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Fitness and technology
Wellness
Published Friday Jun 15, 2018 by Brittany Raine

The Race for Survival: How the Future of Technology Will Save Our Well-Being

Fitness
Perspective

Swipe. Tap. Scroll. Like. Read. Repeat. Staring at social media feeds, checking texts, crafting emails, scheduling appointments—we devote an average of five hours per day to our mobile technology. We unlock our iPhones over 80 times in a 24-hour period. Our codependency to our mobile devices cannot be ignored, and it’s weighing on our well-being.  

Finding a balance between leveraging our society’s addiction to mobile technology and positively influencing the state of wellness in our nation is not only a challenge, it’s solution can define our generation. But how do we solve this epidemic? We don’t let screen time destroy our well-being, we embrace it. We lead the innovation of an individualized and personalized, technology-driven wellness journey. 

Here at MINDBODY, our global booking platform enables us to connect consumers to the world to fitness, wellness, and beauty through thousands of top-tier businesses and millions of classes, appointments, and services. How we utilize our data through unparalleled integrations with other social and technology partners can affect the consumption of wellness across the world.

To pivot our culture, we need to put wellness services at the forefront of technology through clear and seamless actions that don't interrupt—but decidedly disrupt—our current behavior. By working with companies like Amazon, Strava, Facebook and Instagram, we can integrate future advances in mobile, AI, and machine learning to transform the way we care for ourselves. 

Our latest integration with Instagram and Facebook leverages social behavior to influence fitness and wellness. Billions of users on these social networks can now book their boutique fitness classes via a studios profile page, staying within their social ecosystem while bettering their well-being. We have partnered with Strava, the ultimate social network for athletes, to track fitness accomplishments through MINDBODY app bookings. Imagine asking Alexa to book your next aerial yoga class at a new studio or schedule a massage at your favorite spa—this is just the beginning. 

The first step to redefining our societies perception of wellness begins with targeting the largest generation in U.S. history: millennials. Their affinity for technology shapes how they spend their time and money.  Not only are they digitally savvy, but millennials also tend to prioritize wellness and bring fitness into their daily lives, both online and off. 

“This generation has created a personalized on-demand economy. They seek value rather than price, and are spending more on experiences rather than things,” said Doug Hecht, MINDBODY SVP of Consumer Products. “They also are more aware of their health and wellness than any previous generation. They eat better, they work out more, and they track their fitness more than any generation.”

According to a study by Yahoo Health, millennials consume a large amount of health content, with 1 in 3 sharing health info through social media, websites, text or email each week. By integrating the ability to instantly book fitness classes into their social media feeds and favorite apps, their interest in wellness can only be enhanced. 

By joining forces with influential global brands and leaders, it becomes our responsibility to take the necessary steps to help our society consume wellness in a way that influences our future. By working together with today’s most consumable apps, MINDBODY makes discovering, booking and engaging with fitness and wellness easier than ever, helping to shape how we utilize technology to live—and lead—our healthiest lives. 

Brittany Raine MINDBODY
Written by
Brittany Raine
Consumer Content Program Manager
About the author
A free-spirited farmgirl from New York, Brittany traded her job as a journalist and newspaper editor for the San Diego sunshine. Brittany now leads the curation of all creative content. There are rumors she was Middle Earth's warrior elven queen in a past life.
black-owned beauty and wellness businesses
Beauty
Published Sunday Jan 30, 2022 by Denise Prichard

Black-owned Beauty and Wellness Businesses to Know

February is Black History Month—a celebration of the achievements and contributions of African Americans in society.  As the beauty and wellness industry becomes a more welcoming and inclusive space for all, we are taking this opportunity to continue to shine a light on the gap of inclusivity and diversity in our industry, and take action to promote, empower, and honor the Black community that shapes and grows wellness.  

While the beauty industry is making improvements—it's important to showcase and support Black businesses and the creatives in this space every day. To honor them, we're shouting out some of our favorite Black-owned beauty and wellness businesses to support. 

1. Beauty Bin 

Beauty Bin is a full-service day spa and dry bar located in Asheville, NC. With a focus on inclusivity for people of all backgrounds, genders, and races, their MO is to match the outer beauty of every client to their inner beauty. From eyelash extensions and hydrafacials to waxing and massage, Beauty Bin is a one-stop-shop for all the spa services.  
 

2. KIKA Stretch Studio  

The KIKA Method® is a gentle assisted stretching process that loosens up tight muscles freeing your body from pain and stress. By practicing this method, clients can experience decreased muscle tension, increased energy, enhanced flexibility, a substantial reduction in stress, improved posture and relaxation, and increased mental clarity. While its headquarters is located in Las Vegas, NV, they have multiple locations sprinkled throughout the US, including Atlanta, New York City, and Dallas—just to name a few.

3. Kimberly Coleman Salon 

At Kimberly Coleman Salon, their philosophy begins with promoting healthy tresses, elegant sets, unique accouterments, perfect pampering of hands and feet, and precision cuts. Known for working with models and celebrities, they fully appreciate and celebrate the diversity of their clientele which also includes super moms and warrior dads. 

4. Pressed Roots 

Pressed Roots was developed with the simple concept in mind—that everyone deserves access to easy, and quality hair care. What started as a single pop-up shop in Boston, grew to a multi-city pop-up tour, and is now slated to be the largest national hair salon franchise specializing in the care and styling of highly textured hair, they launched their first flagship location in Dallas, TX.  

5. SW3AT  

Jersey City resident, Alyza Brevard-Rodriguez started SW3AT. The company began as a fitness apparel line in 2015 but evolved into a sanctuary catered to health and wellness now known as SW3AT Sauna Studio—the first infrared sauna studio in Jersey City. The healing power of infrared heat therapy is a phenomenal option for holistic health proven to strengthen the immune system and provide relief from joint stiffness and muscle pain. It is also supportive of any fitness program as it aids in weight loss (you can torch up to 900 calories in a 45-minute session) while also detoxifying your body from some of the most harmful toxins. 

6. The TEN Nail Bar 

Kelli Coleman and Anika Jackson opened The TEN Nail Bar in Detroit to address a void in their city. They saw a need for a quality, modern nail bar that could also serve as a fun social space for Detroit’s residents and professionals. They designed the TEN to provide their clients with a #Perfect10 experience—where you can relax, enjoy music, a drink, your friends, a clean and precise manicure, and a much-needed break from all your hectic days. 

7. Bettye O Day Spa 

Located in the beautiful downtown Hyde Park Chicago area, Bettye O Day Spa specializes in first-class treatments. They aim to nurture and relax each of their clients with individualized and innovative therapeutic techniques. From body wraps and massages to facials and hydrotherapy, this day spa promises to be a safe place for healing to occur.  

Looking for more businesses to support? ClassPass has also created a list of Black-owned business to check out all year-round. While both of these lists are a great start to get you familiar with many of the Black-owned businesses either in your neighborhood or around the globe, we have only scratched the surface. We'd love to keep these lists growing.If you have any businesses you'd like to see on this list, click here to submit a Black-owned business we should be highlighting as well! 

denise prichard
Written by
Denise Prichard
Senior Marketing Content Specialist
About the author
Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups.