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2020 Wellness Vision
Wellness
Published Wednesday Jan 01, 2020 by Sara Lesher

20/20 Vision: What We Are Seeing in Wellness This New Year 

Fitness
Beauty
Expert Advice

As we’re entering Gatsby-era 2.0, we’ve seen some serious changes in the last millennium. First of all, we now have this thing called wellness. If you haven’t heard, it’s got seven (beautiful) dimensions. And in 2020, we’re welcoming our well-being to an age where wellness is better than ever—and even better for you.  

So, what’s next? We’ve done the research, and here’s what we’ve got our sights set on as we kick off a new decade.

 

Clean Beauty

 
1. So fresh (and so green): All things clean

In 2019, lots of consumers chose to “go clean.” This year, we're getting to the bottom of what’s in our products. Just call us label nerds. From skincare and beauty, to the foods we eat and what we clean our homes with (shout-out: cleancult), consumers care what’s in their stuff. Brands like Ghost Democracy set the bar high, offering affordable skincare without the harsh chemicals—so when we say our beauty is natural, we’re not lying. We’re all about ditching the dirt in 2020 to protect our health and the health of Mother Earth. Go us!

 

 

Experiential Wellness

 
2. Worldwide wellness: There’s nothing like your first experience

Last year, our personal wellness became a priority, and this year, we're stepping it up—not just on our StairMasters. 55% of people said they're curious about experiential wellness and wellness activities in 2020, like immersing themselves in holistic events or visiting untraditional wellness locales. Now you can catch some z’s at a nap bar like The Dreamery by Casper or channel your inner Instagram fitness model at Equinox Hotels. And if you really want to take your wellness to the next level, sign up for a G Adventures Wellness Tour in one of ten beautiful destinations across South and Central America, Europe, or Asia. You can see all the sights, rest and rejuvenate with yoga and meditation, get physical during adventure activities, and try delicious, healthy power foods along the way. Where do we sign up?! Your wanderlust, wellness (and passport) will thank you.

 

 

Modern Meditation

 
3. Get your om on: Modern meditation for all

Although meditation isn’t a new concept (it’s at least 3500 years old, actually), it has remained popular over the years, especially as wellness becomes more and more important in our daily lives. Last year, 18% of people practiced meditation, making it the most popular form of integrative health. The places you frequent—like your spa and yoga studio—have helped to make meditation classes, sound therapy, and tarot reading more accessible to fit your everyday schedule. Plus, meditation apps and devices such as Muse 2: The Brain Sensing Headband are hot on the market this new year. Muse helps you build a consistent meditation practice by matching your brain waves to real weather sounds (think thunderstorms or peaceful waves) to help you find focus and calm... even sleep! And it shows you real-time feedback on brain activity, heart rate, breathing, and body movements right on your phone—a literal mind-reader.

 

 

Integrative Health

 
4. Take a chill pill: CBD, supplements, and all things integrative health

In addition to modern medicine, 68% of people believe integrative health is a good complement to increase overall wellbeing. So, what is integrative health really? It’s a holistic approach to wellness that focuses on the patient as a whole person rather than just a body with physical ailments. Basically, it’s all about that mind-body connection. In this category, we see everything from talk therapy to tea tree oil—anything that contributes to our sense of healing and wellness. Things like cupping, cryotherapy, essential oils, herbal supplements, and CBD products are sure to be on the rise in 2020. Our favorite? Jasper’s Relax CBD oil. It’s important to take time for self-care, and this magic little potion can help reduce anxiety, improve sleep, and relieve pain. It’s the perfect addition to your daily routine to help you relax and unwind.

 

 

Personalized Wellness

 
5. Let’s get personal: Personalized products that are all about you

Over the past few years, we’ve seen more and more brands offering personalized and subscription-based products. It’s like Netflix for your mind, body and soul. Brands like Sun Basket serve up healthy meals and let you choose your own combination of items to be shipped to your house each month (shut the front door!). And to kick it up a notch, some companies have found a way to make your Buzzfeed quiz hobby actually productive. They ask you questions about your lifestyle and desires to create personalized products just for you. Kyoku post-workout shakes, Ritual vitamins, and Prose haircare all want to get to know you in 2020!

 

 

Convenient Beauty

 
6. Easy breezy: Beauty on-the-go

When it comes to beauty, we all want to say we woke up like this *wink, wink.* Unfortunately, we’re not all Queen Bey (some of us have to try!). But this year, consumers are saving themselves the smudgy nail polish mess and frizzy post-blow-dry hair and opting for help from the pros. More than ever, people like to book quick, convenient beauty services rather than trying them at home—because nobody’s got time for that. Primping and pampering are going mainstream. Lash extensions, gel nails, facials, and blow-dry bars are easy and popular on-the-go options for any occasion that won’t quit in 2020. Pro tip: check out MudbuM for quick facials and Drybar for blowouts!

 

 

Group Fitness

 
7. Better together: You don’t have to be alone (for your workout)

"Ridin’ Solo" is so 2010. According to Mindbody’s 2020 Fitness Trends in America report, group fitness is hotter than ever (for good reason!). Working out with a group leaves people more satisfied with their fitness level, generally happier, and closer with their friends, family, and communities. Another bonus: people who worked out the most this year did it to live long, healthy lives rather than to lose weight (sweating for self-confidence—we love to see it!). Studios like Shred415 and The Bar Method will still be all the rage in 2020. To find and try new group fitness classes, check out the Mindbody app
 
 

If you'd like to find out even more on 2020 fitness, wellness, and beauty trends, explore the Mindbody Wellness Index!

Sara Lesher
Written by
Sara Lesher
Marketing Content Associate
About the author
Spoiled by the San Diego sunshine, Sara’s hobbies include beaching, hiking, concert-going, and brewery-hopping. As Mindbody’s marketing content associate, she naturally loves reading and writing… so if you have any book recommendations, let her know. And just between us: she’s committed to health and wellness but loves a good taco (shoutout TJ Tacos in Escondido).
female massage therapist massaging client in spa
Beauty
Published Wednesday Dec 23, 2020 by Denise Prichard

Unexpected Looks and Learnings from 2020

To put it bluntly—2020 was a real bummer. When we entered the year, we all had that “20/20 vision” mindset of making the year one of travel, joy, discovering new hobbies, and conquering our fitness goals. But come March, that vision became a blurry mess of sheltering-in-place and being forced to throw our normal routines and our aspirations out the window.  

Who would have thought that something like getting a haircut would be off-limits? Or that those monthly massages wouldn’t be around to help us unwind? 2020 forced us to get creative, and you blew us away with your stick-to-itiveness. 

We recently polled you on Instagram to see which beauty and wellness services you missed the most and how you’ve re-vamped your self-care routines to stay sane during this train wreck of a year. And I must say, as I read your responses in my sweats, rocking the messiest top knot of all time, I definitely felt like I need to take it up a notch when it comes to getting ready for the workday.  

Seriously—an alarming number of you have been on point when it comes to sticking to your daily morning routines and actually wearing work clothes while on Zoom calls. Kudos to you!  

Curious to see what the takeaways were from our Instagram poll? Keep reading.

Takeaway #1: All beauty services are missed equally 
beauty services missed 2020

According to your responses, you're all sick of your exposed roots and split ends equally, with 51% of you preferring to get a haircut and 49% opting for hair color. The numbers were also pretty close when it came to your nails—with 52% of you opting for a manicure over a pedicure. Due to the pandemic, the state of the beauty industry has been on a rollercoaster of openings and closings—and they need our help and support now more than ever. If you happen to live in an area where you’re able to enjoy beauty services, make sure you show your stylist or nail artist a little bit of extra love when tipping them.  

 

Takeaway #2: You miss massages, but are ready for touchless spa treatments 
touchless spa treatments

Anybody who knows me will tell you the thing I miss the most is getting a monthly massage—and 71% of you seem to agree. With most of us working from our beds or hunched over our laptops on our couches, our posture (if not our comfort) has taken a serious hit. While most of us either live in an area where massages are off-limits or we just don’t feel safe going in for one quite yet, there are some touchless spa treatments you're ready to try.  

  • 69% of you are interested in trying an infrared sauna treatment—no surprise during the cold winter months. This type of treatment uses light to directly warm your body to increase heart rate, help you sweat out the bad stuff (like all that wine we’ve been drinking), and treat chronic health problems.  
  • 31% of you are willing to brave the cold of cryotherapy. These sessions aim to decrease inflammation and speed up recovery time after an intense workout by standing in an extremely cold chamber of liquid nitrogen or dry, fresh, oxygenated air. 
  • 52% of you are down to try out salt caves. Turns out, Himalayan pink salt isn’t just for you fancy home chefs out there. By sitting in an entire room made of this salt, you can relax and potentially treat respiratory and skin issues.   
  • 48% of you are ready to suit up for a float tank sesh. If you love meditating, this is the perfect touchless spa treatment to try. Float tanks are filled with body-temperature saltwater—and they’re lightless and soundproof. You guys—I’ve tried this and it’s definitely the kind of R&R we all need right now.  
Takeaway #3: Your self-care routines are admirable 

Call it wishful thinking, but I was fully expecting most of you to say, “Zoom camera off” as your go-to beauty tip—but I guess that’s just me. Instead, you've all been pretty consistent with your morning routines—working out, showering, and dressing like you're actually going into an office. Some of you are even going the extra mile and putting on a red lip and some earrings. I’m taking notes.  

And even though this year’s challenges put a damper on our normal routines, it's inspired us to get creative with our skincare regimen. Some of you have added new serums and masks to your skincare arsenal, while others have tried out at-home facials for that quarantine glow. By far, one of the most popular answers was the incorporation of Gua Sha to help detoxify, brighten, and tighten your skin.  

This year was one for the books. But I think it made us realize there is always wellness—and that taking care of ourselves is crucial. If you're in an area where in-house beauty services are an option, book that appointment (if you feel safe to do so). If your only option right now is to stay at home, keep carrying on with your feel-good, at-home routines.  

If you're curious to see what some other wellness trends you should take note of in 2021, check out this blog 
 

denise prichard
Written by
Denise Prichard
Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.