We are all definitely spending a lot more time with ourselves...
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Personal interaction is rapidly becoming a limited resource while we work to keep our distance and slow the spread of COVID-19. Staying away from friends and family is one thing, but physical touch is baked into beauty and wellness. When touch is critical to your business, what do you do?
You may be worried about the impact that COVID-19 is having on the businesses you love. Some may be reducing their hours or decreasing what services they provide. Others may be shutting their doors to the public, either as a precaution or to comply with city or state directives. As many of your favorite small businesses struggle to survive, they’re getting creative. Here’s what they may be doing to ensure they’re waiting for you on the other side.
If they sell something you buy, their online store may still be open for business. Familiar products, like that amazing massage oil, shampoo, or essential oil, can help you bring their good vibes home. Some businesses are even offering free shipping, curbside pickup, or delivery. Tenoverten, a nail salon based in New York, saw online sales double in the last few days. What better way to offer your support!
Just because the business may need to close doesn’t mean the good work has to stop. While these businesses are planning for their relaunch, they may be asking for your help to spread the word. We’ve seen salons set up review campaigns, gathering testimonials to use when they can open again. You can leave them a review on the Mindbody app or send them an uplifting note about what their business means to you by finding them online.
If your favorite business remains open, you can bet they’re taking careful consideration of sanitation and how and when they’re touching their customers. Some states are restricting which services can be offered right now. Check with the business to see what they may have available.
If a business offers a limited amount of services already, they may be reducing availability. Adding more time between appointments, for example, allows for in-depth cleaning. Don’t be afraid to ask what precautions they’re taking.
If you have an appointment already scheduled, or you’re worried that plans may change, expect greater flexibility. Many businesses are no longer charging cancellation fees, so you can cancel without penalty if you aren’t feeling well. Others will allow you to reschedule for down the road when things improve.
In times of crisis, we’re all trying to put people first. You may find fewer staff members available, and that’s a good thing. Whether someone isn’t feeling well or needs some self-care of their own, that’s what best for them and for you.
You may notice extra effort being put into sanitation, too. Mylkbar, a nail salon with two locations in Charleston, SC, and Nashville, TN, is putting cleanliness front and center for their clients. The salon uses autoclaves to sterilize tools, offers hand sanitizer to customers, and provides transparency into its cleaning schedule via social media. (They clean each day at open and close, as well as a professional deep clean once a week.)
Staying in touch has never felt more important. While family and friends are always front and center, expect to see businesses stretching their communication muscles. They don’t want you to forget about them! Say hi on social media, reply to their newsletter, and consider using video to connect for 1:1 appointments or consultations. They can still offer the advice they’d give in-person, online.
Remember, we are getting through this together, and together we will emerge stronger. To show your local studios support during this time, please visit them on Mindbody.io or in the Mindbody app and find your favorite classes or one you've always wanted to try. Also, tag them on social media, along with @Mindbody, and we will support in any way we can.
When you think of self-love what do you think of? Bubble baths, walks on the beach, facemasks, or what? Self-love can mean so many different things but when we think about self-love, we have to acknowledge loving ourselves both on the outside and on the inside. The way that we show ourselves love is one of the most important things we will ever do.
How do we treat ourselves? How do we talk to ourselves? What foods are we putting into our bodies? How are we thinking about our overall well-being when practicing self-love?
As self-love defines and redefined itself for you over the years, here are a few foundational tips to think about when easing into your self-love journey.
Don’t we love this one? Loving ourselves has a lot to do with the boundaries that we have for ourselves, with others, and for others. Take time to think about your own emotional, mental, physical, and spiritual needs when setting boundaries that reflect your personal needs. Boundaries don’t have to be big and scary; they are here to remind us that you get to have your lived experience and still have expectations about how you’d like to be treated and what you’d like to feel.
When thinking about your boundaries, ask yourself:
In a world where perfectionism and curated existences have been rewarded, begin to cultivate compassion for yourself. You are a soul having a human experience and it’s totally okay if things are not perfect.
Mindfulness exercises such as Breathwork, self-care activities, and self-compassion, all help train the mind, emotions, and even the body’s stress chemicals to be able to deal with undesired situations. Self-compassion means, can you be nice to yourself? Can you find empathy and kindness for yourself in the middle of what feels chaotic, stressful, or unwanted? Self-compassion means that we get to make mistakes, have our plans not work out the way that we wanted, and we still get to celebrate that we are doing the best that we can and it is enough.
When thinking about self-compassion, ask yourself:
In every sense of the word “nourishment”, begin to learn what nourishes you and what depletes you. Nourishment doesn’t just mean food for yourself; it means that whatever you are consuming whether it be media, podcasts, people, energy, information, etc. all impact the way that we think, feel, and experience life.
Nourishing yourself definitely goes right along the lines of having your boundaries intact and practicing self-compassion.
When thinking about nourishment, ask yourself:
That’s it. Those are the foundational steps to cultivating a self-love practice that you can ease into your daily routine. Come back to these questions often, because like anything else, self-love is a practice and it takes effort, time, and intention to maintain.