Discounts so good, we wish we could keep them to ourselves!
Download the app
Fitness memberships, workout classes, wellness services, beauty appointments and more.
While August 28th is just another day on the calendar for some, it represents a moment of great historical significance shared across generations of Black people in America. The colliding sequence of events that occurred through the years on August 28th may appear coincidental, but that makes them no less noteworthy or important. The date has historically brought both triumph and sadness for the African-American community and has transformed into what should be a day of remembrance not only for Black people, but for us all.
The date has historically brought both triumph and sadness for the African-American community and has transformed into what should be a day of remembrance not only for Black people, but for us all.
It was on this day in 1833 that the United Kingdom abolished slavery, prompting a trickle-like effect across many other countries and eventually the United States. In a horrific fluke of fate, on August 28th, 1955, a Black, fourteen-year-old boy named Emmet Till was murdered during a time of extreme racial tension and injustice in America.
The date became further destined for continual significance as the nation looked on while Dr. Martin Luther King, Jr., delivered his iconic “I Have a Dream” speech on August 28th, 1963. Pivotal to the Civil Rights Act of 1964, King, Jr.’s historic oration still evokes an emotional response, inspiring us to make our country a better place for everyone, united not only in thought and ideas, but in our hearts.
Over the last two decades, August 28th again marked catastrophic devastation echoed by powerful change. On this day in 2005, Hurricane Katrina made landfall as a Category 5 hurricane, destroying homes, leveling communities, taking lives, and displacing a significant population of Black people in New Orleans, Louisiana. Black Americans were and remain disproportionately affected by Hurricane Katrina, making up approximately two-thirds of evacuees from the area—their livelihoods, families, and homes literally washed away.
And yet, in what seemed to some a light at the end of the tunnel, on August 28th, 2008, then-senator Barack Obama accepted the Democratic nomination to become the first Black president of the United States of America. A collective smile came into focus on the faces of young, hopeful Black boys and girls, Black teens roiled by not knowing what to do “when they grow up,” and Black elders who never thought they would witness the day—someone who looked like them was months away from election to the most powerful position in America.
We must acknowledge that the 28th of August represents a pivotal date for Black Americans.
These iconic events remind us of humanity’s resilience, of the power of social and political action, and of the work we need to do as a country to ensure equality for those historically deprived of it.
These iconic events remind us of humanity’s resilience, of the power of social and political action, and of the work we need to do as a country to ensure equality for those historically deprived of it. Mindbody recognizes this day because it impacts not only members of our team but also our customers and consumers. Together, we are on a journey of learning and sharing the stories that have shaped us as a society. Understanding the impact of this day on our past positions us to be better and stronger for whatever challenges our unity next. This year, as we commemorate August 28th, let’s hope that it brings wellness, love, and a unified recognition of the lived experiences of our Black family members, friends, co-workers, and neighbors.
Tipping. While it can be a taboo topic that no one really wants to talk about publicly, the fact is, it’s a very important one that shouldn’t (and can’t) be avoided. This is all too true, especially now, when it comes to beauty services. Even before, “all of this” happened, there appeared to be some ambiguity about exactly how much to tip, when, what’s a respectable amount, and why. Now that we’ve tried our best at #homebeauty, it’s time to head back to the salons, spas, and other boutique beauty businesses (if you haven’t already). We’re here to guide you through gratuity in the new normal and why tipping a little extra to show your stylists and service providers you care during this tough time is the right thing to do.
To make sure we get you all the right answers, we asked around about it (so you don’t have to). Turns out, our Instagram followers had a lot to say about how to tip your stylists and show them some extra love right now.
Here’s what you think:
79% of you said you’ve been tipping more for beauty services recently. We’re all so grateful for our stylists—with split ends, grown-out roots, out-of-control brows, and terrible home-cut bangs to prove it. And now that many of us can return to our salons and spas, we’re appreciating the ones who help us feel beautiful even more right now.
We got a range of responses to this question. Some said they tip 5% more than they previously did, and many said 25%-35% total! Not only are these stylists actual artists, but they’re providing services we just can’t do ourselves. On top of that, many had to close their doors for several months, many were displaced as their salons shut down for good, and all of them are trying their best to get back to a sense of normalcy and do what they do best—help us look and feel beautiful. So, take this as a guide. Tip what you can but remember how much these wonderful people do for us.
When it comes to trying new services, 69% of you gave it a big fat NO, while 31% remain intrigued. It makes sense that many would stick to their go-tos right now, as salons are just starting to reopen in some areas or may not be open yet at all.
Depending on where you live and your overall health, you might be sticking with the bare minimum for now. But if your city has put in place safe reopening guidelines and measures, and you feel ready to head back out there, you can do so safely at a Mindbody salon. And you may be interested in trying out some new services right now as a way to show your local salons some extra support. If that’s you, browse beauty on the Mindbody app—and filter your categories to find out what’s out there.
Another way you can support your stylists right now? Shopping. It’s the safest way to show them some love without actually going in for a treatment. Many salons offer pre-payment on the Mindbody app and curbside pickup or a plethora of shipping methods, so you can keep contact to a minimum as much as possible. Plus, they have some pretty great stuff. If you need to invest in a good shampoo—especially because you haven’t gotten your hair done in months—so why not buy it from your stylist? According to our poll, it’s a pretty even split. 55% of you haven’t bought any products yet, while the other 45% have been shopping away. If you’re part of that 55, consider checking out your salon’s product offerings (you might see something you like).
Finally, we asked you all open-endedly how else you’re supporting your stylists right now. We got a lot of great answers. There was a lot of overlap, but we thought you might like to see some of the ones that stood out. So, if we didn’t cover it all so far, we’re about to—because you all are awesome and you did it for us. Here are some of the great ideas you had:
• “Paying in advance!”
• “Being more diligent about scheduling appointments versus letting my hair grow out”
• “Referring friends!”
• “Being flexible” (this is a good one—check out the 5 things your stylist wants you to know before you book)
• “Scheduling my next cut before I leave!”
• “Sharing their photos on Instagram and telling friends!”
So, if you’re a stylist reading this, thank you. We all want to continue showing you support during this time and beyond. And if you’re a regular person like me who really needs her highlights done, just schedule the damn appointment already (if you feel comfortable) or buy some purple shampoo from your favorite salon.