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Fitness
Published Friday May 15, 2020 by Will Price

How Yoga and Fitness Studios Are Reopening Post-COVID-19

Fitness
Mindbody Community

As we continue to navigate the landscape that is COVID-19 and the “New Normal,” we’ve come to terms with the fact that things may never go back to how they were before. The simple act of shaking a stranger’s hand for the first time, or hugging a friend you haven’t seen in a minute both seem so foreign now. Almost to the point of, “I can’t believe we ever did that!” Think about getting adjusted by your favorite yoga teacher at your favorite studio. Or your personal trainer motivating you to do just one more rep on the bench press at the gym. Or even just a barre workout before brunch with your best friends.

Times have changed. You’re adapting. “The earth is healing.” Everything is different. But what does that mean for you “getting back into the swing of things” at your favorite fitness studios? We’re shining a light on what yoga and fitness studios are doing to reopen, as well as keep you safe, post-COVID-19.  


Reopening yoga and fitness studios post-COVID-19 

No business is immune to what is happening right now (or has happened in recent months). And of the most impacted have been fitness studios; gyms, yoga, Pilates, HIIT, barre, etc. These fitness modalities have had to shutter doors and adapt quickly to a new virtual environment, one where their clientele must continue their yoga practice from their living room, personal training from their patios, barre in the bedroom, and Pilates in the kitchen... But now, with reopening plans being dispersed across the globe, we enter a new phase of “all of this.”  

Whether apprehensive about returning to hot yoga, or ready for a sweat with a friend (or a mix of the two), fitness studios have been hard at work on their reopening plans and making sure every t is crossed, lower-case j is dotted, and regulation is followed to ensure your safety. Let’s look at what they’re doing to reopen post-COVID-19 and into the new normal: 


Updating studio space to accommodate for social distancing regulations 

In the new normal, will 6 feet be the go-to for space between one another? Too early to really tell, but for now, it is.  

As we start to re-enter studios, there will most likely still be some sort of social distancing procedures. There will potentially be changes to the layout of your favorite studios. Additionally, class structures and sizes will change to allow for adequate social distance. Make sure you’re booking well in advance if you want the front bike, or primo spot near the instructor in your next yoga class.  

Studios are paying super close attention to federal and state guidelines and updating as needed. Check your Mindbody app often to account for new rules and class times for your favorited and bookmarked fitness studios.  


Disinfecting and an increased focus on cleanliness 

Potentially the most talked-about item on this list, you can expect fitness studios to take the sanitization and disinfecting and overall cleanliness of their spaces very seriously. Considering 65% of salons and spas plan to put their disinfection and sanitization practices into overdrive*, you can expect gyms and yoga studios to follow suit (and maybe even take it even further.) In fact, 92% of you polled* noted that the importance of studios following rigorous disinfecting guidelines will be a deciding factor if you visit them again or not.  

You're pretty much guaranteed that all surface areas and floors will be sanitized regularly, and there will be plenty of tissues and hand sanitizer readily available. (Note: Don’t be surprised if you don’t see props in your next yoga class. Many studios will be doing away with them.) There's a chance you'll see signs across different fitness studios to remind you that cleaning is being done on the regular. Hopefully, this will give you a small piece of mind. 

Bob Algard of Solid Rock Training in Normal, Oklahoma, re-opened recently after putting a focus on cleaning. “Every single day, we do a professional, deep clean, and then we also we disinfect. You could eat off our floors now—not that you’d want to.” 

Questions about cleaning procedures, find your favorite studio on the Mindbody app, call them up, and ask. Right now, most everyone will want to let you know how they are keeping their spaces clean for you! 


Purposeful and mindful social media and email strategies 

Keep an eye on what your studios are doing on social media and email. There will be a lot of content flowing through the Instagrams while everyone posts memes about reopening. But if you’re able to sift through the clutter, you will find your studios planning their social media strategies carefully, working to build up trust and awareness.  

If you see repeat or similar messages, go easy on them. They may be getting creative to attract brand-new clients who are excited to check out the studio for the first time, in-person. Regarding content, expect to see: 

• Welcome back videos 

• Insider tours of the “new space” 

• New products, features, and classes offered  

• Sanitization and disinfecting routines and how-to's  

• Updated class schedules 

 

Updated online presences and websites 

If you are going directly to your fitness studio’s website, chances are, you’ll be met with some new messaging, imagery, and navigation.  

Studios most likely made some changes during COVID-19 regarding closures, COVID-19 specials, and virtual services. These pages will most likely remain, but they will be updated again with new information. (It might even be a good idea to bookmark them, if you still use bookmarks.)  

Lauren McAlister of McAlister Training in San Luis Obispo, CA is busily updating her site to ensure her clients stay in the know. “Transparency is so important right now—and our clients deserve to know what we’re doing now, and what we’re planning for as we reopen, to keep them safe.”  

With updates to today’s IRL landscape changing rapidly, you may see more pop-ups... but don’t be so down on them this time around. These pop-ups could have important reopening information and some pretty sweet promotions to book classes.  

Be sure to check out the pricing page to see if there are new deals for virtual, in-person, and a blend of the two. Additionally, if your studio live-streamed before reopening, chances are they will have a library of that content for you to revisit when you’d like. Try to find that in case you’re in a pinch and need a quick yoga workout you know how to do. 


New pricing structures for virtual and in-person 

As studios start to reopen, they will have to answer an important question: What happens to my membership now? There’s a chance you switched from your normal monthly membership to a virtual-only model? Or you’ve abandoned your membership altogether and are going class-to-class. Regardless, your fitness studio is thinking about it and planning for it.  

Be on the lookout for re-introductory offers if you’re already a client of the studio. There’s a chance you may get a week free just for coming back, or other perks we all love.  

If you’re considering a new studio, this could prove to be the most ideal time. We taught you why it’s the perfect time to try a different exercise during COVID-19 and shelter-in-place orders, but now it’s time to put those learning to IRL use. Reduced pricing for new members, and other introductory offers that seem too good to be true will be on display for you.  


A different front desk experience 

The check-in process will get a complete reevaluation and revamp. As mentioned, it’s not going to be uncommon for physical contact to be all but obsolete post-COVID-19. Studios will be very cognizant of crowding in the main lobby area and may work to eliminate all possible physical touchpoints. This is where booking ahead of time, through Mindbody is going to come in extra handy. We talked about reduced class sizes, and if you don’t book in advance, there’s a chance you won’t get into a class or the gym. Even salons and spas are talking about the “death of the walk-in,” and this is no different.  

Pre-booking of classes may be required to limit crowding and contact at the front desk. Just keep that in mind and be sure to book in advance. 

Keep in mind that your faves want your feedback on pre-booking and check-ins. John and Sierra Tarkington of Threshold Climbing and Fitness in Oklahoma City re-defined how their climbing gym operates, including pre-booking and creating zones for the climbing areas of the gym—all based on feedback from members. “We got really lucky and received stellar feedback for this first week of being open to our members—because we were able to think through a lot of those details.” 


Ongoing planning 

Let’s no sugarcoat it, okay. We’re all adults here. Regardless of what you think about all of this, there’s a chance that a second wave of COVID-19 may be coming. While that is less than ideal, the silver lining here is your studios are now very much more prepared for it to hit, as are you. 

“Now that we know what to do during a temporary closure, we have a plan in place if we need to do it again,” McAlister says. “We really hope that doesn’t happen but we’re ready—and hope our clients are too—if it does.”  

You now know what works and what doesn’t, as do your fitness studios, when you’re forced to shelter-in-place, and they are forced to temporarily closing and reopening your business. Hey, we might not need to plan for this at all! Wouldn’t that be good? But, just in case, do plan. It’s always better to be safe than sorry. 

It seems like we’re all starting to reintroduce ourselves to the “real world,” whatever that means anymore. Whether you’re diving headfirst into your routines and chomping at the bit to get back to the studio, or are dipping one toe in at a time and taking baby steps back out into society, there’s no wrong way to do it.  

Just remember some key things: 

Book in advance 

• Be patient 

• Keep your distance and be respectful of others 

• Show your studios some extra love 

• Be well!  

 

Let’s do this.  

 

BONUS: If you’re a studio looking to reopen but need a little help, check out this free resource - Reboot Kit: How to Reopen Your Fitness Business Post COVID-19.  

 

Mindbody App Consumer Survey. May 2020.
Will Price Mindbody
Written by
Will Price
Senior Manager, Marketing Content (good guy to know)
About the author
In so many words, Will is a content marketer by trade and a story-telling appreciator by passion. Since grade school history & social studies classes, Will knew he wanted to someday be the one telling the stories versus just hearing them. Aside from unsuccessfully teaching his cross-eyed dog how to fetch, you can find Will on the Enso blog, chilling in shady spots under palm trees, and acting as the Senior Manager, Consumer Marketing at MINDBODY. He might answer on Twitter at @The_Momentum or @LordWilliam.
woman with short hair staring into camera
Wellness
Published Thursday Apr 01, 2021 by Denise Prichard

Your Guide to Releasing Stress and Finding Peace

Expert Advice
Wellness
Self-care

Since 1992, April has been recognized as Stress Awareness Month. It was established to help shed light on the issues behind stress, teach us how to fight it, and create methods to overcome it. While this initiative has existed just shy of three decades, this year it seems particularly important.

With a year under our belts in pandemic mode—a lot of us had to get creative when it came to keeping our cool. On top of that, everyday stresses didn’t just magically disappear during this time either. Just think about it—have you ever been in a situation that was overwhelming? Maybe you’ve had a looming deadline or a to-do list that seems, well...totally un-doable? If you’ve ever felt you were in over your head, please know you’re not alone—you never are. At one time or another, we’ve all been affected by stress—although each person may manifest it differently. Me? I'm definitely a frequent rider on the "hot mess stress express."

There are many ways to help combat stress—some of us seek out support from friends and family, while others find solace in taking up meditation or unwinding with a relaxing yoga class. Whatever helps you find peace, just keep doing you. But also know we have some resources to help you overcome stress whenever the need arises.

Here are some blog posts that are always available to you when you feel a little stressed out:

shanila sattar header
 
1. Foundational Steps to Cultivating a Daily Self-love Practice  

When in doubt, breathwork expert and sound healer, Shanila Sattar, always has tips to help ground yourself—especially in times of need. In this blog post, she gives you the recipe for incorporating self-love into your daily routine by encouraging us to ask ourselves these questions: How do we treat ourselves? How do we talk to ourselves? What foods are we putting into our bodies? How are we thinking about our overall well-being when practicing self-love? As we all know, self-love defines and redefines itself for everyone over the years, here are a few foundational tips to think about when easing into your self-love journey. 

virtual meditation header
 
2. I Tried Virtual Meditation...Here’s What I Learned 

Yoga Nidra, or “yogic sleep,” is a practice that has been around for thousands of years and it aims to restore the mind, body, and soul through deep, guided meditation. The way it works is like the way a power nap helps one feel refreshed during a particularly exhausting day, except you aren’t technically sleeping. I describe it as a long-form of savasana—anywhere from 30 minutes to one hour. (Real talk: savasana is one of the best parts of practicing yoga, am I right?) 

TLDR: I learned that I could conquer stress in a matter of minutes with Yoga Nidra. 

dani schenone yogi
 
3. Accessible Yoga Poses for Emotional Balance and Release 

Are we safe in saying this last year brought up a ton of emotions the likes of which we did not plan for? The good, the bad, the “unprecedented”—our hearts and minds have been taken on a wild rollercoaster ride, and for many of us, our mental health is suffering. With our minds running in thousands of directions, it’s hard to notice our own needs. Yes, our attention to the goings-on of last year is vital but caring for ourselves is as important as ever. Here are some tips from our favorite yoga instructor, Dani Schenone.  

shanila sattar header
4. Top Breathing Exercises for Anxiety and Depression and The New Normal

Have you been feeling it? The big emotion floating around the last year is the Big Anxiety. Coupled with the stress of what the COVID-19 pandemic has bought for millions of people, disturbed wellness routines, and worry, we have a recipe to create massive damage to ourselves. Adjusting to the new normal, with social distancing practices in place and adapting to precautions and routines, may be the root of even more anxiousness for many as we’re navigating uncharted territories.

destress with yoga
 
5. The "Staying Grounded" Guide to Stress and Anxiety Pre- and Post-COVID-19

If you've got those familiar feelings of stress and anxiety coursing through your body right now, you're definitely not alone. We get it. Times are uncertain, our mental health is taxed, we're doing what we can to reduce stress and anxiety in general, and relaxation has taken a back seat. It’s no secret that stress is proven to weaken our immunity, so now more than ever, it's important to relax, deal with what's happening, and find the coping mechanisms to help you reclaim your mental health and reduce your involvement in stressed moments. Let's deal with stress and anxiety together and see what we can do to reduce them.

woman meditating
 
6. How to Meditate: A Beginner's Guide

Meditation will change your life if you let it. The pace of our modern life is at least ten times what it was just 10 years ago. Technology improved our lives but also created a more frenetic and stressful pace. If we decided to stop, breathe, and become more mindful, we would reduce stress and experience much more enjoyment in each moment of our everyday lives.

woman in down dog
 
7. Cultivate Your Calm with These 7 Yoga Poses

There’s always something to worry about. Whether it’s our career, relationships, dating, or trauma, we go through moments that bombard us with negative thoughts that can make us feel anxious and stressed. Our worries may often define our choices, our view of the world, or ourselves. This doesn’t mean they are faults, flaws, or downfalls—we just need to practice managing them in a healthy way, placing deserved value on self-care. Yoga is only one connection. Check out these seven yoga poses that can help your mind and body when you’re experiencing anxiety, depression, or overall stress.

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8. Mindfulness Tips to Stay Intentional, Focused, and Aligned in 2021

We’re all guilty of our routines and habits running our lives at one point or another. We’re all guilty of being attached to our schedules and our to-do list. We’re all guilty of running on a loop every now and then. As the energies of 2021 continue to shift, we get to ask ourselves the intentions of why and how we are participating in the places we are participating in, the thoughts we are thinking, the habits we are cultivating, and the communities that we are a part of. This intention and mindfulness process can not only shift our own experiences but of those around us as well.

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9. Why It's Time to Try a Healing Virtual Sound Bath

If you have found meditation to be useful in trying times, right now is an incredible time to also try virtual sound baths to receive the deep sound healing benefits. As many of us are processing a variety of emotions as a collective—stress, worry, fear, anxiety, uncertainty—we can start to cause long-term damage to our bodies, especially to our immune and nervous systems. Giving ourselves self-care in a way that is easy, non-intrusive, and simple, can be the perfect way to help your body restore.

These resources aren’t the only thing we have to help you deal with stress—they’re just the tip of the iceberg. In fact, there are tons of classes available to you on the Mindbody app and through Mindbody Flex to help you reignite your calm whenever you’re feeling overwhelmed. And always remember, at the end of the day, your best is always good enough.  

denise prichard
Written by
Denise Prichard
Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.