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Published Saturday Mar 02, 2019 by Brittany Raine

I Did a Mass Meditation at SXSW With The Big Quiet (and Miguel)


If you have ever been to (or heard of) SXSW, you know it’s a whirlwind of technology, inspiration, and innovation that brings people from around the world to Austin, Texas every March. Between all the awesome brand activations, powerful panels, popups, JUMP bikes, and Texas BBQ, finding peace and quiet amongst the madness can seem, well, totally unattainable. 

Enter The Big Quiet. 

SXSW The Big Quiet meditation

Imagine a mass meditation session—for all of us tech and culture junkies—during SXSW at the iconic Long Center for the Performing Arts overlooking downtown Austin. Now, picture 2,000 people with their eyes closed humming in perfect synchronicity as they clear their mind (and soul) to the sound of live music. That happened, all thanks to The Big Quiet and founder Jesse Israel at Pure Golden Hour, presented by Michelob Ultra

It was not only my first mass mediation, but it was also the first-ever mass mediation at SXSW—and it was pretty epic. I honestly didn’t know what to expect (or wear). While most people might have tuned in for Miguel (or the free drinks), it quickly became clear that this was *way* more than your typical musical meditation experience. With Jesse’s soothing voice and inspiring words—accompanied by a string ensemble—leading the audience through breathing and visualization exercises, I was totally amazed at how the massive crowd became instantly unplugged.

My desire to Instagram this transcendent experience with the trendiest people dissipated as we closed our eyes. I had no idea I could find my zen in a place with so much amazing stimuli. I lost all sense of time as I became one with myself—and with the strangers around me. We were all feeling (and sharing) in the self-love. Our breathing was in perfect harmony. Our humming in unison drowned out the traffic, the birds and the go-go-go bullshit.  No booze. No food. Just us. I finally felt like I could breathe since touching down in Austin on Thursday.

As Jesse slowly brought us out of our meditative state, I was soothed by the positive energy and calm vibes flowing throughout the seated crowd. Renewed and refreshed, we all found our center. Once the session was over, we listened to the curated performances by Cautious Clay,  Bishop Briggs, and Miguel (insert all the swoon) alongside the string ensemble. The singers (and the violin) never sounded so good. 

We were no longer a crowd of SXSW badge holders from around the globe—we were all connected by these memorable moments, thanks to The Big Quiet. I never knew I could find something deeper than myself in such a meaningful place. Let’s just say, the next time Jesse is leading a mass mediation, I am there—no Miguel needed.  

Brittany Raine MINDBODY
Written by
Brittany Raine
Consumer Content Program Manager
About the author
A free-spirited farmgirl from New York, Brittany traded her job as a journalist and newspaper editor for the San Diego sunshine. Brittany now leads the curation of all creative content. There are rumors she was Middle Earth's warrior elven queen in a past life.
black-owned beauty and wellness businesses
Published Sunday Jan 30, 2022 by Denise Prichard

Black-owned Beauty and Wellness Businesses to Know

February is Black History Month—a celebration of the achievements and contributions of African Americans in society.  As the beauty and wellness industry becomes a more welcoming and inclusive space for all, we are taking this opportunity to continue to shine a light on the gap of inclusivity and diversity in our industry, and take action to promote, empower, and honor the Black community that shapes and grows wellness.  

While the beauty industry is making improvements—it's important to showcase and support Black businesses and the creatives in this space every day. To honor them, we're shouting out some of our favorite Black-owned beauty and wellness businesses to support. 

1. Beauty Bin 

Beauty Bin is a full-service day spa and dry bar located in Asheville, NC. With a focus on inclusivity for people of all backgrounds, genders, and races, their MO is to match the outer beauty of every client to their inner beauty. From eyelash extensions and hydrafacials to waxing and massage, Beauty Bin is a one-stop-shop for all the spa services.  

2. KIKA Stretch Studio  

The KIKA Method® is a gentle assisted stretching process that loosens up tight muscles freeing your body from pain and stress. By practicing this method, clients can experience decreased muscle tension, increased energy, enhanced flexibility, a substantial reduction in stress, improved posture and relaxation, and increased mental clarity. While its headquarters is located in Las Vegas, NV, they have multiple locations sprinkled throughout the US, including Atlanta, New York City, and Dallas—just to name a few.

3. Kimberly Coleman Salon 

At Kimberly Coleman Salon, their philosophy begins with promoting healthy tresses, elegant sets, unique accouterments, perfect pampering of hands and feet, and precision cuts. Known for working with models and celebrities, they fully appreciate and celebrate the diversity of their clientele which also includes super moms and warrior dads. 

4. Pressed Roots 

Pressed Roots was developed with the simple concept in mind—that everyone deserves access to easy, and quality hair care. What started as a single pop-up shop in Boston, grew to a multi-city pop-up tour, and is now slated to be the largest national hair salon franchise specializing in the care and styling of highly textured hair, they launched their first flagship location in Dallas, TX.  

5. SW3AT  

Jersey City resident, Alyza Brevard-Rodriguez started SW3AT. The company began as a fitness apparel line in 2015 but evolved into a sanctuary catered to health and wellness now known as SW3AT Sauna Studio—the first infrared sauna studio in Jersey City. The healing power of infrared heat therapy is a phenomenal option for holistic health proven to strengthen the immune system and provide relief from joint stiffness and muscle pain. It is also supportive of any fitness program as it aids in weight loss (you can torch up to 900 calories in a 45-minute session) while also detoxifying your body from some of the most harmful toxins. 

6. The TEN Nail Bar 

Kelli Coleman and Anika Jackson opened The TEN Nail Bar in Detroit to address a void in their city. They saw a need for a quality, modern nail bar that could also serve as a fun social space for Detroit’s residents and professionals. They designed the TEN to provide their clients with a #Perfect10 experience—where you can relax, enjoy music, a drink, your friends, a clean and precise manicure, and a much-needed break from all your hectic days. 

7. Bettye O Day Spa 

Located in the beautiful downtown Hyde Park Chicago area, Bettye O Day Spa specializes in first-class treatments. They aim to nurture and relax each of their clients with individualized and innovative therapeutic techniques. From body wraps and massages to facials and hydrotherapy, this day spa promises to be a safe place for healing to occur.  

Looking for more businesses to support? ClassPass has also created a list of Black-owned business to check out all year-round. While both of these lists are a great start to get you familiar with many of the Black-owned businesses either in your neighborhood or around the globe, we have only scratched the surface. We'd love to keep these lists growing.If you have any businesses you'd like to see on this list, click here to submit a Black-owned business we should be highlighting as well! 

denise prichard
Written by
Denise Prichard
Senior Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.