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Darby Jackson: Reimagining Post-Workout Protein
Wellness
Published Monday Nov 19, 2018 by Darby Jackson

Darby Jackson: Reimagining Post-Workout Protein

Drink
Nutrition
Expert Advice

We sat down with Après co-founder, Darby Jackson, to learn about how she *realistically* balances life, her love for wellness and a thriving plant-based protein business—all while positively evolving her personal brand. 

 

Après


What idea sparked Après and how has being part of the wellness industry shaped you? 

It was very clear to my co-founder and I that there was nothing on the market that spoke to the modern wellness consumer post-workout. Everything either screamed 'bulk and biceps', had a terrifying ingredient list, or was too hard on the stomach. I was also a health coach and personal trainer and the number one question I'd get from all of my clients was, "What do I eat or drink after I workout?". I didn't have a clean and convenient recommendation for them.

Drawing on our backgrounds as Division 1 athletes, my experience with my clients, and feedback from boutique fitness studio owners, we built Après from the ground up to meet our customer's exact needs. It took us a year and a half to design the product and get it right, but it's that attention to detail and 100% commitment that I think has helped Après gain such early momentum. 

 

What’s your wellness routine? How has it evolved over time?

My daily wellness routine used to involve rigorous exercise but I've since slowed things down. I've learned that my body and brain need a combination of intense exercise mixed with yoga, meditation and overall more rest! I think it's easy to get caught up in the mindset that more is better with exercise but a few great classes per week mixed with some walking, meditation, and self-care is perfect for me right now.  

 

As an entrepreneur, you’re always on the go. What class do you book ahead of time to make sure you get a workout in?

Speaking of hard workouts, I've fallen in love with boxing. It does a great job of feeding my athletic, competitive side while also pumping me up for whatever comes next in my day. Every time I walk out of a boxing class I feel like I'm ready to take on the world. 

 

Do you have a go-to recipe that incorporates Après?

Yes! Right now I'm in love with a pumpkin smoothie recipe we developed for the holidays. It's 1 Vanilla Après mixed with 2 tablespoons of almond butter, 2 tablespoons of pumpkin puree, pumpkin pie spice, and ice cubes. It's to die for! 

 

How do you pick new flavors? We know Cold Brew and Vanilla just came out, can you tease any others? 

The inspiration for new Après flavors comes from our community. We are constantly asking people via social posts and stories about what they'd like to see from us next. When we polled our following earlier this year, it was clear that they were looking for a coffee and vanilla flavor from us. We also started to see people pour their Après into their morning coffee, so it was a no-brainer. In terms of new flavors, we are working on two right now. All I can say is that people will be very happy! 


Want to treat yourself post-workout? Use code MINDBODY20 to get 20% off all Après products! 

Darby Jackson Après
Written by
Darby Jackson
Après Co-founder | Integrative Nutrition Health Coach
About the author
A certified Integrative Nutrition Health Coach and personal trainer, Darby's interest in wellness began when she was diagnosed with celiac disease. Empowering women through food and fitness, she now brings her experiences to Après by creating a lifestyle and community around this nutritious, convenient drink.
breast cancer awareness month
Fitness
Published Tuesday Sep 27, 2022 by Bree Lewis

October is Breast Cancer Awareness Month—Here’s How You Can Make a Difference

Approximately 12,000 women aged 40 or younger are diagnosed with breast cancer every year*. Fortunately, there are preventative steps that we can take to help protect ourselves and each other—one of the best ones being exercise. That’s right. Not only does exercise help us release endorphins, but just 30 minutes of exercise three to four times per week can help decrease a person’s risk of developing breast cancer by 30–50%*.

This is hope in a statistic. Just by adopting a more healthy, active lifestyle, we could prevent the risk of developing breast cancer, while also inspiring others to reduce their risk as well. Keep A Breast Foundation has made doing just this their mission through their annual fundraising campaign, Fit 4 Prevention.

Every October, studios from all over the globe participate by raising money through donation-based workout classes for the Keep A Breast Foundation (KAB). They have created a national movement dedicated to educating others about breast cancer prevention through fitness and wellness—something Mindbody is extremely passionate about. Participating in your favorite activities, all while supporting, preventing, and spreading awareness about breast cancer awareness? Let’s get moving.

Encourage your favorite studio to sign up for the event

If you want to take a donation-based class at your favorite studio, encourage your favorite studios to sign up to bring your community closer together in a meaningful way. Registering is quick and easy. If you think your local studio may be interested in participating, have them check out KAB’s help pagewhere they can learn how to register for a donation-based class during the month of October. KAB even has a social media kit available to fitness studios to help them promote their donation-based classes.  

Other ways to help

Can’t find a local studio to take a donation-based class near you? Don’t worry, you can still give your support by donating directly to KAB’s website. Luckily, any time that you are moving your body and spreading the word—you’re doing your part in spreading awareness on how to help prevent breast cancer. That is beyond amazing.

This October, we hope you’ll join us in our plight to support the KAB Foundation and its mission to help prevent breast cancer through cultivating a healthier, more active lifestyle. Through movement, health, and wellness—we can reach great heights, together.

To learn more about the KAB Foundation and its mission and how you can get involved further, visit their website.

* National Cancer Institute

bree lewis headshot
Written by
Bree Lewis
Marketing Content Associate
About the author
Born and raised in a small mountain town just south of Yosemite National Park, Bree is an avid lover of health, wellness, and connecting to the outside world around us. As a Cal Poly English major alumn, she has a knack for books, writing, and all things words. In her free time, she enjoys being outside, drinking craft beers, and keeping life jazzy!