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Fitness memberships, workout classes, wellness services, beauty appointments and more.
The small businesses we love need our support now more than ever, and this includes our favorite local beauty, fitness, and wellness spots.
We know you want to help, too. Recent Mindbody consumer data showed 83% of consumers in open communities expect their fitness spending to either stay the same or go up. And not just fitness, but wellness and beauty too! 79% percent of wellness lovers and 77% of beauty clients expect the same or increased spending as businesses reopen.
So, how can we support? Here are 3 ways to show up for the businesses you love right now.
If you can’t make it to in-studio classes or appointments quite yet—whether it’s because they haven’t reopened, or you just don’t feel comfortable yet—you can still support your favorite businesses through retail! Whether it’s that fancy shampoo and conditioner your stylist recommends, a shiny new yoga mat from your favorite studio, or some essential oils from your go-to wellness spa, now’s the perfect time to stock up on products.
Hint: Look up your local small businesses on social media! Many wellness businesses post updates on retail, reopening, and everything you need to know on Facebook or Instagram.
If you’ve been considering an upgrade—whether to your gym membership or next beauty service—now's the time to do it. For example, many fitness studios now offer access to an on-demand library as an upgrade to a current package or membership (workouts from wherever, whenever you’d like). Similarly, salons, spas, and wellness businesses offer service add-ons like take-home conditioning masks, lip treatments, or LED therapy to make beauty services even more luxurious and effective.
Ask your go-to locations how you can upgrade and treat yourself to an add-on, so you can help the businesses you love get back on their feet while you get back on yours in the studio.
To help support small fitness, wellness, and beauty businesses even further, Mindbody is teaming up with American Express for a Shop Small® campaign. Together, we’re committed to helping your favorite businesses come back strong and rewarding you for supporting them, too.
Now through September 20, eligible American Express Card Members who spend $10 or more at an eligible small business with an enrolled American Express Card get $5 back as a statement credit, on up to ten transactions. *
That means you can earn up to $50 back when you spend on your favorite fitness, beauty, and wellness services and products.
Whether you want to stock up on retail, upgrade to a virtual membership, or both, the best way to show up for the businesses you love right now is to shop! Between now and September 20th, use your AmEx to buy those class passes, gift cards, beauty services, massages, and facials. And you benefit, too, so it’s really a win-win.
Now, more than ever, it’s time to show up for your community. Small businesses are doing everything they can to stay afloat so they can provide the services that help us lead happier and healthier lives. Let’s show them—and ourselves—some love in return.
Happy shopping and stay safe!
Approximately 12,000 women aged 40 or younger are diagnosed with breast cancer every year*. Fortunately, there are preventative steps that we can take to help protect ourselves and each other—one of the best ones being exercise. That’s right. Not only does exercise help us release endorphins, but just 30 minutes of exercise three to four times per week can help decrease a person’s risk of developing breast cancer by 30–50%*.
This is hope in a statistic. Just by adopting a more healthy, active lifestyle, we could prevent the risk of developing breast cancer, while also inspiring others to reduce their risk as well. Keep A Breast Foundation has made doing just this their mission through their annual fundraising campaign, Fit 4 Prevention.
Every October, studios from all over the globe participate by raising money through donation-based workout classes for the Keep A Breast Foundation (KAB). They have created a national movement dedicated to educating others about breast cancer prevention through fitness and wellness—something Mindbody is extremely passionate about. Participating in your favorite activities, all while supporting, preventing, and spreading awareness about breast cancer awareness? Let’s get moving.
If you want to take a donation-based class at your favorite studio, encourage your favorite studios to sign up to bring your community closer together in a meaningful way. Registering is quick and easy. If you think your local studio may be interested in participating, have them check out KAB’s help page—where they can learn how to register for a donation-based class during the month of October. KAB even has a social media kit available to fitness studios to help them promote their donation-based classes.
Can’t find a local studio to take a donation-based class near you? Don’t worry, you can still give your support by donating directly to KAB’s website. Luckily, any time that you are moving your body and spreading the word—you’re doing your part in spreading awareness on how to help prevent breast cancer. That is beyond amazing.
This October, we hope you’ll join us in our plight to support the KAB Foundation and its mission to help prevent breast cancer through cultivating a healthier, more active lifestyle. Through movement, health, and wellness—we can reach great heights, together.
To learn more about the KAB Foundation and its mission and how you can get involved further, visit their website.
* National Cancer Institute