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LATHER MINDBODY tips skincare wellness
Wellness
Published Monday May 06, 2019 by Erica Arvanitis

Life Lessons From LATHER’s CEO Mom, Emilie Hoyt

Organizer Prefix
Partnership with
Organizer Name
LATHER
Skincare
Expert Advice
Beauty

A lifelong migraine sufferer, Emilie Hoyt—founder and president of LATHER—has created a booming business by transforming her sensitivities into natural products people can actually use. Using her experience to help others, Hoyt turned an interest in organic ingredients and aromatherapy into an authentic commitment to serve up wellness that works. 

We sat down with Emilie to chat about how she’s grown a clean beauty business, what it takes to stick out in the beauty industry, and how to find balance as a working mom! 


Q: We love wellness, but what motivated you to step away from your PR career to pursue founding LATHER?

While I felt my PR work in the nonprofit sector was fulfilling, I wanted to use the skills I learned for a cause I really felt passionate about. 

 

Q: Were you always confident in your decision to start a wellness business? What has kept you going?

I haven’t always felt confident in my business skills; however, I have always felt confident in my products and my ability to understand how to convey the unique aspects of LATHER.

 

Q: You created LATHER out of your deep-rooted passion for natural products that make a difference. What separates your company from the mainstream?

It was not mainstream to be talking about natural beauty 20 years ago. I am so pleased that there is a great amount of momentum gaining in this area, however, it still comprises only about 7% of the global beauty business. While LATHER has always focused on incorporating the best natural ingredients possible, we specialize in bringing unique ingredients to the marketplace. Our products are the opposite of bland and create an instant engagement of the senses. We focus on making sure that whether it’s a shampoo, face cream, or body soap, our products not only do what they promise, they make the user feel better after they use them.

 

Q: What’s your favorite LATHER item?

I would say my favorite product is the Chia Seed & Passion Fruit Cleansing Oil. It cleanses and works as a moisturizer!    

 

Q: Not only do you run a successful company but you have a family, fulltime. What can you say to all the mommas out there when it comes to finding “balance” between work, kids, and self-care—especially when it comes to your fitness and wellness routine? 

Put your oxygen mask on first. Whether it’s sleep, nutrition or exercise, what I’ve learned is that things can go south rather quickly.  Another thing I have learned is “wellness retreats” are available to everyone. You don’t need to save up; you can reset by taking a moment to read a book, drawing a bath, or taking a walk outside. 

 

Q: Any words of wisdom for all the women out there looking to take a leap of faith when it comes to their career? 

Find a mentor and learn everything you can about the industry.  Also, focus on the people you want to help – their experience and journey. 
 

Q: What’s next for LATHER?

Right now I am most excited about a special product we will be launching for our 20th anniversary. We’re surprising our top fans with it this fall. Stay tuned, it’s still a secret, shhh

Erica Arvanitis MINDBODY
Written by
Erica Arvanitis
Copywriter
About the author
A copywriter by day, Erica spends her free time mastering the art of puzzles while forcing her 10-year-old Chow mix to wear sweaters. With experience in PR, social media, marketing, and copywriting, Erica lives and breathes the written word. Warning: don’t test her on Friends trivia - she will win every time.
what is wellness
Wellness
Published Wednesday Oct 06, 2021 by Denise Prichard

What is Wellness?

Expert Advice
Wellness

To say the last year and a half was tough would be an understatement. In fact, it will probably go down as one of the most difficult times for our modern generation. In one of the many social polls we conducted during the pandemic, some of you described this time as a sheer “dumpster fire” or “like stepping on a Lego.” And to be honest, I couldn’t agree more.

Luckily, we’ve been able to get back to some form of normalcy in our lives and wellness routines over the last several months. As vaccines became available to the public, wellness businesses welcomed fitness fanatics, haircut seekers, and massage lovers back to in-person wellness experiences. And thank goodness for that—my roots and horrible posture from working from my bed were both getting wildly out of control. This girl needed a good massage and cupping session stat.

If there’s one thing we learned from the pandemic, it’s that our wellness routines are as personal as they are important. During shelter-at-home, those routines looked a bit different. For many, it meant taking a new approach to the “typical” wellness services we count on—I’m looking at you DIY haircuts, at-home waxing sessions (ouch!), and virtual swerking classes.

Now that we can leave our humble abodes to take advantage of in-person experiences again, the word “wellness” has seemingly taken on a new meaning.

Recently, we conducted another one of our famous social polls to see what wellness means to you, our Mindbody community, now that we're slowly but surely getting back to our regularly scheduled programming. We also tapped some of our most influential Mindbody business owners about the ever-evolving wellness landscape.

Here’s what you all had to say.

Wellness is more important to you than ever

According to our annual Mindbody Wellness Index, 60% of Americans say they’re more focused on their health and wellness since COVID. Consumers are now realizing they need to take greater care of themselves to optimize and preserve their health. When we asked you on Instagram how important wellness is, a whopping 98% said it was more important than ever. When it comes to how you’re practicing wellness, though, the answers were all over the board. Many of you pointed to journaling, practicing breathwork, and daily workout routines (cycling and yoga topped the list) as being the activities that help you keep your chill throughout the week.

I’m also happy to report that over 50% said you tend to feel more blessed than stressed on a daily basis—which is more than likely a big improvement. Let’s be honest, a year ago I would’ve bet a billion dollars that 99.9% of us knew no other feeling than anxiety—am I right? But even with the stress in our lives dwindling, many of you are still experiencing burnout at the end of a long work week (guilty!). But instead of succumbing to a bottle of wine for relief (please, that was so 2020), you’re unwinding by going to your favorite workout classes—with hot yoga, barre, and Pilates as your faves.

What wellness means to the pros

Let’s be honest, we should credit the business owners in this space for helping us reignite our spark when it comes to our wellness routines, right? Thanks to them, we’ve been inspired to prioritize the activities that help us feel our best. In turn, we thought it’d be interesting to learn what wellness means to them—and how that definition has changed over the past eighteen months.

Here’s what they had to say.

“Wellness is living in balance—mind, body, spirit. Highs and lows. It all ebbs and flows and we can navigate it a bit better when we take time to move, breath and remember who we are, and how we are connected to this big, beautiful world.” - Jess Pierno, Founder, Owner, and Chief Inspiration Officer of Yoga Heights

“Wellness is a true balancing of the mental, physical, and spiritual. It has definitely evolved over the years for me—from something that I just thought was about exercising and eating a healthy diet—to also incorporating balancing and healing internally and spiritually.” - Stefanie Patterson, Owner, Indianapolis Salt Cave and Halotherapy Center

“My sense of wellness has evolved from staying healthy and motivated, mind/body/spirit... to being more gentle with myself, less demanding. Accepting my limitations, taking time for resting, and gaining real clarity about what's important. I care less about what people think of me—difficult as a performer and as a business owner with so many demands on me—and more about getting quiet and tapping into the divine source inside of me that helps me discern my next move. In this way, I know my motives are as pure as possible and I'm not getting distracted—not that I don't make mistakes! Those are necessary, that's how we learn!” - Johanna Krynytzky, Owner, Hip Expressions Belly Dance Studio

“My studio name reminds us that we are constantly evolving. The past 18 months have certainly shown us that! Wellness to me means doing your best on any given day to make sure that you are taking care of yourself as best you can. It leads to resilience. Diet, exercise, sleep, a sense of community, and some form of faith. It all matters. Setbacks happen all the time, and every day is a chance to start again. We strive to be 'cheerleaders' for our clients when we sense that things are coming out of balance in their lives. So many have been with us for 18 years and are friends—they are our community and we all watch out for each other.” - Mo Wolfe, Owner and Founder, Evolution Pilates

Putting wellness into action

I think we can all agree that there isn’t one true definition of wellness anymore. To some of us, it means getting that hot yoga sesh in daily, and to others, it means carving out time to treat ourselves to a massage or manicure. As long as you’re actively pursuing wellness—whatever that means to you—you're on the right track.

Our MO has always been about connecting the world to wellness—a term that's seen a lot of change lately. Whether you’re fully embracing the in-person experience or still delighted by the convenience of practicing at-home wellness, the Mindbody app makes it easy for you to book experiences that help you feel like YOU again.

denise prichard
Written by
Denise Prichard
Senior Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.