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Welcome to SoHo. The land of art galleries, lofts, trendy boutiques—and the Consumer Discovery Show. I traveled to New York City to discover innovative consumer brands in wellness, beauty, and food, but what I found was so much more. From spicy kombucha to Bobbi Brown’s words of wisdom, here are four, fun lessons I learned at this elite summit set amongst the city skyline.
I came to listen to the founders/co-founders of Yasso, Health-Ade Kombucha, and Spindrift talk about the shift in consumable nutrition brands, and what I walked away with was a new view on how to take ownership in anything I create. These big consumer brands are not only products of passion, but each industry leader pulled innovation and motivation from their roots—family, friends and their upbringing. They used what was familiar, focusing on staying close to what they knew, what was in their blood and creating something more significant that’s done well.
Smart beauty brand play: placing your product in the bathroom of this wellness-forward conference, so people like me get to check out first-hand what you’re working with. While washing my hands, I found Revival Body Care and instantly fell in love with their Lavender + Grapeseed Body Scrub. My hands felt like they just got a new lease on life (too bad I couldn’t slather the scrub all over). Fast-forward a few minutes—I am at Revival’s booth chatting up the owner. Based out of Cleveland, Ohio, this brand offers organic, fair trade 100% vegan natural skin and hair care products that smell like *heaven*. Plus, the honest, raw passion that’s put into Revival’s products is evident, and my skin is thankful for that. 40 pouches of body scrub, please!
I never thought I would say that. I was drawn into the bright Health-Ade Kombucha booth (and their GIF machine). Promoting their new Jalapeno-Kiwi-Cucumber kombucha combination, I have to admit I was more than hesitant to try this drink. But, all the gals in the elevator on the way up to the show were raving about it, so I figured, why not? Somewhere between spicy and refreshing, this booch might be my new go-to. A fun mix of heat and cool sweetness, Health-Ade embraced branding this combo and I am totally on-board. Disclaimer, if you aren’t obsessed with spicy things, you might want to stick to their classic Pink Lady.
Okay, so we’ve all heard of the Bobbi Brown makeup empire. When the 90’s were all about contouring and stark red lips, Bobbi brought it back to basics. Now it’s 2018 and Bobbi is killing it in the wellness industry with Beauty Evolution. Whether it’s tasty collagen “cocktail” or a new boutique inn in New Jersey, she is unapologetically making sure you know she is an expert in all things wellness. Oh, and did I mention she is curating some majorly cool content on justBOBBI.com? As Bobbi said during the closing fireside chat yesterday, “I do it simple, and I do it my way.” You can’t argue with that mantra.
To say the last year and a half was tough would be an understatement. In fact, it will probably go down as one of the most difficult times for our modern generation. In one of the many social polls we conducted during the pandemic, some of you described this time as a sheer “dumpster fire” or “like stepping on a Lego.” And to be honest, I couldn’t agree more.
Luckily, we’ve been able to get back to some form of normalcy in our lives and wellness routines over the last several months. As vaccines became available to the public, wellness businesses welcomed fitness fanatics, haircut seekers, and massage lovers back to in-person wellness experiences. And thank goodness for that—my roots and horrible posture from working from my bed were both getting wildly out of control. This girl needed a good massage and cupping session stat.
If there’s one thing we learned from the pandemic, it’s that our wellness routines are as personal as they are important. During shelter-at-home, those routines looked a bit different. For many, it meant taking a new approach to the “typical” wellness services we count on—I’m looking at you DIY haircuts, at-home waxing sessions (ouch!), and virtual swerking classes.
Now that we can leave our humble abodes to take advantage of in-person experiences again, the word “wellness” has seemingly taken on a new meaning.
Recently, we conducted another one of our famous social polls to see what wellness means to you, our Mindbody community, now that we're slowly but surely getting back to our regularly scheduled programming. We also tapped some of our most influential Mindbody business owners about the ever-evolving wellness landscape.
Here’s what you all had to say.
According to our annual Mindbody Wellness Index, 60% of Americans say they’re more focused on their health and wellness since COVID. Consumers are now realizing they need to take greater care of themselves to optimize and preserve their health. When we asked you on Instagram how important wellness is, a whopping 98% said it was more important than ever. When it comes to how you’re practicing wellness, though, the answers were all over the board. Many of you pointed to journaling, practicing breathwork, and daily workout routines (cycling and yoga topped the list) as being the activities that help you keep your chill throughout the week.
I’m also happy to report that over 50% said you tend to feel more blessed than stressed on a daily basis—which is more than likely a big improvement. Let’s be honest, a year ago I would’ve bet a billion dollars that 99.9% of us knew no other feeling than anxiety—am I right? But even with the stress in our lives dwindling, many of you are still experiencing burnout at the end of a long work week (guilty!). But instead of succumbing to a bottle of wine for relief (please, that was so 2020), you’re unwinding by going to your favorite workout classes—with hot yoga, barre, and Pilates as your faves.
Let’s be honest, we should credit the business owners in this space for helping us reignite our spark when it comes to our wellness routines, right? Thanks to them, we’ve been inspired to prioritize the activities that help us feel our best. In turn, we thought it’d be interesting to learn what wellness means to them—and how that definition has changed over the past eighteen months.
Here’s what they had to say.
“Wellness is living in balance—mind, body, spirit. Highs and lows. It all ebbs and flows and we can navigate it a bit better when we take time to move, breath and remember who we are, and how we are connected to this big, beautiful world.” - Jess Pierno, Founder, Owner, and Chief Inspiration Officer of Yoga Heights
“Wellness is a true balancing of the mental, physical, and spiritual. It has definitely evolved over the years for me—from something that I just thought was about exercising and eating a healthy diet—to also incorporating balancing and healing internally and spiritually.” - Stefanie Patterson, Owner, Indianapolis Salt Cave and Halotherapy Center
“My sense of wellness has evolved from staying healthy and motivated, mind/body/spirit... to being more gentle with myself, less demanding. Accepting my limitations, taking time for resting, and gaining real clarity about what's important. I care less about what people think of me—difficult as a performer and as a business owner with so many demands on me—and more about getting quiet and tapping into the divine source inside of me that helps me discern my next move. In this way, I know my motives are as pure as possible and I'm not getting distracted—not that I don't make mistakes! Those are necessary, that's how we learn!” - Johanna Krynytzky, Owner, Hip Expressions Belly Dance Studio
“My studio name reminds us that we are constantly evolving. The past 18 months have certainly shown us that! Wellness to me means doing your best on any given day to make sure that you are taking care of yourself as best you can. It leads to resilience. Diet, exercise, sleep, a sense of community, and some form of faith. It all matters. Setbacks happen all the time, and every day is a chance to start again. We strive to be 'cheerleaders' for our clients when we sense that things are coming out of balance in their lives. So many have been with us for 18 years and are friends—they are our community and we all watch out for each other.” - Mo Wolfe, Owner and Founder, Evolution Pilates
I think we can all agree that there isn’t one true definition of wellness anymore. To some of us, it means getting that hot yoga sesh in daily, and to others, it means carving out time to treat ourselves to a massage or manicure. As long as you’re actively pursuing wellness—whatever that means to you—you're on the right track.
Our MO has always been about connecting the world to wellness—a term that's seen a lot of change lately. Whether you’re fully embracing the in-person experience or still delighted by the convenience of practicing at-home wellness, the Mindbody app makes it easy for you to book experiences that help you feel like YOU again.