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Personal interaction is rapidly becoming a limited resource while we work to keep our distance and slow the spread of COVID-19. Staying away from friends and family is one thing, but physical touch is baked into beauty and wellness. When touch is critical to your business, what do you do?
You may be worried about the impact that COVID-19 is having on the businesses you love. Some may be reducing their hours or decreasing what services they provide. Others may be shutting their doors to the public, either as a precaution or to comply with city or state directives. As many of your favorite small businesses struggle to survive, they’re getting creative. Here’s what they may be doing to ensure they’re waiting for you on the other side.
If they sell something you buy, their online store may still be open for business. Familiar products, like that amazing massage oil, shampoo, or essential oil, can help you bring their good vibes home. Some businesses are even offering free shipping, curbside pickup, or delivery. Tenoverten, a nail salon based in New York, saw online sales double in the last few days. What better way to offer your support!
Just because the business may need to close doesn’t mean the good work has to stop. While these businesses are planning for their relaunch, they may be asking for your help to spread the word. We’ve seen salons set up review campaigns, gathering testimonials to use when they can open again. You can leave them a review on the Mindbody app or send them an uplifting note about what their business means to you by finding them online.
If your favorite business remains open, you can bet they’re taking careful consideration of sanitation and how and when they’re touching their customers. Some states are restricting which services can be offered right now. Check with the business to see what they may have available.
If a business offers a limited amount of services already, they may be reducing availability. Adding more time between appointments, for example, allows for in-depth cleaning. Don’t be afraid to ask what precautions they’re taking.
If you have an appointment already scheduled, or you’re worried that plans may change, expect greater flexibility. Many businesses are no longer charging cancellation fees, so you can cancel without penalty if you aren’t feeling well. Others will allow you to reschedule for down the road when things improve.
In times of crisis, we’re all trying to put people first. You may find fewer staff members available, and that’s a good thing. Whether someone isn’t feeling well or needs some self-care of their own, that’s what best for them and for you.
You may notice extra effort being put into sanitation, too. Mylkbar, a nail salon with two locations in Charleston, SC, and Nashville, TN, is putting cleanliness front and center for their clients. The salon uses autoclaves to sterilize tools, offers hand sanitizer to customers, and provides transparency into its cleaning schedule via social media. (They clean each day at open and close, as well as a professional deep clean once a week.)
Staying in touch has never felt more important. While family and friends are always front and center, expect to see businesses stretching their communication muscles. They don’t want you to forget about them! Say hi on social media, reply to their newsletter, and consider using video to connect for 1:1 appointments or consultations. They can still offer the advice they’d give in-person, online.
Remember, we are getting through this together, and together we will emerge stronger. To show your local studios support during this time, please visit them on Mindbody.io or in the Mindbody app and find your favorite classes or one you've always wanted to try. Also, tag them on social media, along with @Mindbody, and we will support in any way we can.
This June marks 52 years since the 1969 Stonewall Riots took place—a historical event that put the severe lack of LGBTQIA+ rights into the spotlight. Thanks to the efforts of activists like Marsha P. Johnson and Sylvia Rivera, we now have the privilege of celebrating June as Pride Month where members of this community can celebrate everything that makes them beautiful and unique.
At Mindbody, we've created an inclusive, uplifting, and welcoming workspace where all our team members feel valued and inspired to bring their best every day. Here’s what some of our employees said when we asked them what Pride means to them:
“Pride means choosing to be my authentic self, even when it’s hard.” — KT Ellis, Business Relationship Manager
“Pride is about acceptance, community, freedom, and love.” — Josh Pierce, Content Designer
“Pride is about celebrating how far we’ve come, demonstrating how far we’ve got left to go, and focusing on our similarities rather than our differences.” — Bobby Jones, Payments Specialist
“Pride is about celebrating the visibility and accomplishments of LGBTQIA+ people. It’s also about celebrating the diversity among LBGTQIA+ people.” — Robert Arambel Senior Technical Program Manager
As we have discussed before, inclusivity remains an important topic in the wellness industry. We are taking this opportunity to continue to shine a light on the gap of inclusivity and diversity in our industry, and take action to promote, empower, and honor the LGBTQIA+ community that helps shape, grow, and provide access to wellness.
While Pride Month is a great time for fitness studios to show their support for the community, consistent support throughout the year is much more powerful. Being LGBTQIA+ inclusive is more than hanging up a rainbow flag—it's a consistent alignment with providing equal access for everyone. We’ve done some of the work for you and aggregated a number of awesome fitness studios you can find on the Mindbody app that are celebrating the LGBTQIA+ community and creating inclusive spaces for all:
Kyle House Fitness is Chattanooga’s premier fitness program offering group fitness classes and personal training with the best-certified instructors and trainers in the area. Located on Chattanooga’s thriving Southside, Kyle House Fitness is more than a gym, they pride themselves on building a welcoming and inclusive community. The owners of this gym, The Kyles, may sound familiar to you since they recently wrote a blog post for us on how to be an LGBTQIA+ ally in the fitness space.
EVERYBODY is “creating a radically inclusive culture for all bodies to move, strengthen, and heal.” Not only is their $66/month membership affordable, but they also offer 100% subsidized memberships to folks who are in dire financial hardship, which helps remove barriers for those who are marginalized and/or low-income. Aside from their standard program classes, they also offer affordable $8 drop-in classes—some of which are bilingual (Spanish/English). And, they have gender-neutral locker rooms, which is a staple for LGBTQIA+ inclusive spaces.
At Pilates, Barre & Jams, owner Teresa Ellis’ mission is “to make movement available and accessible to the people who have never felt comfortable walking into a status quo studio...” and we are here for it. As a Black queer femme and a former sex worker, Ellis witnessed first-hand what it feels like to be othered, which is exactly why she opened her Pilates studio in 2017—to create a safe space for all. Knowing that financial restraints should never be the reason someone can’t attend one of her classes, she even has a “pay-what-you-can" membership option so everyone can have access to her amazing Pilates classes.
At Mark Fisher Fitness, “making health and hotness fun and inclusive” is their mission. As a member of their Enchanted Ninja Clubhouse of Glory and Dreams (yes, you read that right), they promise fast results with a money-back guarantee. It’s not just rainbows and unicorns at MFF—their bright and vibrant space is filled with friendly trainers who are fiercely committed to your results and growth.
This self-proclaimed “gym + safe space + house party” fosters a supportive community without the homophobia, transphobia, and body shaming. Since it’s important to them to reduce barriers for folks with body dysmorphia or gender dysphoria, you won’t find a single mirror in this gym. They take “gym buddies” to a whole new level by offering a monthly social calendar for members to connect online. With classes like “Oakland Booty” and “Tops ‘n Bottoms,” The Queer Gym promises lots of sweat, an encouraging environment, and a dang good time.
At 305 Fitness, their mission is to empower people to love themselves harder and express themselves louder. Their passion stems from their core values of inclusivity, empowerment, self-improvement community responsibility. 305 exists to make fitness more inclusive, empowering, and fun. Movement is more than calorie counting or being the "best" in the room. Movement is about radical self-love, self-expression, and self-pride!
Compass Fitness is a journey for the body, mind, and soul. They encourage their members to find the best version of themselves. With classes like “Hustle & Flow,” “Buns & Guns,” and “HIIT & Run,” you know you’re in for a fun and powerful sweat sesh. On top of being a gym that embraces inclusivity and diversity, they donate all proceeds from their Pride gear to The Center on Colfax, the largest LGBTQIA+ community center in Colorado.
Yoga Box’s mission is to create a space where yoga is available to all. Their community of instructors, staff, and students creates a radically inclusive community of support and a place for people to connect to like-minded individuals. Through consistent, safe, and inspired classes designed to challenge, transform, and empower their students—both physically and mentally—this fitness studio is a safe and supported space to elevate your state.
While this is a great list to get you familiar with some fitness studios that support the LGBTQIA+ community, we have only scratched the surface. We'd love to keep this list growing. If you have any businesses you'd like to see on this list, click here to submit a business we should be highlighting as well!
Wanna sweat it out? Explore more inclusive and empowering studios through the Mindbody app, where you can book everything from HIIT to hot yoga. If you’re looking for other ways to help support the LGBTQIA+ community, you can also donate to your local organizations or support national organizations like The Trevor Project or the Human Rights Campaign.