The word “wellness” has seemingly taken on a new meaning...
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Dancer by trade, Dustin Isom’s pure talent and positive personality radiates off the walls of Barre3 in Henderson, NV. As a barre instructor and advocate for the LGBTQ community, Dustin leads all of his classes with inclusivity and acceptance—blending confidence and conviction during every workout.
We asked Dustin to tell us about how his life experiences have shaped how he teaches (and relates to) each student who steps into the studio.
I grew up as an extremely active child. I played sports all through middle school, but as I transitioned to high school, I developed a love for dance. One of my teachers was an instructor at a local studio and invited some of her students to take a class. That was about five years ago. A few years after that, a friend brought me to Barre3 Henderson, and I instantly fell in love.
With barre, I am not afraid to test my masculinity. I continue to step into a barre class—even being the only male in the room—simply because of how the LGBTQ community has shaped me. I will throw myself into a class of mostly women, and confidently walk out proudly sporting my Barre3 gear.
Barre3 Henderson has become my studio of choice because of their core values. With a focus on balance, Barre3 teaches people how to find harmony in their minds and bodies, which is extremely beneficial to a dancer and athlete like me.
Being the first and only male instructor at my studio, my goal is to get more men into a barre class. I want them to enter feeling just as comfortable and confident as all my female clients, and leave feeling accomplished. I challenge more men to break barriers, try something new, and dive deeper into what connects their mind and body.
When I am not teaching, I stay as active as possible. I train at a local gym or even take other Barre3 classes from fellow instructors. When I’m not relaxing by the pool, I keep my afternoons light before heading to the Las Vegas Strip for an evening of performances.
When I have new clients in my class, I like to end with a quote from Denis Waitley, “It’s not what you are that holds you back, it’s what you think you are not.” This quote really resonates because the only thing standing in your way is you. What holds us back and makes us feel discouraged or intimidated is all up to us. Allowing ourselves to feel vulnerable and open is the only way we can allow for change in our mind, body, and soul.
My number one tip is to be open and accepting. Find acceptance in yourself, acceptance in others and acceptance in change. Nothing in life is ever accomplished through denial and self-hatred.
February is Black History Month—a celebration of the achievements and contributions of African Americans in society. As the beauty and wellness industry becomes a more welcoming and inclusive space for all, we are taking this opportunity to continue to shine a light on the gap of inclusivity and diversity in our industry, and take action to promote, empower, and honor the Black community that shapes and grows wellness.
While the beauty industry is making improvements—it's important to showcase and support Black businesses and the creatives in this space every day. To honor them, we're shouting out some of our favorite Black-owned beauty and wellness businesses to support.
Beauty Bin is a full-service day spa and dry bar located in Asheville, NC. With a focus on inclusivity for people of all backgrounds, genders, and races, their MO is to match the outer beauty of every client to their inner beauty. From eyelash extensions and hydrafacials to waxing and massage, Beauty Bin is a one-stop-shop for all the spa services.
The KIKA Method® is a gentle assisted stretching process that loosens up tight muscles freeing your body from pain and stress. By practicing this method, clients can experience decreased muscle tension, increased energy, enhanced flexibility, a substantial reduction in stress, improved posture and relaxation, and increased mental clarity. While its headquarters is located in Las Vegas, NV, they have multiple locations sprinkled throughout the US, including Atlanta, New York City, and Dallas—just to name a few.
At Kimberly Coleman Salon, their philosophy begins with promoting healthy tresses, elegant sets, unique accouterments, perfect pampering of hands and feet, and precision cuts. Known for working with models and celebrities, they fully appreciate and celebrate the diversity of their clientele which also includes super moms and warrior dads.
Pressed Roots was developed with the simple concept in mind—that everyone deserves access to easy, and quality hair care. What started as a single pop-up shop in Boston, grew to a multi-city pop-up tour, and is now slated to be the largest national hair salon franchise specializing in the care and styling of highly textured hair, they launched their first flagship location in Dallas, TX.
Jersey City resident, Alyza Brevard-Rodriguez started SW3AT. The company began as a fitness apparel line in 2015 but evolved into a sanctuary catered to health and wellness now known as SW3AT Sauna Studio—the first infrared sauna studio in Jersey City. The healing power of infrared heat therapy is a phenomenal option for holistic health proven to strengthen the immune system and provide relief from joint stiffness and muscle pain. It is also supportive of any fitness program as it aids in weight loss (you can torch up to 900 calories in a 45-minute session) while also detoxifying your body from some of the most harmful toxins.
Kelli Coleman and Anika Jackson opened The TEN Nail Bar in Detroit to address a void in their city. They saw a need for a quality, modern nail bar that could also serve as a fun social space for Detroit’s residents and professionals. They designed the TEN to provide their clients with a #Perfect10 experience—where you can relax, enjoy music, a drink, your friends, a clean and precise manicure, and a much-needed break from all your hectic days.
Located in the beautiful downtown Hyde Park Chicago area, Bettye O Day Spa specializes in first-class treatments. They aim to nurture and relax each of their clients with individualized and innovative therapeutic techniques. From body wraps and massages to facials and hydrotherapy, this day spa promises to be a safe place for healing to occur.
Looking for more businesses to support? ClassPass has also created a list of Black-owned business to check out all year-round. While both of these lists are a great start to get you familiar with many of the Black-owned businesses either in your neighborhood or around the globe, we have only scratched the surface. We'd love to keep these lists growing.If you have any businesses you'd like to see on this list, click here to submit a Black-owned business we should be highlighting as well!