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Fitness
Published Friday May 15, 2020 by Will Price

How Yoga and Fitness Studios Are Reopening Post-COVID-19

Fitness
Mindbody Community

As we continue to navigate the landscape that is COVID-19 and the “New Normal,” we’ve come to terms with the fact that things may never go back to how they were before. The simple act of shaking a stranger’s hand for the first time, or hugging a friend you haven’t seen in a minute both seem so foreign now. Almost to the point of, “I can’t believe we ever did that!” Think about getting adjusted by your favorite yoga teacher at your favorite studio. Or your personal trainer motivating you to do just one more rep on the bench press at the gym. Or even just a barre workout before brunch with your best friends.

Times have changed. You’re adapting. “The earth is healing.” Everything is different. But what does that mean for you “getting back into the swing of things” at your favorite fitness studios? We’re shining a light on what yoga and fitness studios are doing to reopen, as well as keep you safe, post-COVID-19.  


Reopening yoga and fitness studios post-COVID-19 

No business is immune to what is happening right now (or has happened in recent months). And of the most impacted have been fitness studios; gyms, yoga, Pilates, HIIT, barre, etc. These fitness modalities have had to shutter doors and adapt quickly to a new virtual environment, one where their clientele must continue their yoga practice from their living room, personal training from their patios, barre in the bedroom, and Pilates in the kitchen... But now, with reopening plans being dispersed across the globe, we enter a new phase of “all of this.”  

Whether apprehensive about returning to hot yoga, or ready for a sweat with a friend (or a mix of the two), fitness studios have been hard at work on their reopening plans and making sure every t is crossed, lower-case j is dotted, and regulation is followed to ensure your safety. Let’s look at what they’re doing to reopen post-COVID-19 and into the new normal: 


Updating studio space to accommodate for social distancing regulations 

In the new normal, will 6 feet be the go-to for space between one another? Too early to really tell, but for now, it is.  

As we start to re-enter studios, there will most likely still be some sort of social distancing procedures. There will potentially be changes to the layout of your favorite studios. Additionally, class structures and sizes will change to allow for adequate social distance. Make sure you’re booking well in advance if you want the front bike, or primo spot near the instructor in your next yoga class.  

Studios are paying super close attention to federal and state guidelines and updating as needed. Check your Mindbody app often to account for new rules and class times for your favorited and bookmarked fitness studios.  


Disinfecting and an increased focus on cleanliness 

Potentially the most talked-about item on this list, you can expect fitness studios to take the sanitization and disinfecting and overall cleanliness of their spaces very seriously. Considering 65% of salons and spas plan to put their disinfection and sanitization practices into overdrive*, you can expect gyms and yoga studios to follow suit (and maybe even take it even further.) In fact, 92% of you polled* noted that the importance of studios following rigorous disinfecting guidelines will be a deciding factor if you visit them again or not.  

You're pretty much guaranteed that all surface areas and floors will be sanitized regularly, and there will be plenty of tissues and hand sanitizer readily available. (Note: Don’t be surprised if you don’t see props in your next yoga class. Many studios will be doing away with them.) There's a chance you'll see signs across different fitness studios to remind you that cleaning is being done on the regular. Hopefully, this will give you a small piece of mind. 

Bob Algard of Solid Rock Training in Normal, Oklahoma, re-opened recently after putting a focus on cleaning. “Every single day, we do a professional, deep clean, and then we also we disinfect. You could eat off our floors now—not that you’d want to.” 

Questions about cleaning procedures, find your favorite studio on the Mindbody app, call them up, and ask. Right now, most everyone will want to let you know how they are keeping their spaces clean for you! 


Purposeful and mindful social media and email strategies 

Keep an eye on what your studios are doing on social media and email. There will be a lot of content flowing through the Instagrams while everyone posts memes about reopening. But if you’re able to sift through the clutter, you will find your studios planning their social media strategies carefully, working to build up trust and awareness.  

If you see repeat or similar messages, go easy on them. They may be getting creative to attract brand-new clients who are excited to check out the studio for the first time, in-person. Regarding content, expect to see: 

• Welcome back videos 

• Insider tours of the “new space” 

• New products, features, and classes offered  

• Sanitization and disinfecting routines and how-to's  

• Updated class schedules 

 

Updated online presences and websites 

If you are going directly to your fitness studio’s website, chances are, you’ll be met with some new messaging, imagery, and navigation.  

Studios most likely made some changes during COVID-19 regarding closures, COVID-19 specials, and virtual services. These pages will most likely remain, but they will be updated again with new information. (It might even be a good idea to bookmark them, if you still use bookmarks.)  

Lauren McAlister of McAlister Training in San Luis Obispo, CA is busily updating her site to ensure her clients stay in the know. “Transparency is so important right now—and our clients deserve to know what we’re doing now, and what we’re planning for as we reopen, to keep them safe.”  

With updates to today’s IRL landscape changing rapidly, you may see more pop-ups... but don’t be so down on them this time around. These pop-ups could have important reopening information and some pretty sweet promotions to book classes.  

Be sure to check out the pricing page to see if there are new deals for virtual, in-person, and a blend of the two. Additionally, if your studio live-streamed before reopening, chances are they will have a library of that content for you to revisit when you’d like. Try to find that in case you’re in a pinch and need a quick yoga workout you know how to do. 


New pricing structures for virtual and in-person 

As studios start to reopen, they will have to answer an important question: What happens to my membership now? There’s a chance you switched from your normal monthly membership to a virtual-only model? Or you’ve abandoned your membership altogether and are going class-to-class. Regardless, your fitness studio is thinking about it and planning for it.  

Be on the lookout for re-introductory offers if you’re already a client of the studio. There’s a chance you may get a week free just for coming back, or other perks we all love.  

If you’re considering a new studio, this could prove to be the most ideal time. We taught you why it’s the perfect time to try a different exercise during COVID-19 and shelter-in-place orders, but now it’s time to put those learning to IRL use. Reduced pricing for new members, and other introductory offers that seem too good to be true will be on display for you.  


A different front desk experience 

The check-in process will get a complete reevaluation and revamp. As mentioned, it’s not going to be uncommon for physical contact to be all but obsolete post-COVID-19. Studios will be very cognizant of crowding in the main lobby area and may work to eliminate all possible physical touchpoints. This is where booking ahead of time, through Mindbody is going to come in extra handy. We talked about reduced class sizes, and if you don’t book in advance, there’s a chance you won’t get into a class or the gym. Even salons and spas are talking about the “death of the walk-in,” and this is no different.  

Pre-booking of classes may be required to limit crowding and contact at the front desk. Just keep that in mind and be sure to book in advance. 

Keep in mind that your faves want your feedback on pre-booking and check-ins. John and Sierra Tarkington of Threshold Climbing and Fitness in Oklahoma City re-defined how their climbing gym operates, including pre-booking and creating zones for the climbing areas of the gym—all based on feedback from members. “We got really lucky and received stellar feedback for this first week of being open to our members—because we were able to think through a lot of those details.” 


Ongoing planning 

Let’s no sugarcoat it, okay. We’re all adults here. Regardless of what you think about all of this, there’s a chance that a second wave of COVID-19 may be coming. While that is less than ideal, the silver lining here is your studios are now very much more prepared for it to hit, as are you. 

“Now that we know what to do during a temporary closure, we have a plan in place if we need to do it again,” McAlister says. “We really hope that doesn’t happen but we’re ready—and hope our clients are too—if it does.”  

You now know what works and what doesn’t, as do your fitness studios, when you’re forced to shelter-in-place, and they are forced to temporarily closing and reopening your business. Hey, we might not need to plan for this at all! Wouldn’t that be good? But, just in case, do plan. It’s always better to be safe than sorry. 

It seems like we’re all starting to reintroduce ourselves to the “real world,” whatever that means anymore. Whether you’re diving headfirst into your routines and chomping at the bit to get back to the studio, or are dipping one toe in at a time and taking baby steps back out into society, there’s no wrong way to do it.  

Just remember some key things: 

Book in advance 

• Be patient 

• Keep your distance and be respectful of others 

• Show your studios some extra love 

• Be well!  

 

Let’s do this.  

 

BONUS: If you’re a studio looking to reopen but need a little help, check out this free resource - Reboot Kit: How to Reopen Your Fitness Business Post COVID-19.  

 

Mindbody App Consumer Survey. May 2020.
Will Price Mindbody
Written by
Will Price
Senior Manager, Marketing Content (good guy to know)
About the author
In so many words, Will is a content marketer by trade and a story-telling appreciator by passion. Since grade school history & social studies classes, Will knew he wanted to someday be the one telling the stories versus just hearing them. Aside from unsuccessfully teaching his cross-eyed dog how to fetch, you can find Will on the Enso blog, chilling in shady spots under palm trees, and acting as the Senior Manager, Consumer Marketing at MINDBODY. He might answer on Twitter at @The_Momentum or @LordWilliam.
pride month 2021 mindbody
Fitness
Published Thursday Jun 03, 2021 by Denise Prichard

Showing Your Pride: How to Support the LGBTQIA+ Community

Fitness

This June marks 52 years since the 1969 Stonewall Riots took place—a historical event that put the severe lack of LGBTQIA+ rights into the spotlight. Thanks to the efforts of activists like Marsha P. Johnson and Sylvia Rivera, we now have the privilege of celebrating June as Pride Month where members of this community can celebrate everything that makes them beautiful and unique.

At Mindbody, we've created an inclusive, uplifting, and welcoming workspace where all our team members feel valued and inspired to bring their best every day. Here’s what some of our employees said when we asked them what Pride means to them:

“Pride means choosing to be my authentic self, even when it’s hard.” — KT Ellis, Business Relationship Manager

“Pride is about acceptance, community, freedom, and love.” — Josh Pierce, Content Designer

“Pride is about celebrating how far we’ve come, demonstrating how far we’ve got left to go, and focusing on our similarities rather than our differences.” — Bobby Jones, Payments Specialist

“Pride is about celebrating the visibility and accomplishments of LGBTQIA+ people. It’s also about celebrating the diversity among LBGTQIA+ people.” — Robert Arambel Senior Technical Program Manager

As we have discussed before, inclusivity remains an important topic in the wellness industry. We are taking this opportunity to continue to shine a light on the gap of inclusivity and diversity in our industry, and take action to promote, empower, and honor the LGBTQIA+ community that helps shape, grow, and provide access to wellness.

While Pride Month is a great time for fitness studios to show their support for the community, consistent support throughout the year is much more powerful. Being LGBTQIA+ inclusive is more than hanging up a rainbow flag—it's a consistent alignment with providing equal access for everyone. We’ve done some of the work for you and aggregated a number of awesome fitness studios you can find on the Mindbody app that are celebrating the LGBTQIA+ community and creating inclusive spaces for all:

Kyle House Fitness – Chattanooga, TN 

Kyle House Fitness is Chattanooga’s premier fitness program offering group fitness classes and personal training with the best-certified instructors and trainers in the area. Located on Chattanooga’s thriving Southside, Kyle House Fitness is more than a gym, they pride themselves on building a welcoming and inclusive community. The owners of this gym, The Kyles, may sound familiar to you since they recently wrote a blog post for us on how to be an LGBTQIA+ ally in the fitness space.

EVERYBODY— Los Angeles, CA 

EVERYBODY is “creating a radically inclusive culture for all bodies to move, strengthen, and heal.” Not only is their $66/month membership affordable, but they also offer 100% subsidized memberships to folks who are in dire financial hardship, which helps remove barriers for those who are marginalized and/or low-income. Aside from their standard program classes, they also offer affordable $8 drop-in classes—some of which are bilingual (Spanish/English). And, they have gender-neutral locker rooms, which is a staple for LGBTQIA+ inclusive spaces.

Pilates, Barre & Jams — Oakland, CA 

At Pilates, Barre & Jams, owner Teresa Ellis’ mission is “to make movement available and accessible to the people who have never felt comfortable walking into a status quo studio...” and we are here for it. As a Black queer femme and a former sex worker, Ellis witnessed first-hand what it feels like to be othered, which is exactly why she opened her Pilates studio in 2017—to create a safe space for all. Knowing that financial restraints should never be the reason someone can’t attend one of her classes, she even has a “pay-what-you-can" membership option so everyone can have access to her amazing Pilates classes.

Mark Fisher Fitness — New York, NY

At Mark Fisher Fitness, “making health and hotness fun and inclusive” is their mission. As a member of their Enchanted Ninja Clubhouse of Glory and Dreams (yes, you read that right), they promise fast results with a money-back guarantee. It’s not just rainbows and unicorns at MFF—their bright and vibrant space is filled with friendly trainers who are fiercely committed to your results and growth. 

The Queer Gym — Oakland, CA 

This self-proclaimed “gym + safe space + house party” fosters a supportive community without the homophobia, transphobia, and body shaming. Since it’s important to them to reduce barriers for folks with body dysmorphia or gender dysphoria, you won’t find a single mirror in this gym. They take “gym buddies” to a whole new level by offering a monthly social calendar for members to connect online. With classes like “Oakland Booty” and “Tops ‘n Bottoms,” The Queer Gym promises lots of sweat, an encouraging environment, and a dang good time.

305 Fitness — Boston, MA, New York, NY, and Washington DC

At 305 Fitness, their mission is to empower people to love themselves harder and express themselves louder. Their passion stems from their core values of inclusivity, empowerment, self-improvement community responsibility. 305 exists to make fitness more inclusive, empowering, and fun. Movement is more than calorie counting or being the "best" in the room. Movement is about radical self-love, self-expression, and self-pride!

Compass Fitness — Denver, CO 

Compass Fitness is a journey for the body, mind, and soul. They encourage their members to find the best version of themselves. With classes like “Hustle & Flow,” “Buns & Guns,” and “HIIT & Run,” you know you’re in for a fun and powerful sweat sesh. On top of being a gym that embraces inclusivity and diversity, they donate all proceeds from their Pride gear to The Center on Colfax, the largest LGBTQIA+ community center in Colorado.

Yoga Box — San Diego, CA 

Yoga Box’s mission is to create a space where yoga is available to all. Their community of instructors, staff, and students creates a radically inclusive community of support and a place for people to connect to like-minded individuals. Through consistent, safe, and inspired classes designed to challenge, transform, and empower their students—both physically and mentally—this fitness studio is a safe and supported space to elevate your state.

While this is a great list to get you familiar with some fitness studios that support the LGBTQIA+ community, we have only scratched the surface. We'd love to keep this list growing. If you have any businesses you'd like to see on this list, click here to submit a business we should be highlighting as well!

Wanna sweat it out? Explore more inclusive and empowering studios through the Mindbody app, where you can book everything from HIIT to hot yoga. If you’re looking for other ways to help support the LGBTQIA+ community, you can also donate to your local organizations or support national organizations like The Trevor Project or the Human Rights Campaign.

denise prichard
Written by
Denise Prichard
Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.