kind word these days, and your sentiment may help encourage other studio members to do the same.
This option offers a sort of middle road for your studio: it’s not as favorable for them as keeping memberships as they are, but it might provide their members enough relief to keep them from canceling altogether. Studios know their members may be dealing with situational and financial hardships of their own, so as a show of good faith, some may offer a discount on the next month’s membership fees. This feels like a win for clients, who want to continue to support the business but may be coping with tough times of their own.
As you think about your own fitness membership in the era of COVID-19, you’ll have to consider how you feel about your membership—what the business means to you and your sense of community—and weigh that against your current ability to continue your support during these times. There’s no easy answer. But remember, your studio has fixed costs. Rent isn’t socially distancing itself from anyone anytime soon. These businesses play an important role in the lives of many, many people—perhaps even in yours. When things return to normal—and they will—we want these places to be there for us to return to.
Remember, we are getting through this together, and together we will emerge stronger. To show your local studios support during this time, please visit them on Mindbody.io or in the Mindbody app and find your favorite classes or one you've always wanted to try. Also, tag them on social media, along with @Mindbody, and we will support in any way we can.
When you think of self-love what do you think of? Bubble baths, walks on the beach, facemasks, or what? Self-love can mean so many different things but when we think about self-love, we have to acknowledge loving ourselves both on the outside and on the inside. The way that we show ourselves love is one of the most important things we will ever do.
How do we treat ourselves? How do we talk to ourselves? What foods are we putting into our bodies? How are we thinking about our overall well-being when practicing self-love?
As self-love defines and redefined itself for you over the years, here are a few foundational tips to think about when easing into your self-love journey.
Don’t we love this one? Loving ourselves has a lot to do with the boundaries that we have for ourselves, with others, and for others. Take time to think about your own emotional, mental, physical, and spiritual needs when setting boundaries that reflect your personal needs. Boundaries don’t have to be big and scary; they are here to remind us that you get to have your lived experience and still have expectations about how you’d like to be treated and what you’d like to feel.
When thinking about your boundaries, ask yourself:
In a world where perfectionism and curated existences have been rewarded, begin to cultivate compassion for yourself. You are a soul having a human experience and it’s totally okay if things are not perfect.
Mindfulness exercises such as Breathwork, self-care activities, and self-compassion, all help train the mind, emotions, and even the body’s stress chemicals to be able to deal with undesired situations. Self-compassion means, can you be nice to yourself? Can you find empathy and kindness for yourself in the middle of what feels chaotic, stressful, or unwanted? Self-compassion means that we get to make mistakes, have our plans not work out the way that we wanted, and we still get to celebrate that we are doing the best that we can and it is enough.
When thinking about self-compassion, ask yourself:
In every sense of the word “nourishment”, begin to learn what nourishes you and what depletes you. Nourishment doesn’t just mean food for yourself; it means that whatever you are consuming whether it be media, podcasts, people, energy, information, etc. all impact the way that we think, feel, and experience life.
Nourishing yourself definitely goes right along the lines of having your boundaries intact and practicing self-compassion.
When thinking about nourishment, ask yourself:
That’s it. Those are the foundational steps to cultivating a self-love practice that you can ease into your daily routine. Come back to these questions often, because like anything else, self-love is a practice and it takes effort, time, and intention to maintain.