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We sat down with Après co-founder, Darby Jackson, to learn about how she *realistically* balances life, her love for wellness and a thriving plant-based protein business—all while positively evolving her personal brand.
It was very clear to my co-founder and I that there was nothing on the market that spoke to the modern wellness consumer post-workout. Everything either screamed 'bulk and biceps', had a terrifying ingredient list, or was too hard on the stomach. I was also a health coach and personal trainer and the number one question I'd get from all of my clients was, "What do I eat or drink after I workout?". I didn't have a clean and convenient recommendation for them.
Drawing on our backgrounds as Division 1 athletes, my experience with my clients, and feedback from boutique fitness studio owners, we built Après from the ground up to meet our customer's exact needs. It took us a year and a half to design the product and get it right, but it's that attention to detail and 100% commitment that I think has helped Après gain such early momentum.
My daily wellness routine used to involve rigorous exercise but I've since slowed things down. I've learned that my body and brain need a combination of intense exercise mixed with yoga, meditation and overall more rest! I think it's easy to get caught up in the mindset that more is better with exercise but a few great classes per week mixed with some walking, meditation, and self-care is perfect for me right now.
Speaking of hard workouts, I've fallen in love with boxing. It does a great job of feeding my athletic, competitive side while also pumping me up for whatever comes next in my day. Every time I walk out of a boxing class I feel like I'm ready to take on the world.
Yes! Right now I'm in love with a pumpkin smoothie recipe we developed for the holidays. It's 1 Vanilla Après mixed with 2 tablespoons of almond butter, 2 tablespoons of pumpkin puree, pumpkin pie spice, and ice cubes. It's to die for!
The inspiration for new Après flavors comes from our community. We are constantly asking people via social posts and stories about what they'd like to see from us next. When we polled our following earlier this year, it was clear that they were looking for a coffee and vanilla flavor from us. We also started to see people pour their Après into their morning coffee, so it was a no-brainer. In terms of new flavors, we are working on two right now. All I can say is that people will be very happy!
Want to treat yourself post-workout? Use code MINDBODY20 to get 20% off all Après products!
For the first time ever, the globe will be watching surfing take center stage at the 2020 (postponed to July 2021) Olympics. People from all over the world will be appreciating the sport, many for the first time.
This symbolizes the surfing community breaking through centuries of negative stereotypes. Though conditions play a big part in the sport, the biggest hurdle the athletes will have to overcome to see success is mental. The winner will be the one who chooses their waves wisely with their understanding of the conditions and ability to intimidate and therefore overcome components. Meanwhile, they will be challenging themselves to emerge from crashing barrels, fly into the air, and land on the shifting surface gracefully. No big deal.
You’ve probably heard the invention of a wave pool, which creates the perfect man-made wave. In 2007, Kelly Slater founded his wave company with a passion to build the perfectly rideable wave at his surf ranch. It was debated whether the Olympics should be held in the ocean or on a manufactured wave, with many differing opinions on what would be right. The decision was made, and the event will take place in the sea, at Tsurigasaki Beach in Japan, about 40 miles east of Tokyo, where the rest of the 2021 games will be hosted.
As you watch, take a moment to reflect on the century of effort for this to happen. This initiative can be traced all the way back to the 1912 summer games that took place in Stockholm. Duke Kahanamoku, known as the father of modern surfing, won three gold medals in swimming, and while accepting his medal, he expressed that it was his dream to see surfing be added. To add fuel to the fire, International Surfing Association, recognized as the surfing world's governing authority by the International Olympic Committee (IOC), began lobbying for the inclusion of surfing in the Olympics in 1955.
Surfing is a multidimensional sport unlike any other. Nothing compares to paddling out to the serene silence that awaits beyond the breaking waves. Once you get out there, you immediately escape the many annoyances ingrained in everyday life—the constant notifications on your phone and laptop, your back-to-back schedule, answering to other people. You’re no longer on the time that your watch reads, you’re on mother nature’s time. You’re also no longer in control of your surroundings. Now, all you can do is surrender and wait for the next set to come, while trying to position yourself for when it does.
The high from catching the perfect wave is so addicting that surfers would fail on one hundred in a row just to catch that one. After you catch that perfect one, you replay it in your mind for the rest of the day.
A successful session is reliant on so many factors of mother nature—a force way bigger than us. For ideal conditions to exist, a good-sized swell must approach from the right direction, the wind must be flowing offshore, and you have to time your session right with the ebb and flow of the tide.
The sport is always teaching you life lessons. It is humbling, even if you’ve been practicing it for many years. One reason why it takes so long to master is that the conditions are going to be different every time you get out there. You might have caught a million yesterday, but today makes you feel like a kook because you can’t land one decent wave.
The community of people that you become a part of when you surf is special. A shared obsession with the ocean that brings you to dive into the water at dawn to get a session in bonds you quick. When you’re out there, you’ll find yourself interacting with people of all ages and backgrounds. People enjoy sharing the stoke of the sport. When you see someone out there teaching somebody new, you’ll encounter them cheering at the top of their lungs when they catch a good wave, and as you look around, you’ll see smiles all across the lineup. The other day, I caught a long wave in to be met with a cheering crowd of locals who frequent the spot that I do. When I got to shore, a local showed me their secret stash of hot packs to access in case I, or someone else, gets stung by a stingray when they aren’t around.
Being out in the ocean and abiding by her rules gives surfers a deep love and connection to nature. It’s common to see sea animals out there, like dolphins, stingrays, and fish. When you have an encounter, it’s a reminder that we are invading their territory. It sucks when you see trash floating in the water, or on the sand in its route to the water. It’s a sad reminder of the negative impact that humans can have on natural environments. It inspires you to pick up trash and advocate for sustainability so that we, as a collective, can take care of the beauty that we are lucky to have access to.
Tune in to see surfing break into the biggest international sporting event in the world beginning on Saturday, July 24th.
Do you live by the ocean? Paddle out with an instructor.
Don't live by the water, but still want to train for your next surf trip? Consider these classes.
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