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Fitness
Published Friday May 15, 2020 by Will Price

How Yoga and Fitness Studios Are Reopening Post-COVID-19

Fitness
Mindbody Community

As we continue to navigate the landscape that is COVID-19 and the “New Normal,” we’ve come to terms with the fact that things may never go back to how they were before. The simple act of shaking a stranger’s hand for the first time, or hugging a friend you haven’t seen in a minute both seem so foreign now. Almost to the point of, “I can’t believe we ever did that!” Think about getting adjusted by your favorite yoga teacher at your favorite studio. Or your personal trainer motivating you to do just one more rep on the bench press at the gym. Or even just a barre workout before brunch with your best friends.

Times have changed. You’re adapting. “The earth is healing.” Everything is different. But what does that mean for you “getting back into the swing of things” at your favorite fitness studios? We’re shining a light on what yoga and fitness studios are doing to reopen, as well as keep you safe, post-COVID-19.  


Reopening yoga and fitness studios post-COVID-19 

No business is immune to what is happening right now (or has happened in recent months). And of the most impacted have been fitness studios; gyms, yoga, Pilates, HIIT, barre, etc. These fitness modalities have had to shutter doors and adapt quickly to a new virtual environment, one where their clientele must continue their yoga practice from their living room, personal training from their patios, barre in the bedroom, and Pilates in the kitchen... But now, with reopening plans being dispersed across the globe, we enter a new phase of “all of this.”  

Whether apprehensive about returning to hot yoga, or ready for a sweat with a friend (or a mix of the two), fitness studios have been hard at work on their reopening plans and making sure every t is crossed, lower-case j is dotted, and regulation is followed to ensure your safety. Let’s look at what they’re doing to reopen post-COVID-19 and into the new normal: 


Updating studio space to accommodate for social distancing regulations 

In the new normal, will 6 feet be the go-to for space between one another? Too early to really tell, but for now, it is.  

As we start to re-enter studios, there will most likely still be some sort of social distancing procedures. There will potentially be changes to the layout of your favorite studios. Additionally, class structures and sizes will change to allow for adequate social distance. Make sure you’re booking well in advance if you want the front bike, or primo spot near the instructor in your next yoga class.  

Studios are paying super close attention to federal and state guidelines and updating as needed. Check your Mindbody app often to account for new rules and class times for your favorited and bookmarked fitness studios.  


Disinfecting and an increased focus on cleanliness 

Potentially the most talked-about item on this list, you can expect fitness studios to take the sanitization and disinfecting and overall cleanliness of their spaces very seriously. Considering 65% of salons and spas plan to put their disinfection and sanitization practices into overdrive*, you can expect gyms and yoga studios to follow suit (and maybe even take it even further.) In fact, 92% of you polled* noted that the importance of studios following rigorous disinfecting guidelines will be a deciding factor if you visit them again or not.  

You're pretty much guaranteed that all surface areas and floors will be sanitized regularly, and there will be plenty of tissues and hand sanitizer readily available. (Note: Don’t be surprised if you don’t see props in your next yoga class. Many studios will be doing away with them.) There's a chance you'll see signs across different fitness studios to remind you that cleaning is being done on the regular. Hopefully, this will give you a small piece of mind. 

Bob Algard of Solid Rock Training in Normal, Oklahoma, re-opened recently after putting a focus on cleaning. “Every single day, we do a professional, deep clean, and then we also we disinfect. You could eat off our floors now—not that you’d want to.” 

Questions about cleaning procedures, find your favorite studio on the Mindbody app, call them up, and ask. Right now, most everyone will want to let you know how they are keeping their spaces clean for you! 


Purposeful and mindful social media and email strategies 

Keep an eye on what your studios are doing on social media and email. There will be a lot of content flowing through the Instagrams while everyone posts memes about reopening. But if you’re able to sift through the clutter, you will find your studios planning their social media strategies carefully, working to build up trust and awareness.  

If you see repeat or similar messages, go easy on them. They may be getting creative to attract brand-new clients who are excited to check out the studio for the first time, in-person. Regarding content, expect to see: 

• Welcome back videos 

• Insider tours of the “new space” 

• New products, features, and classes offered  

• Sanitization and disinfecting routines and how-to's  

• Updated class schedules 

 

Updated online presences and websites 

If you are going directly to your fitness studio’s website, chances are, you’ll be met with some new messaging, imagery, and navigation.  

Studios most likely made some changes during COVID-19 regarding closures, COVID-19 specials, and virtual services. These pages will most likely remain, but they will be updated again with new information. (It might even be a good idea to bookmark them, if you still use bookmarks.)  

Lauren McAlister of McAlister Training in San Luis Obispo, CA is busily updating her site to ensure her clients stay in the know. “Transparency is so important right now—and our clients deserve to know what we’re doing now, and what we’re planning for as we reopen, to keep them safe.”  

With updates to today’s IRL landscape changing rapidly, you may see more pop-ups... but don’t be so down on them this time around. These pop-ups could have important reopening information and some pretty sweet promotions to book classes.  

Be sure to check out the pricing page to see if there are new deals for virtual, in-person, and a blend of the two. Additionally, if your studio live-streamed before reopening, chances are they will have a library of that content for you to revisit when you’d like. Try to find that in case you’re in a pinch and need a quick yoga workout you know how to do. 


New pricing structures for virtual and in-person 

As studios start to reopen, they will have to answer an important question: What happens to my membership now? There’s a chance you switched from your normal monthly membership to a virtual-only model? Or you’ve abandoned your membership altogether and are going class-to-class. Regardless, your fitness studio is thinking about it and planning for it.  

Be on the lookout for re-introductory offers if you’re already a client of the studio. There’s a chance you may get a week free just for coming back, or other perks we all love.  

If you’re considering a new studio, this could prove to be the most ideal time. We taught you why it’s the perfect time to try a different exercise during COVID-19 and shelter-in-place orders, but now it’s time to put those learning to IRL use. Reduced pricing for new members, and other introductory offers that seem too good to be true will be on display for you.  


A different front desk experience 

The check-in process will get a complete reevaluation and revamp. As mentioned, it’s not going to be uncommon for physical contact to be all but obsolete post-COVID-19. Studios will be very cognizant of crowding in the main lobby area and may work to eliminate all possible physical touchpoints. This is where booking ahead of time, through Mindbody is going to come in extra handy. We talked about reduced class sizes, and if you don’t book in advance, there’s a chance you won’t get into a class or the gym. Even salons and spas are talking about the “death of the walk-in,” and this is no different.  

Pre-booking of classes may be required to limit crowding and contact at the front desk. Just keep that in mind and be sure to book in advance. 

Keep in mind that your faves want your feedback on pre-booking and check-ins. John and Sierra Tarkington of Threshold Climbing and Fitness in Oklahoma City re-defined how their climbing gym operates, including pre-booking and creating zones for the climbing areas of the gym—all based on feedback from members. “We got really lucky and received stellar feedback for this first week of being open to our members—because we were able to think through a lot of those details.” 


Ongoing planning 

Let’s no sugarcoat it, okay. We’re all adults here. Regardless of what you think about all of this, there’s a chance that a second wave of COVID-19 may be coming. While that is less than ideal, the silver lining here is your studios are now very much more prepared for it to hit, as are you. 

“Now that we know what to do during a temporary closure, we have a plan in place if we need to do it again,” McAlister says. “We really hope that doesn’t happen but we’re ready—and hope our clients are too—if it does.”  

You now know what works and what doesn’t, as do your fitness studios, when you’re forced to shelter-in-place, and they are forced to temporarily closing and reopening your business. Hey, we might not need to plan for this at all! Wouldn’t that be good? But, just in case, do plan. It’s always better to be safe than sorry. 

It seems like we’re all starting to reintroduce ourselves to the “real world,” whatever that means anymore. Whether you’re diving headfirst into your routines and chomping at the bit to get back to the studio, or are dipping one toe in at a time and taking baby steps back out into society, there’s no wrong way to do it.  

Just remember some key things: 

Book in advance 

• Be patient 

• Keep your distance and be respectful of others 

• Show your studios some extra love 

• Be well!  

 

Let’s do this.  

 

BONUS: If you’re a studio looking to reopen but need a little help, check out this free resource - Reboot Kit: How to Reopen Your Fitness Business Post COVID-19.  

 

Mindbody App Consumer Survey. May 2020.
Will Price Mindbody
Written by
Will Price
Senior Manager, Brand
About the author
In so many words, Will is a content marketer by trade and a story-telling appreciator by passion. Since grade school history & social studies classes, Will knew he wanted to someday be the one telling the stories versus just hearing them. Aside from unsuccessfully teaching his cross-eyed dog how to fetch, you can find Will on the Enso blog, chilling in shady spots under palm trees, and acting as the Senior Manager, Brand at Mindbody. He might answer on Twitter at @The_Momentum or @LordWilliam.
black-owned beauty and wellness businesses
Beauty
Published Sunday Jan 30, 2022 by Denise Prichard

Black-owned Beauty and Wellness Businesses to Know

February is Black History Month—a celebration of the achievements and contributions of African Americans in society.  As the beauty and wellness industry becomes a more welcoming and inclusive space for all, we are taking this opportunity to continue to shine a light on the gap of inclusivity and diversity in our industry, and take action to promote, empower, and honor the Black community that shapes and grows wellness.  

While the beauty industry is making improvements—it's important to showcase and support Black businesses and the creatives in this space every day. To honor them, we're shouting out some of our favorite Black-owned beauty and wellness businesses to support. 

1. Beauty Bin 

Beauty Bin is a full-service day spa and dry bar located in Asheville, NC. With a focus on inclusivity for people of all backgrounds, genders, and races, their MO is to match the outer beauty of every client to their inner beauty. From eyelash extensions and hydrafacials to waxing and massage, Beauty Bin is a one-stop-shop for all the spa services.  
 

2. KIKA Stretch Studio  

The KIKA Method® is a gentle assisted stretching process that loosens up tight muscles freeing your body from pain and stress. By practicing this method, clients can experience decreased muscle tension, increased energy, enhanced flexibility, a substantial reduction in stress, improved posture and relaxation, and increased mental clarity. While its headquarters is located in Las Vegas, NV, they have multiple locations sprinkled throughout the US, including Atlanta, New York City, and Dallas—just to name a few.

3. Kimberly Coleman Salon 

At Kimberly Coleman Salon, their philosophy begins with promoting healthy tresses, elegant sets, unique accouterments, perfect pampering of hands and feet, and precision cuts. Known for working with models and celebrities, they fully appreciate and celebrate the diversity of their clientele which also includes super moms and warrior dads. 

4. Pressed Roots 

Pressed Roots was developed with the simple concept in mind—that everyone deserves access to easy, and quality hair care. What started as a single pop-up shop in Boston, grew to a multi-city pop-up tour, and is now slated to be the largest national hair salon franchise specializing in the care and styling of highly textured hair, they launched their first flagship location in Dallas, TX.  

5. SW3AT  

Jersey City resident, Alyza Brevard-Rodriguez started SW3AT. The company began as a fitness apparel line in 2015 but evolved into a sanctuary catered to health and wellness now known as SW3AT Sauna Studio—the first infrared sauna studio in Jersey City. The healing power of infrared heat therapy is a phenomenal option for holistic health proven to strengthen the immune system and provide relief from joint stiffness and muscle pain. It is also supportive of any fitness program as it aids in weight loss (you can torch up to 900 calories in a 45-minute session) while also detoxifying your body from some of the most harmful toxins. 

6. The TEN Nail Bar 

Kelli Coleman and Anika Jackson opened The TEN Nail Bar in Detroit to address a void in their city. They saw a need for a quality, modern nail bar that could also serve as a fun social space for Detroit’s residents and professionals. They designed the TEN to provide their clients with a #Perfect10 experience—where you can relax, enjoy music, a drink, your friends, a clean and precise manicure, and a much-needed break from all your hectic days. 

7. Bettye O Day Spa 

Located in the beautiful downtown Hyde Park Chicago area, Bettye O Day Spa specializes in first-class treatments. They aim to nurture and relax each of their clients with individualized and innovative therapeutic techniques. From body wraps and massages to facials and hydrotherapy, this day spa promises to be a safe place for healing to occur.  

Looking for more businesses to support? ClassPass has also created a list of Black-owned business to check out all year-round. While both of these lists are a great start to get you familiar with many of the Black-owned businesses either in your neighborhood or around the globe, we have only scratched the surface. We'd love to keep these lists growing.If you have any businesses you'd like to see on this list, click here to submit a Black-owned business we should be highlighting as well! 

denise prichard
Written by
Denise Prichard
Senior Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.