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If you haven’t been able to tell by the chocolate rose, red hearts, and sappy (sometimes sassy) greeting cards, Valentine’s Day is fast approaching. The “season of love” can often trigger feelings of stress and loneliness, and Cupid’s arrow can hit where it really hurts – your wallet. This month try trading out the emotion (and financial) pressure of Valentine’s Day for Palentine’s Day – a modern alternative to the traditional couple-centered holiday.
Taking place on February 13, this gender-inclusive, identity-friendly celebration of love encourages us to celebrate those most meaningful in our lives, from our #besties, to our co-workers, to our chosen families... and even our four-legged friends (because let’s face it, life can be ruff).
Palentine’s Day is about every form of love, so there is no right or wrong way to enjoy the festivities! If you’re not sure where to start your Palentine’s Day festivities, here are a few of our favorite ideas:
Traditionally, this means lots of junk food and a movie marathon, but why not kick it up a notch? Think: self-care. Before you Netflix and chill with a bowl full of goodies, try engaging in a fun wellness activity. And yes, you can keep your stretchy pants on.
Work it out in a group fitness class – the friends who sweat together, stay together... especially in these sweat-worthy classes!
Take time to #treatyoself – nothing says “I <3 you” like a tandem spa service (maybe one to compliment your zodiac signs?).
Explore the great outdoors – connect with nature... and each other.
Does February have you thinking about chocolate, chocolate, and more chocolate? Move away from the rich, heavy food of the recent holidays and make some memories by showering your pals with healthy, savory and satisfying snacks. PS: Don’t worry if it doesn’t turn out perfect – it’s the thought that counts!
Whip up some delicious Inside-Out Almond Butter Cups.
These three-ingredient truffles will please any palette.
Cozy up with homemade vegan hot cocoa.
Many of us remember those cheesy little cards we delivered to friends in elementary school. They always made you smile, right? We are in a creative revolution (coloring never felt so good!) and this is the perfect excuse to unleash your inner Bob Ross. Plus, Pinterest has a ton of ideas for any level of talent.
Cards and love notes – Pencils, paper, stamps – use whatever supplies you have on hand to surprise your pals.
Snail mail – There’s some magical about getting a surprise piece of mail. Take the time to send a note to a faraway friend.
Eco-friendly option – Want to go zero-waste and want your message to be received right away? Send a digital greeting! Paperless Post has plenty of clever and cute options.
At MINDBODY HQ, our MBPride affinity group is sponsoring a make-your-own-card station so employees can deliver fun homemade cards and notes to friends and co-workers. MBPride supports Palentine’s Day because we all deserve a day to celebrate the love in our life, romantic or not.
February is Black History Month—a celebration of the achievements and contributions of African Americans in society. As the beauty and wellness industry becomes a more welcoming and inclusive space for all, we are taking this opportunity to continue to shine a light on the gap of inclusivity and diversity in our industry, and take action to promote, empower, and honor the Black community that shapes and grows wellness.
While the beauty industry is making improvements—it's important to showcase and support Black businesses and the creatives in this space every day. To honor them, we're shouting out some of our favorite Black-owned beauty and wellness businesses to support.
Beauty Bin is a full-service day spa and dry bar located in Asheville, NC. With a focus on inclusivity for people of all backgrounds, genders, and races, their MO is to match the outer beauty of every client to their inner beauty. From eyelash extensions and hydrafacials to waxing and massage, Beauty Bin is a one-stop-shop for all the spa services.
The KIKA Method® is a gentle assisted stretching process that loosens up tight muscles freeing your body from pain and stress. By practicing this method, clients can experience decreased muscle tension, increased energy, enhanced flexibility, a substantial reduction in stress, improved posture and relaxation, and increased mental clarity. While its headquarters is located in Las Vegas, NV, they have multiple locations sprinkled throughout the US, including Atlanta, New York City, and Dallas—just to name a few.
At Kimberly Coleman Salon, their philosophy begins with promoting healthy tresses, elegant sets, unique accouterments, perfect pampering of hands and feet, and precision cuts. Known for working with models and celebrities, they fully appreciate and celebrate the diversity of their clientele which also includes super moms and warrior dads.
Pressed Roots was developed with the simple concept in mind—that everyone deserves access to easy, and quality hair care. What started as a single pop-up shop in Boston, grew to a multi-city pop-up tour, and is now slated to be the largest national hair salon franchise specializing in the care and styling of highly textured hair, they launched their first flagship location in Dallas, TX.
Jersey City resident, Alyza Brevard-Rodriguez started SW3AT. The company began as a fitness apparel line in 2015 but evolved into a sanctuary catered to health and wellness now known as SW3AT Sauna Studio—the first infrared sauna studio in Jersey City. The healing power of infrared heat therapy is a phenomenal option for holistic health proven to strengthen the immune system and provide relief from joint stiffness and muscle pain. It is also supportive of any fitness program as it aids in weight loss (you can torch up to 900 calories in a 45-minute session) while also detoxifying your body from some of the most harmful toxins.
Kelli Coleman and Anika Jackson opened The TEN Nail Bar in Detroit to address a void in their city. They saw a need for a quality, modern nail bar that could also serve as a fun social space for Detroit’s residents and professionals. They designed the TEN to provide their clients with a #Perfect10 experience—where you can relax, enjoy music, a drink, your friends, a clean and precise manicure, and a much-needed break from all your hectic days.
Located in the beautiful downtown Hyde Park Chicago area, Bettye O Day Spa specializes in first-class treatments. They aim to nurture and relax each of their clients with individualized and innovative therapeutic techniques. From body wraps and massages to facials and hydrotherapy, this day spa promises to be a safe place for healing to occur.
Looking for more businesses to support? ClassPass has also created a list of Black-owned business to check out all year-round. While both of these lists are a great start to get you familiar with many of the Black-owned businesses either in your neighborhood or around the globe, we have only scratched the surface. We'd love to keep these lists growing.If you have any businesses you'd like to see on this list, click here to submit a Black-owned business we should be highlighting as well!