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Consumer Discovery Show
Local
Published Tuesday Jun 12, 2018 by Brittany Raine

What I Learned at the Consumer Discovery Show

Beauty
Food
Travel

Welcome to SoHo. The land of art galleries, lofts, trendy boutiques—and the Consumer Discovery Show. I traveled to New York City to discover innovative consumer brands in wellness, beauty, and food, but what I found was so much more. From spicy kombucha to Bobbi Brown’s words of wisdom, here are four, fun lessons I learned at this elite summit set amongst the city skyline.  

Don’t over complicate it… and stick to your roots.


I came to listen to the founders/co-founders of Yasso, Health-Ade Kombucha, and Spindrift talk about the shift in consumable nutrition brands, and what I walked away with was a new view on how to take ownership in anything I create. These big consumer brands are not only products of passion, but each industry leader pulled innovation and motivation from their roots—family, friends and their upbringing. They used what was familiar, focusing on staying close to what they knew, what was in their blood and creating something more significant that’s done well.




Not all body scrubs are created equal.


Smart beauty brand play: placing your product in the bathroom of this wellness-forward conference, so people like me get to check out first-hand what you’re working with. While washing my hands, I found Revival Body Care and instantly fell in love with their Lavender + Grapeseed Body Scrub. My hands felt like they just got a new lease on life (too bad I couldn’t slather the scrub all over). Fast-forward a few minutes—I am at Revival’s booth chatting up the owner. Based out of Cleveland, Ohio, this brand offers organic, fair trade 100% vegan natural skin and hair care products that smell like *heaven*. Plus, the honest, raw passion that’s put into Revival’s products is evident, and my skin is thankful for that. 40 pouches of body scrub, please! 




Spicy kombucha is GOOD!


I never thought I would say that. I was drawn into the bright Health-Ade Kombucha booth (and their GIF machine). Promoting their new Jalapeno-Kiwi-Cucumber kombucha combination, I have to admit I was more than hesitant to try this drink. But, all the gals in the elevator on the way up to the show were raving about it, so I figured, why not? Somewhere between spicy and refreshing, this booch might be my new go-to. A fun mix of heat and cool sweetness, Health-Ade embraced branding this combo and I am totally on-board. Disclaimer, if you aren’t obsessed with spicy things, you might want to stick to their classic Pink Lady. 


Bobbi Brown is a freaking wellness mogul. 


Okay, so we’ve all heard of the Bobbi Brown makeup empire. When the 90’s were all about contouring and stark red lips, Bobbi brought it back to basics. Now it’s 2018 and Bobbi is killing it in the wellness industry with Beauty Evolution. Whether it’s tasty collagen “cocktail” or a new boutique inn in New Jersey, she is unapologetically making sure you know she is an expert in all things wellness. Oh, and did I mention she is curating some majorly cool content on justBOBBI.com? As Bobbi said during the closing fireside chat yesterday, “I do it simple, and I do it my way.” You can’t argue with that mantra. 


Brittany Raine MINDBODY
Written by
Brittany Raine
Consumer Content Program Manager
About the author
A free-spirited farmgirl from New York, Brittany traded her job as a journalist and newspaper editor for the San Diego sunshine. Brittany now leads the curation of all creative content. There are rumors she was Middle Earth's warrior elven queen in a past life.
breast cancer awareness month
Fitness
Published Tuesday Sep 27, 2022 by Bree Lewis

October is Breast Cancer Awareness Month—Here’s How You Can Make a Difference

Approximately 12,000 women aged 40 or younger are diagnosed with breast cancer every year*. Fortunately, there are preventative steps that we can take to help protect ourselves and each other—one of the best ones being exercise. That’s right. Not only does exercise help us release endorphins, but just 30 minutes of exercise three to four times per week can help decrease a person’s risk of developing breast cancer by 30–50%*.

This is hope in a statistic. Just by adopting a more healthy, active lifestyle, we could prevent the risk of developing breast cancer, while also inspiring others to reduce their risk as well. Keep A Breast Foundation has made doing just this their mission through their annual fundraising campaign, Fit 4 Prevention.

Every October, studios from all over the globe participate by raising money through donation-based workout classes for the Keep A Breast Foundation (KAB). They have created a national movement dedicated to educating others about breast cancer prevention through fitness and wellness—something Mindbody is extremely passionate about. Participating in your favorite activities, all while supporting, preventing, and spreading awareness about breast cancer awareness? Let’s get moving.

Encourage your favorite studio to sign up for the event

If you want to take a donation-based class at your favorite studio, encourage your favorite studios to sign up to bring your community closer together in a meaningful way. Registering is quick and easy. If you think your local studio may be interested in participating, have them check out KAB’s help pagewhere they can learn how to register for a donation-based class during the month of October. KAB even has a social media kit available to fitness studios to help them promote their donation-based classes.  

Other ways to help

Can’t find a local studio to take a donation-based class near you? Don’t worry, you can still give your support by donating directly to KAB’s website. Luckily, any time that you are moving your body and spreading the word—you’re doing your part in spreading awareness on how to help prevent breast cancer. That is beyond amazing.

This October, we hope you’ll join us in our plight to support the KAB Foundation and its mission to help prevent breast cancer through cultivating a healthier, more active lifestyle. Through movement, health, and wellness—we can reach great heights, together.

To learn more about the KAB Foundation and its mission and how you can get involved further, visit their website.

* National Cancer Institute

bree lewis headshot
Written by
Bree Lewis
Marketing Content Associate
About the author
Born and raised in a small mountain town just south of Yosemite National Park, Bree is an avid lover of health, wellness, and connecting to the outside world around us. As a Cal Poly English major alumn, she has a knack for books, writing, and all things words. In her free time, she enjoys being outside, drinking craft beers, and keeping life jazzy!