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Fitness memberships, workout classes, wellness services, beauty appointments and more.
The small businesses we love need our support now more than ever, and this includes our favorite local beauty, fitness, and wellness spots.
We know you want to help, too. Recent Mindbody consumer data showed 83% of consumers in open communities expect their fitness spending to either stay the same or go up. And not just fitness, but wellness and beauty too! 79% percent of wellness lovers and 77% of beauty clients expect the same or increased spending as businesses reopen.
So, how can we support? Here are 3 ways to show up for the businesses you love right now.
If you can’t make it to in-studio classes or appointments quite yet—whether it’s because they haven’t reopened, or you just don’t feel comfortable yet—you can still support your favorite businesses through retail! Whether it’s that fancy shampoo and conditioner your stylist recommends, a shiny new yoga mat from your favorite studio, or some essential oils from your go-to wellness spa, now’s the perfect time to stock up on products.
Hint: Look up your local small businesses on social media! Many wellness businesses post updates on retail, reopening, and everything you need to know on Facebook or Instagram.
If you’ve been considering an upgrade—whether to your gym membership or next beauty service—now's the time to do it. For example, many fitness studios now offer access to an on-demand library as an upgrade to a current package or membership (workouts from wherever, whenever you’d like). Similarly, salons, spas, and wellness businesses offer service add-ons like take-home conditioning masks, lip treatments, or LED therapy to make beauty services even more luxurious and effective.
Ask your go-to locations how you can upgrade and treat yourself to an add-on, so you can help the businesses you love get back on their feet while you get back on yours in the studio.
To help support small fitness, wellness, and beauty businesses even further, Mindbody is teaming up with American Express for a Shop Small® campaign. Together, we’re committed to helping your favorite businesses come back strong and rewarding you for supporting them, too.
Now through September 20, eligible American Express Card Members who spend $10 or more at an eligible small business with an enrolled American Express Card get $5 back as a statement credit, on up to ten transactions. *
That means you can earn up to $50 back when you spend on your favorite fitness, beauty, and wellness services and products.
Whether you want to stock up on retail, upgrade to a virtual membership, or both, the best way to show up for the businesses you love right now is to shop! Between now and September 20th, use your AmEx to buy those class passes, gift cards, beauty services, massages, and facials. And you benefit, too, so it’s really a win-win.
Now, more than ever, it’s time to show up for your community. Small businesses are doing everything they can to stay afloat so they can provide the services that help us lead happier and healthier lives. Let’s show them—and ourselves—some love in return.
Happy shopping and stay safe!
If you’ve ever taken a hot yoga class, you know it’s always going to be one thing—outrageously hot. Not the “let’s hang by the pool and get that sun-kissed glow” kind of hot either. I’m talking that “I can't believe I have this much sweat in my body” and “I may or may not pass out” kind of hot. It’s nothing to mess around with, and after a year or so of not being able to go, it’s easy to forget just how serious that heat can be.
To get the maximum enjoyment and benefits out of your heated yoga classes, you need to prepare yourself before and take care of yourself afterward. Luckily, I’ve been taking some classes (sweating enough for the both of us) and I’ve listed my five favorite must-dos to help you readjust to your heated classes and get back to the hot yoga summer that we all want.
Heated classes are difficult in nature. The normal difficulty of regular poses is mixed in with the added challenges of sweating and dealing with the humidity and the heat (at times, I’ve seen the thermostat climb to 108 degrees—yikes!). Depending on what type of yoga class you’re taking (sculpt, Bikram, power vinyasa), the difficulty level and temperature are going to vary. It’s also important to remember that each person in the room is going to practice in a way that’s unique to them. Hours slept, hydration levels, food intake, and different lifestyles are all contributing factors that make our practices different. What you practice on your mat is your own––trust your body and only do what feels right to you. And remember, it’s okay to take breaks!
The rise in temperature mixed in with the humidity that we all know and love creates the perfect recipe for sweating—like A LOT. You go into a heated class dry and come out feeling like you just took a dip in the pool. Before heated classes, I had no idea it was physically possible to sweat that much. If you’re going to a heated class, especially after a long break, it’s easy to forget just how much you might sweat. Is it possible to lose that much water if you haven’t consumed it first? Trust me, going into your heated class super hydrated is going to make a world of difference and help you feel good throughout your practice. And don’t forget to take some sips of H2O while you’re practicing!
Heated classes are challenging, but I can’t stop going. Nothing quite compares to overcoming the challenge— and experiencing the cleanse my body feels after I’m done. It’s the perfect blend of hard and rewarding, but I couldn’t do it if my body wasn’t properly nourished. On the days I know I have a heated class booked; I like to make sure I am eating right. I make sure to take my vitamins and fuel my body with fruits, vegetables, and my favorite superfood shake. I hold off on food about an hour before my practice, so I feel comfortable. After the class, I like to replenish with a big protein shake (boosted with collagen to aid with muscle recovery and skin elasticity). There is no one-way path for properly nourishing your body but making sure you’re fueled for the challenge of a heated class is essential for getting the most out of your practice and feeling good on and off your mat.
Increasing and maintaining your water intake on the days you take a heated class is important, but sometimes you need something a little extra. If you’re sweating that much, you’re basically an athlete (at least in my book) and if you’re performing like a rockstar yogi, you need to hydrate like one as well. That means replenishing those lost electrolytes. Reward yourself and your body for the hard work and treat yourself to your favorite drink. I switch off between electrolyte-boosting drinks and coconut water depending on what I’m in the mood for that day. Adding these to my post-practice self-care routine has helped me feel more hydrated after and ready to take on the world again after especially sweaty classes.
Usually, a yoga mat is all you need for your practice––but heated classes are a different ballgame. I’ve gone with just a mat, and I’ve slipped all over the place. Let me tell you, there’s nothing worse than having sweat drip all over the place while you’re trying to hold a pose that makes you grip your mat for dear life (never again). Make sure you bring a towel to place over your mat, this will help with support and grip. Bringing a smaller towel is also a good idea. You can use the smaller towel to dry yourself off during water breaks or whenever you’re feeling just a bit too sweaty. This is a small step that makes a world of difference during those super-hot classes.
So, there you have it. Five of my favorite tips (more like lifesavers) that have helped me readjust to those heated classes I love so much. Getting back into it is a challenge for us all, so know you’re not alone. No matter where you’re at in your practice, remember to be kind and gentle to yourself––celebrating your health and your body’s ability to do what you love. We’re all just getting back out there, together.
Ready to jump back into your hot yoga routine? Browse Mindbody to find the perfect class for you.
While you’re at it, check out some Intro Offers near you that can help you get back to your cadence of hot yoga classes.