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LATHER MINDBODY tips skincare wellness
Wellness
Published Monday May 06, 2019 by Erica Arvanitis

Life Lessons From LATHER’s CEO Mom, Emilie Hoyt

Organizer Prefix
Partnership with
Organizer Name
LATHER
Skincare
Expert Advice
Beauty

A lifelong migraine sufferer, Emilie Hoyt—founder and president of LATHER—has created a booming business by transforming her sensitivities into natural products people can actually use. Using her experience to help others, Hoyt turned an interest in organic ingredients and aromatherapy into an authentic commitment to serve up wellness that works. 

We sat down with Emilie to chat about how she’s grown a clean beauty business, what it takes to stick out in the beauty industry, and how to find balance as a working mom! 


Q: We love wellness, but what motivated you to step away from your PR career to pursue founding LATHER?

While I felt my PR work in the nonprofit sector was fulfilling, I wanted to use the skills I learned for a cause I really felt passionate about. 

 

Q: Were you always confident in your decision to start a wellness business? What has kept you going?

I haven’t always felt confident in my business skills; however, I have always felt confident in my products and my ability to understand how to convey the unique aspects of LATHER.

 

Q: You created LATHER out of your deep-rooted passion for natural products that make a difference. What separates your company from the mainstream?

It was not mainstream to be talking about natural beauty 20 years ago. I am so pleased that there is a great amount of momentum gaining in this area, however, it still comprises only about 7% of the global beauty business. While LATHER has always focused on incorporating the best natural ingredients possible, we specialize in bringing unique ingredients to the marketplace. Our products are the opposite of bland and create an instant engagement of the senses. We focus on making sure that whether it’s a shampoo, face cream, or body soap, our products not only do what they promise, they make the user feel better after they use them.

 

Q: What’s your favorite LATHER item?

I would say my favorite product is the Chia Seed & Passion Fruit Cleansing Oil. It cleanses and works as a moisturizer!    

 

Q: Not only do you run a successful company but you have a family, fulltime. What can you say to all the mommas out there when it comes to finding “balance” between work, kids, and self-care—especially when it comes to your fitness and wellness routine? 

Put your oxygen mask on first. Whether it’s sleep, nutrition or exercise, what I’ve learned is that things can go south rather quickly.  Another thing I have learned is “wellness retreats” are available to everyone. You don’t need to save up; you can reset by taking a moment to read a book, drawing a bath, or taking a walk outside. 

 

Q: Any words of wisdom for all the women out there looking to take a leap of faith when it comes to their career? 

Find a mentor and learn everything you can about the industry.  Also, focus on the people you want to help – their experience and journey. 
 

Q: What’s next for LATHER?

Right now I am most excited about a special product we will be launching for our 20th anniversary. We’re surprising our top fans with it this fall. Stay tuned, it’s still a secret, shhh

Erica Arvanitis MINDBODY
Written by
Erica Arvanitis
Copywriter
About the author
A copywriter by day, Erica spends her free time mastering the art of puzzles while forcing her 10-year-old Chow mix to wear sweaters. With experience in PR, social media, marketing, and copywriting, Erica lives and breathes the written word. Warning: don’t test her on Friends trivia - she will win every time.
female massage therapist massaging client in spa
Beauty
Published Wednesday Dec 23, 2020 by Denise Prichard

Unexpected Looks and Learnings from 2020

To put it bluntly—2020 was a real bummer. When we entered the year, we all had that “20/20 vision” mindset of making the year one of travel, joy, discovering new hobbies, and conquering our fitness goals. But come March, that vision became a blurry mess of sheltering-in-place and being forced to throw our normal routines and our aspirations out the window.  

Who would have thought that something like getting a haircut would be off-limits? Or that those monthly massages wouldn’t be around to help us unwind? 2020 forced us to get creative, and you blew us away with your stick-to-itiveness. 

We recently polled you on Instagram to see which beauty and wellness services you missed the most and how you’ve re-vamped your self-care routines to stay sane during this train wreck of a year. And I must say, as I read your responses in my sweats, rocking the messiest top knot of all time, I definitely felt like I need to take it up a notch when it comes to getting ready for the workday.  

Seriously—an alarming number of you have been on point when it comes to sticking to your daily morning routines and actually wearing work clothes while on Zoom calls. Kudos to you!  

Curious to see what the takeaways were from our Instagram poll? Keep reading.

Takeaway #1: All beauty services are missed equally 
beauty services missed 2020

According to your responses, you're all sick of your exposed roots and split ends equally, with 51% of you preferring to get a haircut and 49% opting for hair color. The numbers were also pretty close when it came to your nails—with 52% of you opting for a manicure over a pedicure. Due to the pandemic, the state of the beauty industry has been on a rollercoaster of openings and closings—and they need our help and support now more than ever. If you happen to live in an area where you’re able to enjoy beauty services, make sure you show your stylist or nail artist a little bit of extra love when tipping them.  

 

Takeaway #2: You miss massages, but are ready for touchless spa treatments 
touchless spa treatments

Anybody who knows me will tell you the thing I miss the most is getting a monthly massage—and 71% of you seem to agree. With most of us working from our beds or hunched over our laptops on our couches, our posture (if not our comfort) has taken a serious hit. While most of us either live in an area where massages are off-limits or we just don’t feel safe going in for one quite yet, there are some touchless spa treatments you're ready to try.  

  • 69% of you are interested in trying an infrared sauna treatment—no surprise during the cold winter months. This type of treatment uses light to directly warm your body to increase heart rate, help you sweat out the bad stuff (like all that wine we’ve been drinking), and treat chronic health problems.  
  • 31% of you are willing to brave the cold of cryotherapy. These sessions aim to decrease inflammation and speed up recovery time after an intense workout by standing in an extremely cold chamber of liquid nitrogen or dry, fresh, oxygenated air. 
  • 52% of you are down to try out salt caves. Turns out, Himalayan pink salt isn’t just for you fancy home chefs out there. By sitting in an entire room made of this salt, you can relax and potentially treat respiratory and skin issues.   
  • 48% of you are ready to suit up for a float tank sesh. If you love meditating, this is the perfect touchless spa treatment to try. Float tanks are filled with body-temperature saltwater—and they’re lightless and soundproof. You guys—I’ve tried this and it’s definitely the kind of R&R we all need right now.  
Takeaway #3: Your self-care routines are admirable 

Call it wishful thinking, but I was fully expecting most of you to say, “Zoom camera off” as your go-to beauty tip—but I guess that’s just me. Instead, you've all been pretty consistent with your morning routines—working out, showering, and dressing like you're actually going into an office. Some of you are even going the extra mile and putting on a red lip and some earrings. I’m taking notes.  

And even though this year’s challenges put a damper on our normal routines, it's inspired us to get creative with our skincare regimen. Some of you have added new serums and masks to your skincare arsenal, while others have tried out at-home facials for that quarantine glow. By far, one of the most popular answers was the incorporation of Gua Sha to help detoxify, brighten, and tighten your skin.  

This year was one for the books. But I think it made us realize there is always wellness—and that taking care of ourselves is crucial. If you're in an area where in-house beauty services are an option, book that appointment (if you feel safe to do so). If your only option right now is to stay at home, keep carrying on with your feel-good, at-home routines.  

If you're curious to see what some other wellness trends you should take note of in 2021, check out this blog 
 

denise prichard
Written by
Denise Prichard
Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.