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Fitness memberships, workout classes, wellness services, beauty appointments and more.
The small businesses we love need our support now more than ever, and this includes our favorite local beauty, fitness, and wellness spots.
We know you want to help, too. Recent Mindbody consumer data showed 83% of consumers in open communities expect their fitness spending to either stay the same or go up. And not just fitness, but wellness and beauty too! 79% percent of wellness lovers and 77% of beauty clients expect the same or increased spending as businesses reopen.
So, how can we support? Here are 3 ways to show up for the businesses you love right now.
If you can’t make it to in-studio classes or appointments quite yet—whether it’s because they haven’t reopened, or you just don’t feel comfortable yet—you can still support your favorite businesses through retail! Whether it’s that fancy shampoo and conditioner your stylist recommends, a shiny new yoga mat from your favorite studio, or some essential oils from your go-to wellness spa, now’s the perfect time to stock up on products.
Hint: Look up your local small businesses on social media! Many wellness businesses post updates on retail, reopening, and everything you need to know on Facebook or Instagram.
If you’ve been considering an upgrade—whether to your gym membership or next beauty service—now's the time to do it. For example, many fitness studios now offer access to an on-demand library as an upgrade to a current package or membership (workouts from wherever, whenever you’d like). Similarly, salons, spas, and wellness businesses offer service add-ons like take-home conditioning masks, lip treatments, or LED therapy to make beauty services even more luxurious and effective.
Ask your go-to locations how you can upgrade and treat yourself to an add-on, so you can help the businesses you love get back on their feet while you get back on yours in the studio.
To help support small fitness, wellness, and beauty businesses even further, Mindbody is teaming up with American Express for a Shop Small® campaign. Together, we’re committed to helping your favorite businesses come back strong and rewarding you for supporting them, too.
Now through September 20, eligible American Express Card Members who spend $10 or more at an eligible small business with an enrolled American Express Card get $5 back as a statement credit, on up to ten transactions. *
That means you can earn up to $50 back when you spend on your favorite fitness, beauty, and wellness services and products.
Whether you want to stock up on retail, upgrade to a virtual membership, or both, the best way to show up for the businesses you love right now is to shop! Between now and September 20th, use your AmEx to buy those class passes, gift cards, beauty services, massages, and facials. And you benefit, too, so it’s really a win-win.
Now, more than ever, it’s time to show up for your community. Small businesses are doing everything they can to stay afloat so they can provide the services that help us lead happier and healthier lives. Let’s show them—and ourselves—some love in return.
Happy shopping and stay safe!
To put it bluntly—2020 was a real bummer. When we entered the year, we all had that “20/20 vision” mindset of making the year one of travel, joy, discovering new hobbies, and conquering our fitness goals. But come March, that vision became a blurry mess of sheltering-in-place and being forced to throw our normal routines and our aspirations out the window.
Who would have thought that something like getting a haircut would be off-limits? Or that those monthly massages wouldn’t be around to help us unwind? 2020 forced us to get creative, and you blew us away with your stick-to-itiveness.
We recently polled you on Instagram to see which beauty and wellness services you missed the most and how you’ve re-vamped your self-care routines to stay sane during this train wreck of a year. And I must say, as I read your responses in my sweats, rocking the messiest top knot of all time, I definitely felt like I need to take it up a notch when it comes to getting ready for the workday.
Seriously—an alarming number of you have been on point when it comes to sticking to your daily morning routines and actually wearing work clothes while on Zoom calls. Kudos to you!
Curious to see what the takeaways were from our Instagram poll? Keep reading.
According to your responses, you're all sick of your exposed roots and split ends equally, with 51% of you preferring to get a haircut and 49% opting for hair color. The numbers were also pretty close when it came to your nails—with 52% of you opting for a manicure over a pedicure. Due to the pandemic, the state of the beauty industry has been on a rollercoaster of openings and closings—and they need our help and support now more than ever. If you happen to live in an area where you’re able to enjoy beauty services, make sure you show your stylist or nail artist a little bit of extra love when tipping them.
Anybody who knows me will tell you the thing I miss the most is getting a monthly massage—and 71% of you seem to agree. With most of us working from our beds or hunched over our laptops on our couches, our posture (if not our comfort) has taken a serious hit. While most of us either live in an area where massages are off-limits or we just don’t feel safe going in for one quite yet, there are some touchless spa treatments you're ready to try.
Call it wishful thinking, but I was fully expecting most of you to say, “Zoom camera off” as your go-to beauty tip—but I guess that’s just me. Instead, you've all been pretty consistent with your morning routines—working out, showering, and dressing like you're actually going into an office. Some of you are even going the extra mile and putting on a red lip and some earrings. I’m taking notes.
And even though this year’s challenges put a damper on our normal routines, it's inspired us to get creative with our skincare regimen. Some of you have added new serums and masks to your skincare arsenal, while others have tried out at-home facials for that quarantine glow. By far, one of the most popular answers was the incorporation of Gua Sha to help detoxify, brighten, and tighten your skin.
This year was one for the books. But I think it made us realize there is always wellness—and that taking care of ourselves is crucial. If you're in an area where in-house beauty services are an option, book that appointment (if you feel safe to do so). If your only option right now is to stay at home, keep carrying on with your feel-good, at-home routines.
If you're curious to see what some other wellness trends you should take note of in 2021, check out this blog.