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Wellness
Published Wednesday Jul 08, 2020 by Sara Lesher

How to Support Small (Wellness) Businesses Post-COVID-19

COVID-19
Recovery
Mindbody Community

The small businesses we love need our support now more than ever, and this includes our favorite local beauty, fitness, and wellness spots.  

We know you want to help, too. Recent Mindbody consumer data showed 83% of consumers in open communities expect their fitness spending to either stay the same or go up. And not just fitness, but wellness and beauty too! 79% percent of wellness lovers and 77% of beauty clients expect the same or increased spending as businesses reopen. 

So, how can we support? Here are 3 ways to show up for the businesses you love right now. 


1. Stock up on retail 

If you can’t make it to in-studio classes or appointments quite yet—whether it’s because they haven’t reopened, or you just don’t feel comfortable yet—you can still support your favorite businesses through retail! Whether it’s that fancy shampoo and conditioner your stylist recommends, a shiny new yoga mat from your favorite studio, or some essential oils from your go-to wellness spa, now’s the perfect time to stock up on products.  

Hint: Look up your local small businesses on social media! Many wellness businesses post updates on retail, reopening, and everything you need to know on Facebook or Instagram. 


2. Upgrade, upgrade, upgrade (re: add-ons, virtual offerings, etc.)  

If you’ve been considering an upgrade—whether to your gym membership or next beauty service—now's the time to do it. For example, many fitness studios now offer access to an on-demand library as an upgrade to a current package or membership (workouts from wherever, whenever you’d like). Similarly, salons, spas, and wellness businesses offer service add-ons like take-home conditioning masks, lip treatments, or LED therapy to make beauty services even more luxurious and effective.  

Ask your go-to locations how you can upgrade and treat yourself to an add-on, so you can help the businesses you love get back on their feet while you get back on yours in the studio. 


3. Use your AmEx 

To help support small fitness, wellness, and beauty businesses even further, Mindbody is teaming up with American Express for a  Shop Small® campaign. Together, we’re committed to helping your favorite businesses come back strong and rewarding you for supporting them, too.  

How?  

Now through September 20, eligible American Express Card Members who spend $10 or more at an eligible small business with an enrolled American Express Card get $5 back as a statement credit, on up to ten transactions. * 

That means you can earn up to $50 back when you spend on your favorite fitness, beauty, and wellness services and products. 

Whether you want to stock up on retail, upgrade to a virtual membership, or both, the best way to show up for the businesses you love right now is to shop!  Between now and September 20th, use your AmEx to buy those class passes, gift cards, beauty services, massages, and facials.  And you benefit, too, so it’s really a win-win. 

Now, more than ever, it’s time to show up for your community. Small businesses are doing everything they can to stay afloat so they can provide the services that help us lead happier and healthier lives. Let’s show them—and ourselves—some love in return. 

Happy shopping and stay safe!  
 


Mindbody. “COVID-19 Fitness Consumer Survey.” May 2020. 
Mindbody. “COVID-19 Beauty & Wellness Consumer Survey.” May 2020. 
Sara Lesher
Written by
Sara Lesher
Marketing Content Associate
About the author
Spoiled by the San Diego sunshine, Sara’s hobbies include beaching, hiking, concert-going, and brewery-hopping. As Mindbody’s marketing content associate, she naturally loves reading and writing… so if you have any book recommendations, let her know. And just between us: she’s committed to health and wellness but loves a good taco (shoutout TJ Tacos in Escondido).
female massage therapist massaging client in spa
Beauty
Published Wednesday Dec 23, 2020 by Denise Prichard

Unexpected Looks and Learnings from 2020

To put it bluntly—2020 was a real bummer. When we entered the year, we all had that “20/20 vision” mindset of making the year one of travel, joy, discovering new hobbies, and conquering our fitness goals. But come March, that vision became a blurry mess of sheltering-in-place and being forced to throw our normal routines and our aspirations out the window.  

Who would have thought that something like getting a haircut would be off-limits? Or that those monthly massages wouldn’t be around to help us unwind? 2020 forced us to get creative, and you blew us away with your stick-to-itiveness. 

We recently polled you on Instagram to see which beauty and wellness services you missed the most and how you’ve re-vamped your self-care routines to stay sane during this train wreck of a year. And I must say, as I read your responses in my sweats, rocking the messiest top knot of all time, I definitely felt like I need to take it up a notch when it comes to getting ready for the workday.  

Seriously—an alarming number of you have been on point when it comes to sticking to your daily morning routines and actually wearing work clothes while on Zoom calls. Kudos to you!  

Curious to see what the takeaways were from our Instagram poll? Keep reading.

Takeaway #1: All beauty services are missed equally 
beauty services missed 2020

According to your responses, you're all sick of your exposed roots and split ends equally, with 51% of you preferring to get a haircut and 49% opting for hair color. The numbers were also pretty close when it came to your nails—with 52% of you opting for a manicure over a pedicure. Due to the pandemic, the state of the beauty industry has been on a rollercoaster of openings and closings—and they need our help and support now more than ever. If you happen to live in an area where you’re able to enjoy beauty services, make sure you show your stylist or nail artist a little bit of extra love when tipping them.  

 

Takeaway #2: You miss massages, but are ready for touchless spa treatments 
touchless spa treatments

Anybody who knows me will tell you the thing I miss the most is getting a monthly massage—and 71% of you seem to agree. With most of us working from our beds or hunched over our laptops on our couches, our posture (if not our comfort) has taken a serious hit. While most of us either live in an area where massages are off-limits or we just don’t feel safe going in for one quite yet, there are some touchless spa treatments you're ready to try.  

  • 69% of you are interested in trying an infrared sauna treatment—no surprise during the cold winter months. This type of treatment uses light to directly warm your body to increase heart rate, help you sweat out the bad stuff (like all that wine we’ve been drinking), and treat chronic health problems.  
  • 31% of you are willing to brave the cold of cryotherapy. These sessions aim to decrease inflammation and speed up recovery time after an intense workout by standing in an extremely cold chamber of liquid nitrogen or dry, fresh, oxygenated air. 
  • 52% of you are down to try out salt caves. Turns out, Himalayan pink salt isn’t just for you fancy home chefs out there. By sitting in an entire room made of this salt, you can relax and potentially treat respiratory and skin issues.   
  • 48% of you are ready to suit up for a float tank sesh. If you love meditating, this is the perfect touchless spa treatment to try. Float tanks are filled with body-temperature saltwater—and they’re lightless and soundproof. You guys—I’ve tried this and it’s definitely the kind of R&R we all need right now.  
Takeaway #3: Your self-care routines are admirable 

Call it wishful thinking, but I was fully expecting most of you to say, “Zoom camera off” as your go-to beauty tip—but I guess that’s just me. Instead, you've all been pretty consistent with your morning routines—working out, showering, and dressing like you're actually going into an office. Some of you are even going the extra mile and putting on a red lip and some earrings. I’m taking notes.  

And even though this year’s challenges put a damper on our normal routines, it's inspired us to get creative with our skincare regimen. Some of you have added new serums and masks to your skincare arsenal, while others have tried out at-home facials for that quarantine glow. By far, one of the most popular answers was the incorporation of Gua Sha to help detoxify, brighten, and tighten your skin.  

This year was one for the books. But I think it made us realize there is always wellness—and that taking care of ourselves is crucial. If you're in an area where in-house beauty services are an option, book that appointment (if you feel safe to do so). If your only option right now is to stay at home, keep carrying on with your feel-good, at-home routines.  

If you're curious to see what some other wellness trends you should take note of in 2021, check out this blog 
 

denise prichard
Written by
Denise Prichard
Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.