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A lifelong migraine sufferer, Emilie Hoyt—founder and president of LATHER—has created a booming business by transforming her sensitivities into natural products people can actually use. Using her experience to help others, Hoyt turned an interest in organic ingredients and aromatherapy into an authentic commitment to serve up wellness that works.
We sat down with Emilie to chat about how she’s grown a clean beauty business, what it takes to stick out in the beauty industry, and how to find balance as a working mom!
While I felt my PR work in the nonprofit sector was fulfilling, I wanted to use the skills I learned for a cause I really felt passionate about.
I haven’t always felt confident in my business skills; however, I have always felt confident in my products and my ability to understand how to convey the unique aspects of LATHER.
It was not mainstream to be talking about natural beauty 20 years ago. I am so pleased that there is a great amount of momentum gaining in this area, however, it still comprises only about 7% of the global beauty business. While LATHER has always focused on incorporating the best natural ingredients possible, we specialize in bringing unique ingredients to the marketplace. Our products are the opposite of bland and create an instant engagement of the senses. We focus on making sure that whether it’s a shampoo, face cream, or body soap, our products not only do what they promise, they make the user feel better after they use them.
I would say my favorite product is the Chia Seed & Passion Fruit Cleansing Oil. It cleanses and works as a moisturizer!
Put your oxygen mask on first. Whether it’s sleep, nutrition or exercise, what I’ve learned is that things can go south rather quickly. Another thing I have learned is “wellness retreats” are available to everyone. You don’t need to save up; you can reset by taking a moment to read a book, drawing a bath, or taking a walk outside.
Find a mentor and learn everything you can about the industry. Also, focus on the people you want to help – their experience and journey.
Right now I am most excited about a special product we will be launching for our 20th anniversary. We’re surprising our top fans with it this fall. Stay tuned, it’s still a secret, shhh.
February is Black History Month—a celebration of the achievements and contributions of African Americans in society. As the beauty and wellness industry becomes a more welcoming and inclusive space for all, we are taking this opportunity to continue to shine a light on the gap of inclusivity and diversity in our industry, and take action to promote, empower, and honor the Black community that shapes and grows wellness.
While the beauty industry is making improvements—it's important to showcase and support Black businesses and the creatives in this space every day. To honor them, we're shouting out some of our favorite Black-owned beauty and wellness businesses to support.
Beauty Bin is a full-service day spa and dry bar located in Asheville, NC. With a focus on inclusivity for people of all backgrounds, genders, and races, their MO is to match the outer beauty of every client to their inner beauty. From eyelash extensions and hydrafacials to waxing and massage, Beauty Bin is a one-stop-shop for all the spa services.
The KIKA Method® is a gentle assisted stretching process that loosens up tight muscles freeing your body from pain and stress. By practicing this method, clients can experience decreased muscle tension, increased energy, enhanced flexibility, a substantial reduction in stress, improved posture and relaxation, and increased mental clarity. While its headquarters is located in Las Vegas, NV, they have multiple locations sprinkled throughout the US, including Atlanta, New York City, and Dallas—just to name a few.
At Kimberly Coleman Salon, their philosophy begins with promoting healthy tresses, elegant sets, unique accouterments, perfect pampering of hands and feet, and precision cuts. Known for working with models and celebrities, they fully appreciate and celebrate the diversity of their clientele which also includes super moms and warrior dads.
Pressed Roots was developed with the simple concept in mind—that everyone deserves access to easy, and quality hair care. What started as a single pop-up shop in Boston, grew to a multi-city pop-up tour, and is now slated to be the largest national hair salon franchise specializing in the care and styling of highly textured hair, they launched their first flagship location in Dallas, TX.
Jersey City resident, Alyza Brevard-Rodriguez started SW3AT. The company began as a fitness apparel line in 2015 but evolved into a sanctuary catered to health and wellness now known as SW3AT Sauna Studio—the first infrared sauna studio in Jersey City. The healing power of infrared heat therapy is a phenomenal option for holistic health proven to strengthen the immune system and provide relief from joint stiffness and muscle pain. It is also supportive of any fitness program as it aids in weight loss (you can torch up to 900 calories in a 45-minute session) while also detoxifying your body from some of the most harmful toxins.
Kelli Coleman and Anika Jackson opened The TEN Nail Bar in Detroit to address a void in their city. They saw a need for a quality, modern nail bar that could also serve as a fun social space for Detroit’s residents and professionals. They designed the TEN to provide their clients with a #Perfect10 experience—where you can relax, enjoy music, a drink, your friends, a clean and precise manicure, and a much-needed break from all your hectic days.
Located in the beautiful downtown Hyde Park Chicago area, Bettye O Day Spa specializes in first-class treatments. They aim to nurture and relax each of their clients with individualized and innovative therapeutic techniques. From body wraps and massages to facials and hydrotherapy, this day spa promises to be a safe place for healing to occur.
Looking for more businesses to support? ClassPass has also created a list of Black-owned business to check out all year-round. While both of these lists are a great start to get you familiar with many of the Black-owned businesses either in your neighborhood or around the globe, we have only scratched the surface. We'd love to keep these lists growing.If you have any businesses you'd like to see on this list, click here to submit a Black-owned business we should be highlighting as well!