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A Broadway dancer and fitness enthusiast, Ashley Verma decided she wanted something more. Define London has been providing an empowering community and fitness experience across the UK since 2016, and we just had to hear all about it. We asked Ashley all about her inspiration, the success of her studio, and her personal wellness. Here's what she had to say.
My Broadway dance career came first, and I found myself working in the fitness industry along the way. My Broadway career and fitness went hand in hand. I fell in love teaching barre at Physique 57 in New York City. I met and became inspired by some of the most powerful ladies in all of NYC. My classes were filled with a melting pot of personalities and strong women. At the time, I had a platform to inspire, but I wanted more. I wanted a real supportive platform to create. Discussions with my partner began. I wanted to build my own business my way, with inspired barre class concepts. We moved over to London in Jan. 2016, I hit the ground running, looking to partner with brands to do pop-ups and simply meet people. Through a lot of hustle and determination, I got the green light to find a space and open my very own studio. Define London is celebrating its 2nd Birthday this month, and I couldn't be more proud of the brand and the team I have created.
A first-time client will find a warm welcome to the Define studio, followed by a killer session. I want the Define client to feel confident in the room even though they are new. The classes are capped at 14 clients per session so the instructor can safely get to each and every client, give corrections, and help motivate them to give their best. Music drives the room, and our attention to form is like no other. We will get your "Best 10" your "Best Push" within that workout, even if your day hasn't been great, we "Aspire to Inspire" your best.
I love taking classes at my Define London studio, and I also love heading out to other boutique studios for class. I find huge inspiration and motivation by taking classes around London. Firstly, it's a great opportunity to support other fitness brands, and secondly, it keeps my mind open to other types of workouts. It drives me bananas when I see folks preaching about one workout and making fun of folks that don't work out the way that they do. Fitness is about empowering the mind and body for EveryBody.