Have you heard of Rachel Hollis? Before BOLD, our MINDBODY Conference this year, I had never heard of Rachel Hollis before. After experiencing her presence at BOLD, she truly rocked my world and made a lasting impression on me that I will never forget. 

Who is Rachel Hollis?

Rachel Hollis is the New York Times best-selling author of Girl Wash Your Face, co-host of the podcast RISE, a successful brand developer, and motivational speaker. She’s been called the "Tony Robbins of Motivational Speaking for Women," but her message truly transcends across gender. 

Here are the four lessons I learned from Rachel Hollis that rocked my world:

Believe in yourself.

"You are going to be as successful as you believe you are going to be."

At some point in your life, you were told to believe in yourself. What you may not have been told is that your thoughts and beliefs tend to become your reality. Rachel stressed the importance of believing in your own future success, regardless of your current status. She cited her humble beginnings growing up poor in California's Central Valley on her home street Weedpatch Hwy. Despite her start in life, she always believed that she would be a major success someday. Don't allow limiting beliefs to get in your way, and you will be successful someday.

Be authentic.

Rachel cannot stand the concept of "fake it until you make it." She argues that this mentality and attitude portrays arrogance and is at the root of the "imposter syndrome." By faking it, you are pretending to be something you are not, and shutting yourself off to the real learning and development that you need for growth. 

Focus your efforts.

Rachel works extremely hard, and cautions her listeners, "you might be working really hard, but you might not be working on the right thing." First and foremost, you should be working on yourself to develop the skills that you need to be successful in your pursuits. She stated that virtually all of the knowledge you need is available online, for free, through Google, YouTube, or Podcasts, and you need to seek it out and synthesize it.

Prove your value.

"No one cares about what you create until you prove that it has value." 

Rachel learned this the hard way from the books she’s written. No one cared about the first five books that she wrote, but number six became the #1 New York Times Bestseller, skyrocketing her to superstardom. She cited testimonials and reviews on social sharing networks that contributed to the book's success, as well as her podcast. 

A final message from Rachel: "Consistency creates community." Whatever you are working towards, be sure to work on it consistently to build your community and feed your following. Rachel practices what she preaches, which is evident in her brand following on social media, where she posts three to four times a day to connect with millions of followers. For more on Rachel Hollis, follow her on social media and be sure to check her podcast RISE, where she posts a new episode each week. 

Looking for more inspiration? You can find Eric's work on Flipboard, follow him on Twitter, connect on LinkedIn, or go straight to the source at SimpleMoneyMoves.com.