Learn how this lifestyle blogger makes the most of her time.
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Fitness memberships, workout classes, wellness services, beauty appointments and more.
Swipe. Tap. Scroll. Like. Read. Repeat. Staring at social media feeds, checking texts, crafting emails, scheduling appointments—we devote an average of five hours per day to our mobile technology. We unlock our iPhones over 80 times in a 24-hour period. Our codependency to our mobile devices cannot be ignored, and it’s weighing on our well-being.
Finding a balance between leveraging our society’s addiction to mobile technology and positively influencing the state of wellness in our nation is not only a challenge, it’s solution can define our generation. But how do we solve this epidemic? We don’t let screen time destroy our well-being, we embrace it. We lead the innovation of an individualized and personalized, technology-driven wellness journey.
Here at MINDBODY, our global booking platform enables us to connect consumers to the world to fitness, wellness, and beauty through thousands of top-tier businesses and millions of classes, appointments, and services. How we utilize our data through unparalleled integrations with other social and technology partners can affect the consumption of wellness across the world.
To pivot our culture, we need to put wellness services at the forefront of technology through clear and seamless actions that don't interrupt—but decidedly disrupt—our current behavior. By working with companies like Amazon, Strava, Facebook and Instagram, we can integrate future advances in mobile, AI, and machine learning to transform the way we care for ourselves.
Our latest integration with Instagram and Facebook leverages social behavior to influence fitness and wellness. Billions of users on these social networks can now book their boutique fitness classes via a studios profile page, staying within their social ecosystem while bettering their well-being. We have partnered with Strava, the ultimate social network for athletes, to track fitness accomplishments through MINDBODY app bookings. Imagine asking Alexa to book your next aerial yoga class at a new studio or schedule a massage at your favorite spa—this is just the beginning.
The first step to redefining our societies perception of wellness begins with targeting the largest generation in U.S. history: millennials. Their affinity for technology shapes how they spend their time and money. Not only are they digitally savvy, but millennials also tend to prioritize wellness and bring fitness into their daily lives, both online and off.
“This generation has created a personalized on-demand economy. They seek value rather than price, and are spending more on experiences rather than things,” said Doug Hecht, MINDBODY SVP of Consumer Products. “They also are more aware of their health and wellness than any previous generation. They eat better, they work out more, and they track their fitness more than any generation.”
According to a study by Yahoo Health, millennials consume a large amount of health content, with 1 in 3 sharing health info through social media, websites, text or email each week. By integrating the ability to instantly book fitness classes into their social media feeds and favorite apps, their interest in wellness can only be enhanced.
By joining forces with influential global brands and leaders, it becomes our responsibility to take the necessary steps to help our society consume wellness in a way that influences our future. By working together with today’s most consumable apps, MINDBODY makes discovering, booking and engaging with fitness and wellness easier than ever, helping to shape how we utilize technology to live—and lead—our healthiest lives.
To say the last year and a half was tough would be an understatement. In fact, it will probably go down as one of the most difficult times for our modern generation. In one of the many social polls we conducted during the pandemic, some of you described this time as a sheer “dumpster fire” or “like stepping on a Lego.” And to be honest, I couldn’t agree more.
Luckily, we’ve been able to get back to some form of normalcy in our lives and wellness routines over the last several months. As vaccines became available to the public, wellness businesses welcomed fitness fanatics, haircut seekers, and massage lovers back to in-person wellness experiences. And thank goodness for that—my roots and horrible posture from working from my bed were both getting wildly out of control. This girl needed a good massage and cupping session stat.
If there’s one thing we learned from the pandemic, it’s that our wellness routines are as personal as they are important. During shelter-at-home, those routines looked a bit different. For many, it meant taking a new approach to the “typical” wellness services we count on—I’m looking at you DIY haircuts, at-home waxing sessions (ouch!), and virtual swerking classes.
Now that we can leave our humble abodes to take advantage of in-person experiences again, the word “wellness” has seemingly taken on a new meaning.
Recently, we conducted another one of our famous social polls to see what wellness means to you, our Mindbody community, now that we're slowly but surely getting back to our regularly scheduled programming. We also tapped some of our most influential Mindbody business owners about the ever-evolving wellness landscape.
Here’s what you all had to say.
According to our annual Mindbody Wellness Index, 60% of Americans say they’re more focused on their health and wellness since COVID. Consumers are now realizing they need to take greater care of themselves to optimize and preserve their health. When we asked you on Instagram how important wellness is, a whopping 98% said it was more important than ever. When it comes to how you’re practicing wellness, though, the answers were all over the board. Many of you pointed to journaling, practicing breathwork, and daily workout routines (cycling and yoga topped the list) as being the activities that help you keep your chill throughout the week.
I’m also happy to report that over 50% said you tend to feel more blessed than stressed on a daily basis—which is more than likely a big improvement. Let’s be honest, a year ago I would’ve bet a billion dollars that 99.9% of us knew no other feeling than anxiety—am I right? But even with the stress in our lives dwindling, many of you are still experiencing burnout at the end of a long work week (guilty!). But instead of succumbing to a bottle of wine for relief (please, that was so 2020), you’re unwinding by going to your favorite workout classes—with hot yoga, barre, and Pilates as your faves.
Let’s be honest, we should credit the business owners in this space for helping us reignite our spark when it comes to our wellness routines, right? Thanks to them, we’ve been inspired to prioritize the activities that help us feel our best. In turn, we thought it’d be interesting to learn what wellness means to them—and how that definition has changed over the past eighteen months.
Here’s what they had to say.
“Wellness is living in balance—mind, body, spirit. Highs and lows. It all ebbs and flows and we can navigate it a bit better when we take time to move, breath and remember who we are, and how we are connected to this big, beautiful world.” - Jess Pierno, Founder, Owner, and Chief Inspiration Officer of Yoga Heights
“Wellness is a true balancing of the mental, physical, and spiritual. It has definitely evolved over the years for me—from something that I just thought was about exercising and eating a healthy diet—to also incorporating balancing and healing internally and spiritually.” - Stefanie Patterson, Owner, Indianapolis Salt Cave and Halotherapy Center
“My sense of wellness has evolved from staying healthy and motivated, mind/body/spirit... to being more gentle with myself, less demanding. Accepting my limitations, taking time for resting, and gaining real clarity about what's important. I care less about what people think of me—difficult as a performer and as a business owner with so many demands on me—and more about getting quiet and tapping into the divine source inside of me that helps me discern my next move. In this way, I know my motives are as pure as possible and I'm not getting distracted—not that I don't make mistakes! Those are necessary, that's how we learn!” - Johanna Krynytzky, Owner, Hip Expressions Belly Dance Studio
“My studio name reminds us that we are constantly evolving. The past 18 months have certainly shown us that! Wellness to me means doing your best on any given day to make sure that you are taking care of yourself as best you can. It leads to resilience. Diet, exercise, sleep, a sense of community, and some form of faith. It all matters. Setbacks happen all the time, and every day is a chance to start again. We strive to be 'cheerleaders' for our clients when we sense that things are coming out of balance in their lives. So many have been with us for 18 years and are friends—they are our community and we all watch out for each other.” - Mo Wolfe, Owner and Founder, Evolution Pilates
I think we can all agree that there isn’t one true definition of wellness anymore. To some of us, it means getting that hot yoga sesh in daily, and to others, it means carving out time to treat ourselves to a massage or manicure. As long as you’re actively pursuing wellness—whatever that means to you—you're on the right track.
Our MO has always been about connecting the world to wellness—a term that's seen a lot of change lately. Whether you’re fully embracing the in-person experience or still delighted by the convenience of practicing at-home wellness, the Mindbody app makes it easy for you to book experiences that help you feel like YOU again.