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amex support small businesses
Wellness
Published Wednesday Jul 08, 2020 by Sara Lesher

How to Support Small (Wellness) Businesses Post-COVID-19

COVID-19
Recovery
Mindbody Community

The small businesses we love need our support now more than ever, and this includes our favorite local beauty, fitness, and wellness spots.  

We know you want to help, too. Recent Mindbody consumer data showed 83% of consumers in open communities expect their fitness spending to either stay the same or go up. And not just fitness, but wellness and beauty too! 79% percent of wellness lovers and 77% of beauty clients expect the same or increased spending as businesses reopen. 

So, how can we support? Here are 3 ways to show up for the businesses you love right now. 


1. Stock up on retail 

If you can’t make it to in-studio classes or appointments quite yet—whether it’s because they haven’t reopened, or you just don’t feel comfortable yet—you can still support your favorite businesses through retail! Whether it’s that fancy shampoo and conditioner your stylist recommends, a shiny new yoga mat from your favorite studio, or some essential oils from your go-to wellness spa, now’s the perfect time to stock up on products.  

Hint: Look up your local small businesses on social media! Many wellness businesses post updates on retail, reopening, and everything you need to know on Facebook or Instagram. 


2. Upgrade, upgrade, upgrade (re: add-ons, virtual offerings, etc.)  

If you’ve been considering an upgrade—whether to your gym membership or next beauty service—now's the time to do it. For example, many fitness studios now offer access to an on-demand library as an upgrade to a current package or membership (workouts from wherever, whenever you’d like). Similarly, salons, spas, and wellness businesses offer service add-ons like take-home conditioning masks, lip treatments, or LED therapy to make beauty services even more luxurious and effective.  

Ask your go-to locations how you can upgrade and treat yourself to an add-on, so you can help the businesses you love get back on their feet while you get back on yours in the studio. 


3. Use your AmEx 

To help support small fitness, wellness, and beauty businesses even further, Mindbody is teaming up with American Express for a  Shop Small® campaign. Together, we’re committed to helping your favorite businesses come back strong and rewarding you for supporting them, too.  

How?  

Now through September 20, eligible American Express Card Members who spend $10 or more at an eligible small business with an enrolled American Express Card get $5 back as a statement credit, on up to ten transactions. * 

That means you can earn up to $50 back when you spend on your favorite fitness, beauty, and wellness services and products. 

Whether you want to stock up on retail, upgrade to a virtual membership, or both, the best way to show up for the businesses you love right now is to shop!  Between now and September 20th, use your AmEx to buy those class passes, gift cards, beauty services, massages, and facials.  And you benefit, too, so it’s really a win-win. 

Now, more than ever, it’s time to show up for your community. Small businesses are doing everything they can to stay afloat so they can provide the services that help us lead happier and healthier lives. Let’s show them—and ourselves—some love in return. 

Happy shopping and stay safe!  
 


Mindbody. “COVID-19 Fitness Consumer Survey.” May 2020. 
Mindbody. “COVID-19 Beauty & Wellness Consumer Survey.” May 2020. 
Sara Lesher
Written by
Sara Lesher
Marketing Content Associate
About the author
Spoiled by the San Diego sunshine, Sara’s hobbies include beaching, hiking, concert-going, and brewery-hopping. As Mindbody’s marketing content associate, she naturally loves reading and writing… so if you have any book recommendations, let her know. And just between us: she’s committed to health and wellness but loves a good taco (shoutout TJ Tacos in Escondido).
virtual workout buddy illustration
Fitness
Published Friday Nov 13, 2020 by Denise Prichard

Why You Need a Virtual Workout Buddy

Fitness
Motivation

Ah, 2020—the year that truly put our sanity to the test.  On top of that, something that most people use to navigate through a tough time has essentially been stripped away from us—our normal workout routines. I don’t know about you, but even skipping a week at the gym can send me into a tailspin. But several months of sheltering in place and being forced to adapt to this new normal?

That’s a different story.  

While I think we can all say we’re grateful that fitness studios were quick to offer virtual classes when COVID-19 hit—there is something about constantly working out by ourselves that may trigger some of us to hit pause on our workout routines and start turning towards less robust habits. *Reluctantly raises hand* 

The other day I came across a stat that really set off some alarms. According to a recent study, Americans are spending an additional two hours each day on their couch since March 2020. As of recently, I can say I’m totally guilty of a little too much R&R. While an evening of Netflix and wine once sounded like heaven on earth for most of us, I think it’s safe to say the repetition of this is starting to get kind of old. Also, Schitt’s Creek is over now, so I really don’t have any excuse to not dedicate my free time to jumping back into my at-home workouts.  

I started pondering what made dial back my fitness routine in the first place? Was it a lack of motivation? No, not really. Screen fatigue? I think my Netflix history outlined above would tell you that’s a solid ‘no.’ Then it hit me—the thing that motivated me to stay on top of my fitness goals was being around other people with the same goals. Pre-COVID, going to my favorite spin studio and the local yoga hot spot was how I typically spent my social hour during the workweek. I realized the best way to amp up my at-home workout routine was to re-connect with my workout buddies and start doing virtual classes together to create that sense of community I craved.  

If you’re also experiencing some form of live stream lull when it comes to your workouts, then getting a virtual workout buddy may be exactly what you need. Here’s why: 


A virtual workout buddy keeps you accountable. 

Just like in-person workouts, making plans to sweat it out with one of your friends motivates you to show up and be your best self.  According to the Mindbody Wellness Index, 25% of the folks we surveyed said they found it difficult to hold themselves accountable to their workout goals on their own—and an additional 20% of people said a lack of support was responsible for missed workouts.  


A virtual workout buddy will push you further. 

Everybody enjoys a little friendly competition, right? Maybe you have a friend who is a powerhouse at virtual HIIT—try signing up for a class with them to help you take your workout to a whole new level.  


A virtual workout buddy makes you more adventurous. 

Getting a workout sesh in with a friend is the perfect time to try a new exercise such as virtual yoga or virtual barre. Trying something new can be scary—I get it. But by trying a new type of exercise with a friend, you can both give each other a confidence boost by acting as each other’s personal hype man.   


A virtual workout buddy helps keep you social.

Look, we’re all craving human interaction these days—and I know I’m not the only one who is missing weekly happy hours with friends. Luckily, fitness studios are getting creative with their virtual offerings post-workout, too! When we asked members of our MindbodyOne Community how they are keeping things interesting for their students in the virtual space, they said they are hosting monthly virtual wine dates to share fitness stories and personal victories. Not only do you get to drink wine, but you and your buddy get to meet other like-minded people at the same time.  

As 2020 winds down (thank goodness), you have a unique opportunity to reconnect with your friends and take your workout sessions to the next level with a virtual workout buddy. So, why not start now? Book a virtual fitness class and encourage your friends to show up for you and themselves today.

denise prichard
Written by
Denise Prichard
Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.