A registered dietitian sets the record straight on this food trend.
Download the app
Fitness memberships, workout classes, wellness services, beauty appointments and more.
As we’re entering Gatsby-era 2.0, we’ve seen some serious changes in the last millennium. First of all, we now have this thing called wellness. If you haven’t heard, it’s got seven (beautiful) dimensions. And in 2020, we’re welcoming our well-being to an age where wellness is better than ever—and even better for you.
So, what’s next? We’ve done the research, and here’s what we’ve got our sights set on as we kick off a new decade.
In 2019, lots of consumers chose to “go clean.” This year, we're getting to the bottom of what’s in our products. Just call us label nerds. From skincare and beauty, to the foods we eat and what we clean our homes with (shout-out: cleancult), consumers care what’s in their stuff. Brands like Ghost Democracy set the bar high, offering affordable skincare without the harsh chemicals—so when we say our beauty is natural, we’re not lying. We’re all about ditching the dirt in 2020 to protect our health and the health of Mother Earth. Go us!
Last year, our personal wellness became a priority, and this year, we're stepping it up—not just on our StairMasters. 55% of people said they're curious about experiential wellness and wellness activities in 2020, like immersing themselves in holistic events or visiting untraditional wellness locales. Now you can catch some z’s at a nap bar like The Dreamery by Casper or channel your inner Instagram fitness model at Equinox Hotels. And if you really want to take your wellness to the next level, sign up for a G Adventures Wellness Tour in one of ten beautiful destinations across South and Central America, Europe, or Asia. You can see all the sights, rest and rejuvenate with yoga and meditation, get physical during adventure activities, and try delicious, healthy power foods along the way. Where do we sign up?! Your wanderlust, wellness (and passport) will thank you.
Although meditation isn’t a new concept (it’s at least 3500 years old, actually), it has remained popular over the years, especially as wellness becomes more and more important in our daily lives. Last year, 18% of people practiced meditation, making it the most popular form of integrative health. The places you frequent—like your spa and yoga studio—have helped to make meditation classes, sound therapy, and tarot reading more accessible to fit your everyday schedule. Plus, meditation apps and devices such as Muse 2: The Brain Sensing Headband are hot on the market this new year. Muse helps you build a consistent meditation practice by matching your brain waves to real weather sounds (think thunderstorms or peaceful waves) to help you find focus and calm... even sleep! And it shows you real-time feedback on brain activity, heart rate, breathing, and body movements right on your phone—a literal mind-reader.
In addition to modern medicine, 68% of people believe integrative health is a good complement to increase overall wellbeing. So, what is integrative health really? It’s a holistic approach to wellness that focuses on the patient as a whole person rather than just a body with physical ailments. Basically, it’s all about that mind-body connection. In this category, we see everything from talk therapy to tea tree oil—anything that contributes to our sense of healing and wellness. Things like cupping, cryotherapy, essential oils, herbal supplements, and CBD products are sure to be on the rise in 2020. Our favorite? Jasper’s Relax CBD oil. It’s important to take time for self-care, and this magic little potion can help reduce anxiety, improve sleep, and relieve pain. It’s the perfect addition to your daily routine to help you relax and unwind.
Over the past few years, we’ve seen more and more brands offering personalized and subscription-based products. It’s like Netflix for your mind, body and soul. Brands like Sun Basket serve up healthy meals and let you choose your own combination of items to be shipped to your house each month (shut the front door!). And to kick it up a notch, some companies have found a way to make your Buzzfeed quiz hobby actually productive. They ask you questions about your lifestyle and desires to create personalized products just for you. Kyoku post-workout shakes, Ritual vitamins, and Prose haircare all want to get to know you in 2020!
When it comes to beauty, we all want to say we woke up like this *wink, wink.* Unfortunately, we’re not all Queen Bey (some of us have to try!). But this year, consumers are saving themselves the smudgy nail polish mess and frizzy post-blow-dry hair and opting for help from the pros. More than ever, people like to book quick, convenient beauty services rather than trying them at home—because nobody’s got time for that. Primping and pampering are going mainstream. Lash extensions, gel nails, facials, and blow-dry bars are easy and popular on-the-go options for any occasion that won’t quit in 2020. Pro tip: check out MudbuM for quick facials and Drybar for blowouts!
"Ridin’ Solo" is so 2010. According to Mindbody’s 2020 Fitness Trends in America report, group fitness is hotter than ever (for good reason!). Working out with a group leaves people more satisfied with their fitness level, generally happier, and closer with their friends, family, and communities. Another bonus: people who worked out the most this year did it to live long, healthy lives rather than to lose weight (sweating for self-confidence—we love to see it!). Studios like Shred415 and The Bar Method will still be all the rage in 2020. To find and try new group fitness classes, check out the Mindbody app!
If you'd like to find out even more on 2020 fitness, wellness, and beauty trends, explore the Mindbody Wellness Index!
To put it bluntly—2020 was a real bummer. When we entered the year, we all had that “20/20 vision” mindset of making the year one of travel, joy, discovering new hobbies, and conquering our fitness goals. But come March, that vision became a blurry mess of sheltering-in-place and being forced to throw our normal routines and our aspirations out the window.
Who would have thought that something like getting a haircut would be off-limits? Or that those monthly massages wouldn’t be around to help us unwind? 2020 forced us to get creative, and you blew us away with your stick-to-itiveness.
We recently polled you on Instagram to see which beauty and wellness services you missed the most and how you’ve re-vamped your self-care routines to stay sane during this train wreck of a year. And I must say, as I read your responses in my sweats, rocking the messiest top knot of all time, I definitely felt like I need to take it up a notch when it comes to getting ready for the workday.
Seriously—an alarming number of you have been on point when it comes to sticking to your daily morning routines and actually wearing work clothes while on Zoom calls. Kudos to you!
Curious to see what the takeaways were from our Instagram poll? Keep reading.
According to your responses, you're all sick of your exposed roots and split ends equally, with 51% of you preferring to get a haircut and 49% opting for hair color. The numbers were also pretty close when it came to your nails—with 52% of you opting for a manicure over a pedicure. Due to the pandemic, the state of the beauty industry has been on a rollercoaster of openings and closings—and they need our help and support now more than ever. If you happen to live in an area where you’re able to enjoy beauty services, make sure you show your stylist or nail artist a little bit of extra love when tipping them.
Anybody who knows me will tell you the thing I miss the most is getting a monthly massage—and 71% of you seem to agree. With most of us working from our beds or hunched over our laptops on our couches, our posture (if not our comfort) has taken a serious hit. While most of us either live in an area where massages are off-limits or we just don’t feel safe going in for one quite yet, there are some touchless spa treatments you're ready to try.
Call it wishful thinking, but I was fully expecting most of you to say, “Zoom camera off” as your go-to beauty tip—but I guess that’s just me. Instead, you've all been pretty consistent with your morning routines—working out, showering, and dressing like you're actually going into an office. Some of you are even going the extra mile and putting on a red lip and some earrings. I’m taking notes.
And even though this year’s challenges put a damper on our normal routines, it's inspired us to get creative with our skincare regimen. Some of you have added new serums and masks to your skincare arsenal, while others have tried out at-home facials for that quarantine glow. By far, one of the most popular answers was the incorporation of Gua Sha to help detoxify, brighten, and tighten your skin.
This year was one for the books. But I think it made us realize there is always wellness—and that taking care of ourselves is crucial. If you're in an area where in-house beauty services are an option, book that appointment (if you feel safe to do so). If your only option right now is to stay at home, keep carrying on with your feel-good, at-home routines.
If you're curious to see what some other wellness trends you should take note of in 2021, check out this blog.